Tickets.com's Mobile Ticketing System Allows For Real-Time Search, Selection And Payment

SportsBusiness Daily
Eric Fisher

Tickets.com will deploy its ProVenueMobile wireless ticket solution for all of its MLB team clients for the '10 season following a successful test run with the A's at the end of this year's regular season. The mobile ticketing system -- building upon prior Tickets.com efforts delivering tickets to wireless devices through Tickets@Phone -- allows for real-time mobile search, selection and payment in addition to the barcode delivery.

The system, built in partnership with mobile services outfit Usablenet Inc., is accessible via any Internet-enabled cell phone. The system was also installed earlier this year at Daytona Int'l Speedway. Rival ticketing outlet Ticketmaster also has been active in mobile ticketing, similarly emboldened by the increasing power of smartphone devices, but Tickets.com is also offering client branding on its mobile ticketing sites. "The initial usage in Oakland, quite honestly, was minimal, which we expected since this is brand new," said Tickets.com CIO Brett Michalak.

The A's were among the league's weaker drawing teams in '09, and the mobile test came at the end of a last-place season. Michalak: "But the workflows and timing [of the mobile purchasing] worked really well, and we're convinced that mobile ticketing is going to be a big part of the industry going forward." The A's were also the first club to use the original Tickets@Phone. Tickets.com currently works with 16 MLB teams.