Mobile Web growing beyond the traditional boundaries

Mobile Marketer
Chris Harnick

According to Nielsen, unique mobile Web users increased by 14.4% this past year. Youths between the ages of 13 and 17 who now use the mobile Web grew by 45% and 67% for seniors over age 65. Lead analyst of mobile media at Nielsen added, "This [interactive medium] affords brands the opportunity to integrate mobile into their broader campaign efforts to forge the personalized experience that uniquely comes with mobile by providing the right message at the right place."

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