By Tim Snyder, VP Service Delivery, Tickets.com, Inc.
In case you haven’t already heard… mobile is the “social” of 2011. While fully functional websites are important to engage and inform your customers, a mobilized website can be just as critical in closing a sale. When people want tickets, they want tickets. ProVenueMobile™ is an ideal way to optimize your existing website for mobile ticket sales.
Over the past 3 years, Tickets.com has deployed over 40 mobilized websites. Our clients include several Major League Baseball teams, the Tulsa Performing Arts Center, and Ticket Star Online. It doesn’t matter if you’ve got a sell-out event, or dressing the house… ProVenueMobile requires zero added effort to make your tickets available by iPhone, Android, or even your grandma’s phone.
Don’t worry - you won’t need any technical resources to bring this product online either. Tickets.com will assign a Project Manager to help you identify your most important content – probably directions, parking, and contact information. After that has been identified, we’ll work with our partners to develop your new mobilized website that is focused on selling tickets. The sales flow is fully functional, including the ability to choose your section, price point, and delivery method. Check out the Wolf Trap's mobile site. You’ll even be able to track how many sales are generated in this growing channel.
After a couple weeks of working behind the curtain, we’ll ask you to browse the demo-site on a couple of devices to make sure formatting and content are correct. You should also purchase a few tickets, just to make sure everyone in your organization is familiar with the mobile sales flow.
Once the site is approved, we’ll make it live. The final step is putting a redirect in place so that customers can easily find your mobile site. We’ll provide you a couple of options, and even code snippets to make is easy on your Web Master.
Showing posts with label buy mobile tickets. Show all posts
Showing posts with label buy mobile tickets. Show all posts
Thursday, July 14, 2011
Thursday, June 3, 2010
StubHub Launches Free Ticket Application for iPhone and iPod Touch Devices
TicketNews
StubHub, the world's largest ticket marketplace, today announced that a StubHub ticket purchasing application is now available on the Apple App Store. The StubHub iPhone and iPod Touch application provides fans with the freedom to access and search the world's largest inventory of secondary market sporting, concert and theater tickets -- and make purchases -- anyplace, anytime. The application provides a mobile conduit into StubHub's dynamic marketplace where more than six million tickets are available, enabling fans to shop with confidence in a safe, convenient and guaranteed environment.
The StubHub application incorporates many of the same popular features available on the StubHub website, including access to familiar search and purchasing functionality, seat maps, detailed ticket listings, quantity and pricing filters and more. The application's navigation and user interface is tailored specifically for Apple's unique touch screen format, providing fans with a convenient, simple and intuitive way to purchase tickets while on the go, in many cases right up to the time of the event.
In addition, fans using the StubHub application will enjoy the same FanProtect Guarantee and award-winning customer service that is offered on the StubHub website, attributes that have made StubHub the "go to" source for live entertainment event tickets for millions of fans across North America.
"StubHub is all about providing choice, and access for fans," said Ray Elias, Director of Marketing for StubHub. "By extending our service and providing a rich experience in the mobile arena we are taking another step in that direction. We will continue to innovate in this space."
The StubHub application is ideal for last minute planners and travelers, with features that showcase upcoming live events based on the user's location or by their cities of choice. The application also provides social interactivity functions, enabling fans to interact directly with friends and family on ticket purchasing decisions by sending event and ticket details to a variety of email programs, Facebook and Twitter. In addition, the application integrates seamlessly with iTunes, enabling fans to sync their favorite artists to the application in order to monitor and easily identify when their top events of interest are coming to town. Finally, the application allows users to tag their favorite artists or teams for quick navigation and access.
Fans can download the StubHub iPhone and iPod Touch application for free on the Apple App Store. The secure application protects users' personal information and enables fans to purchase tickets using their existing StubHub account, via PayPal, or by saving their credit card information within the application.
"The launch of the StubHub app builds on eBay's momentum in mobile commerce and expands our ever-growing portfolio of mobile applications," said Steve Yankovich, vice president of mobile for eBay Inc. "eBay Inc. offers more choice in ecommerce formats for sellers and buyers than any other online shopping destination. With the new StubHub app, we give consumers instant access to a wide selection of sought-after tickets right from the mobile phone."
The introduction of the StubHub app for the iPhone expands eBay Inc.'s mobile offerings. Earlier this year, eBay released an eBay app for iPad and two new apps for the iPhone: eBay Selling and eBay Classifieds. As a global leader in m-commerce, eBay Inc. recognizes that buyers and sellers are increasingly turning to mobile devices for their shopping needs. eBay Inc.'s mobile applications are available to millions of iPhone, BlackBerry and Android users in more than 190 countries and eight languages.
StubHub, the world's largest ticket marketplace, today announced that a StubHub ticket purchasing application is now available on the Apple App Store. The StubHub iPhone and iPod Touch application provides fans with the freedom to access and search the world's largest inventory of secondary market sporting, concert and theater tickets -- and make purchases -- anyplace, anytime. The application provides a mobile conduit into StubHub's dynamic marketplace where more than six million tickets are available, enabling fans to shop with confidence in a safe, convenient and guaranteed environment.
The StubHub application incorporates many of the same popular features available on the StubHub website, including access to familiar search and purchasing functionality, seat maps, detailed ticket listings, quantity and pricing filters and more. The application's navigation and user interface is tailored specifically for Apple's unique touch screen format, providing fans with a convenient, simple and intuitive way to purchase tickets while on the go, in many cases right up to the time of the event.
In addition, fans using the StubHub application will enjoy the same FanProtect Guarantee and award-winning customer service that is offered on the StubHub website, attributes that have made StubHub the "go to" source for live entertainment event tickets for millions of fans across North America.
"StubHub is all about providing choice, and access for fans," said Ray Elias, Director of Marketing for StubHub. "By extending our service and providing a rich experience in the mobile arena we are taking another step in that direction. We will continue to innovate in this space."
The StubHub application is ideal for last minute planners and travelers, with features that showcase upcoming live events based on the user's location or by their cities of choice. The application also provides social interactivity functions, enabling fans to interact directly with friends and family on ticket purchasing decisions by sending event and ticket details to a variety of email programs, Facebook and Twitter. In addition, the application integrates seamlessly with iTunes, enabling fans to sync their favorite artists to the application in order to monitor and easily identify when their top events of interest are coming to town. Finally, the application allows users to tag their favorite artists or teams for quick navigation and access.
Fans can download the StubHub iPhone and iPod Touch application for free on the Apple App Store. The secure application protects users' personal information and enables fans to purchase tickets using their existing StubHub account, via PayPal, or by saving their credit card information within the application.
"The launch of the StubHub app builds on eBay's momentum in mobile commerce and expands our ever-growing portfolio of mobile applications," said Steve Yankovich, vice president of mobile for eBay Inc. "eBay Inc. offers more choice in ecommerce formats for sellers and buyers than any other online shopping destination. With the new StubHub app, we give consumers instant access to a wide selection of sought-after tickets right from the mobile phone."
The introduction of the StubHub app for the iPhone expands eBay Inc.'s mobile offerings. Earlier this year, eBay released an eBay app for iPad and two new apps for the iPhone: eBay Selling and eBay Classifieds. As a global leader in m-commerce, eBay Inc. recognizes that buyers and sellers are increasingly turning to mobile devices for their shopping needs. eBay Inc.'s mobile applications are available to millions of iPhone, BlackBerry and Android users in more than 190 countries and eight languages.
Friday, May 7, 2010
Tickets.com Partner Spotlight: Mobiqa's Mobile Tickets Save Over 7,000 Miles of Paper for the Travel and Entertainment Industries
Mobiqa, a leading supplier of content optimised for mobile devices, celebrated Earth Day 2010 by helping its clients save over 7,000 miles of paper - 10 times the length of Britain - with paperless ticketing technology.
Mobiqa specialises in the worldwide delivery of barcoded tickets to mobile phones and also in building mobile websites. Mobiqa's clients include; the world's biggest airlines, entertainment ticketing providers, and cinema operators. Paper savings offered by the mobile channel are significant with Mobiqa alone set to save over 270,000 miles of paper in the next five years - the equivalent of 10 times the circumference of the earth.
Nick Rankin, CEO of Mobiqa, comments: "We are really proud to support the green credentials of our clients. Consumer adoption of mobile ticketing has helped many of our customers achieve considerable environmental savings."
Transport and entertainment organisations have chosen Mobiqa's paperless technology to offer a greener alternative to paper tickets while enhancing the consumer experience with a more convenient ticket delivery channel. Consumers purchasing tickets for a flight or event can opt for mobile delivery upon which, an SMS web-link or Email web-link is sent to their mobile. By accessing their ticket through this link, they are able to bypass check-in or box-office queues and head straight to their boarding gate or event where the barcode on their phone is scanned and validated.
Mobiqa continue to lead the way in mobile ticket technology and are a key enabler of mobile ticket delivery which is forecast by Juniper Research to reach 15 billion tickets by 2014. Mobiqa has experienced a 620% increase in mobile ticketing transactions over the past 12 months.
Mobiqa specialises in the worldwide delivery of barcoded tickets to mobile phones and also in building mobile websites. Mobiqa's clients include; the world's biggest airlines, entertainment ticketing providers, and cinema operators. Paper savings offered by the mobile channel are significant with Mobiqa alone set to save over 270,000 miles of paper in the next five years - the equivalent of 10 times the circumference of the earth.
Nick Rankin, CEO of Mobiqa, comments: "We are really proud to support the green credentials of our clients. Consumer adoption of mobile ticketing has helped many of our customers achieve considerable environmental savings."
Transport and entertainment organisations have chosen Mobiqa's paperless technology to offer a greener alternative to paper tickets while enhancing the consumer experience with a more convenient ticket delivery channel. Consumers purchasing tickets for a flight or event can opt for mobile delivery upon which, an SMS web-link or Email web-link is sent to their mobile. By accessing their ticket through this link, they are able to bypass check-in or box-office queues and head straight to their boarding gate or event where the barcode on their phone is scanned and validated.
Mobiqa continue to lead the way in mobile ticket technology and are a key enabler of mobile ticket delivery which is forecast by Juniper Research to reach 15 billion tickets by 2014. Mobiqa has experienced a 620% increase in mobile ticketing transactions over the past 12 months.
Wednesday, April 7, 2010
More than 1 in 10 mobile subscribers to use mobile ticketing in 2014 globally, says new Juniper report
Travellers, cinema goers and sport fans to embrace the convenience of tickets on their mobiles according to new Juniper report
A new study by Juniper Research has forecast that more than 1 in 10 mobile subscribers will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2014. This represents a five-fold growth over the next five years.
The Mobile Ticketing report found that services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app driven services being offered by rail & metro companies and airlines.
The potential for rail, metro & bus mobile ticketing is shown by early adopter market hotspots such as Japan, Scandinavia and Austria. Global impetus is being added by the rapidly growing number of airlines offering not only mobile boarding passes but ticket booking and payment as well. Beyond transport, mobile ticketing is already seeing traction across a wide range of sporting and entertainment venues including baseball, concerts and movies.
Report author Howard Wilcox stated: “Our research established that ticketing providers are exploiting apps to deliver innovative offerings - not just on smart phones either. One of the keys to widespread acceptance is going to be the ease for users of “silent” equipping via pre-installation. Telecom Italia’s new SIM cards for 2010 are a good example.”
Juniper Research gained unique market insight on top trends, issues and likely future developments directly from the heart of the market through its primary research interviews with leading mobile ticketing operators, application developers, consultants and vendors. The report includes a detailed five market forecasting suite covering key market parameters.
Further key findings from the report include:
Read more >
A new study by Juniper Research has forecast that more than 1 in 10 mobile subscribers will either have a ticket delivered to their mobile phone or buy a ticket with their phone by 2014. This represents a five-fold growth over the next five years.
The Mobile Ticketing report found that services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app driven services being offered by rail & metro companies and airlines.
The potential for rail, metro & bus mobile ticketing is shown by early adopter market hotspots such as Japan, Scandinavia and Austria. Global impetus is being added by the rapidly growing number of airlines offering not only mobile boarding passes but ticket booking and payment as well. Beyond transport, mobile ticketing is already seeing traction across a wide range of sporting and entertainment venues including baseball, concerts and movies.
Report author Howard Wilcox stated: “Our research established that ticketing providers are exploiting apps to deliver innovative offerings - not just on smart phones either. One of the keys to widespread acceptance is going to be the ease for users of “silent” equipping via pre-installation. Telecom Italia’s new SIM cards for 2010 are a good example.”
Juniper Research gained unique market insight on top trends, issues and likely future developments directly from the heart of the market through its primary research interviews with leading mobile ticketing operators, application developers, consultants and vendors. The report includes a detailed five market forecasting suite covering key market parameters.
Further key findings from the report include:
- Europe, Far East & China & North America regions are all forecast to see double digit penetration by 2014
- Growth constraints include multiple ticket scheme environments such as certain transport markets, with their potential resulting user issues such as support and help
Read more >
Wednesday, February 17, 2010
Tickets.com in the News: Digital tickets for Oakland A's fans
San Jose Web 2.0 Examiner
Bonnie Boglioli-Randall
The Oakland Athletics sealed a deal with Costa Mesa-based Tickets.com to offer its fans complete mobile ticketing from start to finish. The A's are the first Major League Baseball club to implement start-to-finish mobile ticketing with the ProVenue mobile platform technology. With no applications necessary or calls to make, the purchase is short and sweet. Even better is the digitally delivered bar-code that eliminates the once necessary 3 P's of m-commerce: print, post or pick-up.
The A's Executive Director of Ticket Sales, Steve Fanelli, cited the importance of getting a piece of the mobile pie. "Staying ahead of advances in the mobile web market is critical in pleasing our fans and growing our organization," Fanelli said in a press release.
To see just how easy this process is, visit the mobile friendly A's website from your smart phone. Click on the prominent schedule link, choose your intended game, pay for it from your cell phone and wait briefly for your 2-D digital ticket. A slew of phones are compatible with the new ticketing feature including the iPhone (and iPod Touch), several Blackberry's and a few LG's. The Athletic's note that more devices are expected to be enabled shortly.
Response to the ProVenue platform has been positive thus far, with clients such as the Daytona International Speedway already on board. Tickets.com is currently the only ticket provider in the U.S. to offer complete ticketing via mobile. With m-commerce (mobile) usage on the rise since the advent of smart phones, it is expected that more such options will be made available within the next year for other sporting clubs.
Bonnie Boglioli-Randall
The Oakland Athletics sealed a deal with Costa Mesa-based Tickets.com to offer its fans complete mobile ticketing from start to finish. The A's are the first Major League Baseball club to implement start-to-finish mobile ticketing with the ProVenue mobile platform technology. With no applications necessary or calls to make, the purchase is short and sweet. Even better is the digitally delivered bar-code that eliminates the once necessary 3 P's of m-commerce: print, post or pick-up.
The A's Executive Director of Ticket Sales, Steve Fanelli, cited the importance of getting a piece of the mobile pie. "Staying ahead of advances in the mobile web market is critical in pleasing our fans and growing our organization," Fanelli said in a press release.
To see just how easy this process is, visit the mobile friendly A's website from your smart phone. Click on the prominent schedule link, choose your intended game, pay for it from your cell phone and wait briefly for your 2-D digital ticket. A slew of phones are compatible with the new ticketing feature including the iPhone (and iPod Touch), several Blackberry's and a few LG's. The Athletic's note that more devices are expected to be enabled shortly.
Response to the ProVenue platform has been positive thus far, with clients such as the Daytona International Speedway already on board. Tickets.com is currently the only ticket provider in the U.S. to offer complete ticketing via mobile. With m-commerce (mobile) usage on the rise since the advent of smart phones, it is expected that more such options will be made available within the next year for other sporting clubs.
Tuesday, February 9, 2010
Tickets.com Launches ProVenueMobile Mobile Ticketing for Oakland Athletics Tickets
Oakland Athletics Become First Major League Baseball Club to Fully Leverage the Potential of ProVenueMobile™ from Tickets.com
Tickets.com, a leading global provider of integrated ticketing solutions, announced that the Oakland A’s recently became the first Major League Baseball Club to implement the full functionality of ProVenueMobile™. Tickets.com is the only ticketing provider in North America to offer client-branded web site mobilization. Using this technology, Athletics fans can complete full-circle, real-time ticket transactions from select Internet-enabled mobile devices without downloading an application. Search, selection, payment and ticket delivery (using Tickets@Phone®) can be done directly through the Athletics mobile web site at wap.oaklandathletics.com without the need to “click to call” or access a computer.
“We are excited to be making this unrivaled mobile technology available to our fans,” said Steve Fanelli, Executive Director of Tickets Sales and Operations, Oakland Athletics. “Staying ahead of advances in the mobile web market is critical in pleasing our fans and growing our organization. With Tickets.com leading the way, we are confident we have the industry’s best technologies and customer service in our toolkit.”
“ProVenueMobile provides a complete end-to-end ticket buying experience by allowing fans to purchase tickets from their mobile devices and have them electronically delivered via a 2D bar-coded ticket to that device,” said Steve DeMots, Senior Vice President, Business Development, Tickets.com.
The Athletics’ adoption of ProVenueMobile continues their tradition of innovation in serving their fans; the Athletics were also the first Tickets.com client to offer Tickets@Phone when this convenient and groundbreaking delivery channel was originally introduced in 2007. (Today, Tickets.com remains the only ticket provider in the United States to enable ticket delivery to a mobile device.)
Tickets.com expects it will launch the ProVenueMobile service for other MLB clubs on its client roster before the start of the 2010 baseball season.
Tickets.com, a leading global provider of integrated ticketing solutions, announced that the Oakland A’s recently became the first Major League Baseball Club to implement the full functionality of ProVenueMobile™. Tickets.com is the only ticketing provider in North America to offer client-branded web site mobilization. Using this technology, Athletics fans can complete full-circle, real-time ticket transactions from select Internet-enabled mobile devices without downloading an application. Search, selection, payment and ticket delivery (using Tickets@Phone®) can be done directly through the Athletics mobile web site at wap.oaklandathletics.com without the need to “click to call” or access a computer.
“We are excited to be making this unrivaled mobile technology available to our fans,” said Steve Fanelli, Executive Director of Tickets Sales and Operations, Oakland Athletics. “Staying ahead of advances in the mobile web market is critical in pleasing our fans and growing our organization. With Tickets.com leading the way, we are confident we have the industry’s best technologies and customer service in our toolkit.”
“ProVenueMobile provides a complete end-to-end ticket buying experience by allowing fans to purchase tickets from their mobile devices and have them electronically delivered via a 2D bar-coded ticket to that device,” said Steve DeMots, Senior Vice President, Business Development, Tickets.com.
The Athletics’ adoption of ProVenueMobile continues their tradition of innovation in serving their fans; the Athletics were also the first Tickets.com client to offer Tickets@Phone when this convenient and groundbreaking delivery channel was originally introduced in 2007. (Today, Tickets.com remains the only ticket provider in the United States to enable ticket delivery to a mobile device.)
Tickets.com expects it will launch the ProVenueMobile service for other MLB clubs on its client roster before the start of the 2010 baseball season.
Tuesday, January 5, 2010
Tulsa Performing Arts Center site has tickets going mobile
Tulsa World
By JAMES D. WATTS JR. World Scene Writer
For about a year now, patrons to the Tulsa Performing Arts Center have been able to have their tickets sent to their cell phones. They just haven't been able to order those tickets by using those cell phones.
Until now. The Tulsa PAC is one of the first performing arts center in the country to have a mobile-device access site, from which patrons can order tickets to any show available through the center's ticketing Web site.
"It was one of the odd instances where you would think one technology — the ability to buy the ticket — preceded the other — being able to receive the ticket," said John Scott, PAC director. "In fact, we were the first to approach our partner, Tickets.com, about creating the technology so people could order tickets from their cell phones."
The PAC's mobile access site (TulsaPAC.mobi) reformats the PAC's Web site so that it will be readable on a cell phone screen. Patrons can now order and pay for their tickets via the cell phone.
Tickets purchased through the .mobi site may be picked up at the theater, be mailed to the receipt, printed at home or received as a text message containing a bar code.
This bar code is scanned by a PAC usher, who carries a microprinter that produces a paper ticket. This service, called Tickets@Phone, costs $2 per ticket.
"We know there are people who more or less live through their cell phones," Scott said, "and we've been pleasantly surprised at how quickly some of our patrons have taken to the new technology."
He added that the convenience fees for all these various ways of obtaining tickets for PAC events are "are quite reasonable, especially when compared to some other venues."
For example, the convenience fees for two tickets purchased online for the play "August: Osage County," playing Jan. 26-31 at the PAC, are $9.50. Fees for two tickets to events at the BOK Center can range for $16.75 for a Tulsa Oilers hockey game, $19.05 for the Monster Jam, and $32.35 for the March concert by Eric Clapton.
"Our ticketing fees are true convenience fees," Scott said. "So if someone takes the trouble of coming downtown to our ticket office to buy their tickets, then the only fee they have to pay is the $1 facility fee that was recently instituted. All the other fees are waived."
By JAMES D. WATTS JR. World Scene Writer
For about a year now, patrons to the Tulsa Performing Arts Center have been able to have their tickets sent to their cell phones. They just haven't been able to order those tickets by using those cell phones.
Until now. The Tulsa PAC is one of the first performing arts center in the country to have a mobile-device access site, from which patrons can order tickets to any show available through the center's ticketing Web site.
"It was one of the odd instances where you would think one technology — the ability to buy the ticket — preceded the other — being able to receive the ticket," said John Scott, PAC director. "In fact, we were the first to approach our partner, Tickets.com, about creating the technology so people could order tickets from their cell phones."
The PAC's mobile access site (TulsaPAC.mobi) reformats the PAC's Web site so that it will be readable on a cell phone screen. Patrons can now order and pay for their tickets via the cell phone.
Tickets purchased through the .mobi site may be picked up at the theater, be mailed to the receipt, printed at home or received as a text message containing a bar code.
This bar code is scanned by a PAC usher, who carries a microprinter that produces a paper ticket. This service, called Tickets@Phone, costs $2 per ticket.
"We know there are people who more or less live through their cell phones," Scott said, "and we've been pleasantly surprised at how quickly some of our patrons have taken to the new technology."
He added that the convenience fees for all these various ways of obtaining tickets for PAC events are "are quite reasonable, especially when compared to some other venues."
For example, the convenience fees for two tickets purchased online for the play "August: Osage County," playing Jan. 26-31 at the PAC, are $9.50. Fees for two tickets to events at the BOK Center can range for $16.75 for a Tulsa Oilers hockey game, $19.05 for the Monster Jam, and $32.35 for the March concert by Eric Clapton.
"Our ticketing fees are true convenience fees," Scott said. "So if someone takes the trouble of coming downtown to our ticket office to buy their tickets, then the only fee they have to pay is the $1 facility fee that was recently instituted. All the other fees are waived."
Monday, January 4, 2010
INTRUST Bank Arena and Select-A-Seat Now Offer Mobile Phone Tickets
Ticketing gets easier with ProVenueMobile™
(WICHITA, KS) – Chris Presson, General Manager of the INTRUST Bank Arena, proudly announced that tickets for Arena events can now be purchased and accessed via mobile phones. Tickets.com has partnered with top developers to bring Select-A-Seat, the Arena’s authorized ticketing agency, two revolutionary new technologies, ProVenueMobile™ and Tickets@Phone®.
Presson commented, “Mobile ticket purchasing and delivery will be available for all INTRUST Bank Arena events through www.selectaseat.com in 2010. As a modern venue, we’re pleased to be able to offer the latest technology for ticket purchasing and delivery, allowing patrons to buy tickets in real-time and receive a secure, digital ticket on their phones in mere minutes. This is an added customer convenience – one of our top priorities – and we’re hopeful that this option will be embraced by our customers.”
As the leading global provider of high-tech ticket solutions, Tickets.com enabled ProVenueMobile™ and Tickets@Phone® to cater to the growing consumer demand to use mobile phones to do everything home computers do. Tickets.com is the first to offer both ticket purchases and delivery via mobile phone in the United States.
“We focus on bringing tangible value to our clients by partnering with the best of the best technology developers, who create intuitive, easy-to-use, services that meet the needs of today’s on-the-go customer,” said Steve DeMots, Senior Vice President of Business Development for Tickets.com.
Tickets.com mobile partners include Usablenet Inc. and U.K. based Mobiqa.
While not all venues for which Select-A-Seat provides ticket purchases will allow ticket delivery to mobile phones, this option is available for all INTRUST Bank Arena events. After Arena customers purchase their tickets via the mobile site, they will be offered options for ticket delivery: will call, mail, print at home or mobile delivery to their cells phones where they can receive the secure, digital bar-coded picture message that serves as their ticket.
For additional information on the INTRUST Bank Arena, please visit www.intrustbankarena.com.
(WICHITA, KS) – Chris Presson, General Manager of the INTRUST Bank Arena, proudly announced that tickets for Arena events can now be purchased and accessed via mobile phones. Tickets.com has partnered with top developers to bring Select-A-Seat, the Arena’s authorized ticketing agency, two revolutionary new technologies, ProVenueMobile™ and Tickets@Phone®.
Presson commented, “Mobile ticket purchasing and delivery will be available for all INTRUST Bank Arena events through www.selectaseat.com in 2010. As a modern venue, we’re pleased to be able to offer the latest technology for ticket purchasing and delivery, allowing patrons to buy tickets in real-time and receive a secure, digital ticket on their phones in mere minutes. This is an added customer convenience – one of our top priorities – and we’re hopeful that this option will be embraced by our customers.”
As the leading global provider of high-tech ticket solutions, Tickets.com enabled ProVenueMobile™ and Tickets@Phone® to cater to the growing consumer demand to use mobile phones to do everything home computers do. Tickets.com is the first to offer both ticket purchases and delivery via mobile phone in the United States.
“We focus on bringing tangible value to our clients by partnering with the best of the best technology developers, who create intuitive, easy-to-use, services that meet the needs of today’s on-the-go customer,” said Steve DeMots, Senior Vice President of Business Development for Tickets.com.
Tickets.com mobile partners include Usablenet Inc. and U.K. based Mobiqa.
While not all venues for which Select-A-Seat provides ticket purchases will allow ticket delivery to mobile phones, this option is available for all INTRUST Bank Arena events. After Arena customers purchase their tickets via the mobile site, they will be offered options for ticket delivery: will call, mail, print at home or mobile delivery to their cells phones where they can receive the secure, digital bar-coded picture message that serves as their ticket.
For additional information on the INTRUST Bank Arena, please visit www.intrustbankarena.com.
Monday, December 7, 2009
Hello, Technology Calling
Tulsa Performing Arts Center Newsletter - Dec 2009
Nancy Hermann
Life used to be much simpler, in some ways, before we were all a-Twitter — Facebooking our every move, getting Google alerts galore, texting votes, or timing to the second a strategic buy on eBay. While technology might, on the surface, seem to complicate things, it can make life easier overall, and has certainly revolutionized marketing and customer service.
On the Cutting Edge Then and Now
The Performing Arts Center has been at the forefront of advancing technology for years. Did you know that TulsaPAC.com was among the first 20 performing arts center websites in the country? And when some people suggested that no one would divulge their credit card number to purchase via computer, the PAC was using the magic of the “Ticket Wizard” to sell tix in “real-time.” We are still the only performing arts center in the country running a regional ticketing operation (MyTicketOffice.com), launched in 2006.
Print Your Own — Tickets@Home
Two years ago the PAC added Tickets@Home to its ticketing options. You’ll see it listed when you’re buying tickets online. For an additional $2 per order charge, you can opt to have a link that contains a printout with a barcode e-mailed to your computer. Our ushers scan this printout in the same way they scan traditional tickets.
Website Wherever — TulsaPAC.mobi
Last year we became one of the first performing arts centers to have what is known as .mobi. This means that we have formatted our website so when it is viewed on a cell phone, the information we provide fits the phone’s space parameters. Recently, our ticketing partner, Tickets.com, has given our .mobi visitors the ability to buy tickets on that site. With this enhancement, the PAC will once again be ticketing technology pioneers.
Your Phone is Your Ticket — Tickets@Phone
We hope you’ll try purchasing tickets through your cell phone, especially now that we have Tickets@Phone. If you choose this option during the final phase of buying an online ticket, you will receive a text message that contains ticket information. When the text message is scanned by one of our ushers, a printer on the usher’s belt then creates your ticket. This option also costs $2 per order.
What’s Next? — Text!
Coming right up is our ability to send text messages to your cell phone. In the future, we’ll let you know about special deals, insider news and advance ticket on-sale dates —all through your cell phone. If you are not currently receiving our half-price offers and monthly news bulletin through an e-mail broadcast, please sign up on our homepage at TulsaPAC.com. And if you’d like to provide your cell phone number to receive text messages, please share that with us too. We will safeguard your information and we won’t bombard you either.
If you need anything from the PAC, please e-mail us at tulsapac@cityoftulsa.org. We’ll answer you by the next business day. In addition, sign up to follow the PAC on Facebook and Twitter. We’re here to help you enjoy the many events at the Tulsa Performing Arts Center. We want you to have the best possible experience, from obtaining information, to buying a ticket, to your comfort and enjoyment in our theaters. Just make sure to turn off everything but your enthusiasm once you’re inside!
Nancy Hermann is Director of Marketing for the Tulsa Performing Arts Center.
Nancy Hermann
Life used to be much simpler, in some ways, before we were all a-Twitter — Facebooking our every move, getting Google alerts galore, texting votes, or timing to the second a strategic buy on eBay. While technology might, on the surface, seem to complicate things, it can make life easier overall, and has certainly revolutionized marketing and customer service.
On the Cutting Edge Then and Now
The Performing Arts Center has been at the forefront of advancing technology for years. Did you know that TulsaPAC.com was among the first 20 performing arts center websites in the country? And when some people suggested that no one would divulge their credit card number to purchase via computer, the PAC was using the magic of the “Ticket Wizard” to sell tix in “real-time.” We are still the only performing arts center in the country running a regional ticketing operation (MyTicketOffice.com), launched in 2006.
Print Your Own — Tickets@Home
Two years ago the PAC added Tickets@Home to its ticketing options. You’ll see it listed when you’re buying tickets online. For an additional $2 per order charge, you can opt to have a link that contains a printout with a barcode e-mailed to your computer. Our ushers scan this printout in the same way they scan traditional tickets.
Website Wherever — TulsaPAC.mobi
Last year we became one of the first performing arts centers to have what is known as .mobi. This means that we have formatted our website so when it is viewed on a cell phone, the information we provide fits the phone’s space parameters. Recently, our ticketing partner, Tickets.com, has given our .mobi visitors the ability to buy tickets on that site. With this enhancement, the PAC will once again be ticketing technology pioneers.
Your Phone is Your Ticket — Tickets@Phone
We hope you’ll try purchasing tickets through your cell phone, especially now that we have Tickets@Phone. If you choose this option during the final phase of buying an online ticket, you will receive a text message that contains ticket information. When the text message is scanned by one of our ushers, a printer on the usher’s belt then creates your ticket. This option also costs $2 per order.
What’s Next? — Text!
Coming right up is our ability to send text messages to your cell phone. In the future, we’ll let you know about special deals, insider news and advance ticket on-sale dates —all through your cell phone. If you are not currently receiving our half-price offers and monthly news bulletin through an e-mail broadcast, please sign up on our homepage at TulsaPAC.com. And if you’d like to provide your cell phone number to receive text messages, please share that with us too. We will safeguard your information and we won’t bombard you either.
If you need anything from the PAC, please e-mail us at tulsapac@cityoftulsa.org. We’ll answer you by the next business day. In addition, sign up to follow the PAC on Facebook and Twitter. We’re here to help you enjoy the many events at the Tulsa Performing Arts Center. We want you to have the best possible experience, from obtaining information, to buying a ticket, to your comfort and enjoyment in our theaters. Just make sure to turn off everything but your enthusiasm once you’re inside!
Nancy Hermann is Director of Marketing for the Tulsa Performing Arts Center.
Monday, November 16, 2009
Tickets.com Partner Usablenet in the News
Mobile Commerce Daily called on Usablenet's Nick Taylor to provide thought leadership on the m-commerce space. Taylor argues, "It's vital for retailers to provide a mobile Web presence for shoppers. Customers are already trying to make purchases through their phones, so why not let them have a successful experience?"
Read more >
Tickets.com offers two industry-leading mobile ticketing solutions:
ProVenueMobile, in partnership with Usablenet, for mobile ticket purchasing and Tickets@Phone, in partnership with Mobiqa, for mobile ticket delivery.
Read more >
Tickets.com offers two industry-leading mobile ticketing solutions:
ProVenueMobile, in partnership with Usablenet, for mobile ticket purchasing and Tickets@Phone, in partnership with Mobiqa, for mobile ticket delivery.
Tuesday, September 15, 2009
Now's The Time to Go Mobile with Tickets.com
As mobile web adoption continues to surge, companies worldwide realize the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the web site as the hub of your interaction with customers’ mobile phones.
Learn more about Tickets.com's mobile ticketing solutions >
Learn more about Tickets.com's mobile ticketing solutions >
Tuesday, April 7, 2009
Two Services to Sell Tickets on Cellphones
Wall Street Journal
By SARA SILVER and ETHAN SMITH
Ticketmaster Entertainment Inc. and Tickets.com Inc. are launching services to let customers buy tickets directly from their mobile phones, in an ambitious attempt to extend Internet commerce to cellphone screens.
Starting this month, U.S. and Canadian BlackBerry users will be able to search Ticketmaster's inventory and purchase tickets on their handsets. Tickets.com will let baseball fans buy and receive tickets via cellphone from 13 Major League Baseball teams starting with the April 10 opening home game of the Oakland A's. Tickets.com is a subsidiary of MLB Advanced Media, LP, the interactive media and Internet company of Major League Baseball.
The push for mobile ticketing comes as customers shift to smart phones, whose faster networks and larger screens come closer to the feel of ordering via computer. While the wireless industry has long awaited the time when cellphones would be used for buying, most purchases have so far been for items consumed on the phone itself, such as ringtones, wallpaper and music.
Mobile ticketing will provide an early case to see how customers take to the new platform. Both deals are aimed at audiences -- BlackBerry users and baseball fans -- known as early adopters of new technologies.
Ticketmaster President Eric Korman draws a comparison with online sales, which have grown rapidly in the past decade, from a small sliver of the company's business to the dominant way people buy tickets. "Today Ticketmaster sells 72% of its tickets online," Mr. Korman says. "That started as a small number 10 years ago."
Baseball fans are increasingly using mobile phones to check game scores, and asking that tickets be sent as barcodes to their mobile phones. MLB sold 32 million tickets last year. Noah Garden, an executive vice president at MLB.com, said he expects mobile ticketing to account for 20% to 40% of the total in 2011.
Baseball promoters are especially eager to spur last-minute purchases of seats, since clubs need to move tickets to 81 home games each season, compared with eight home games for National Football League teams. "I think mobile phones will have a tremendous impact on moving distressed inventory," said Larry Witherspoon, chief executive of Tickets.com.
Previous mobile-ticketing efforts have required customers to connect to an operator to complete the purchase and then return to their computer to print out a receipt. That was mostly due to the technical limits of barcode scanners at airports and venues, which have trouble reading off a brightly lit screen.
"The challenge is not all the digital technology in delivering the ticket, it's the physical technology in getting through the gate," said Charles Golvin, principal analyst at Forrester Research.
Tickets.com last year started delivering barcodes to mobile phones, letting holders scan their phones at special turnstiles to enter a venue, and will now let customers complete the entire purchase via phone. "They don't need a computer or a call center," to complete the purchase, said Mr. Witherspoon.
Tickets.com hired UsableNet of New York, which converts Web sites into a format that can be read by 5,000 devices running on different networks. The company has devised sites for Sears.com customers to shop for refrigerators and New York residents to pay utility bills.
Ticketmaster and BlackBerry maker Research In Motion Ltd., which announced their exclusive partnership in September, have been working together to design the software platform. The feature is part of RIM's investment to spread its devices from the hard-core business user to the mass market. "It's bringing e-commerce to your belt," said RIM's co-chief executive, Jim Balsillie.
By SARA SILVER and ETHAN SMITH
Ticketmaster Entertainment Inc. and Tickets.com Inc. are launching services to let customers buy tickets directly from their mobile phones, in an ambitious attempt to extend Internet commerce to cellphone screens.
Starting this month, U.S. and Canadian BlackBerry users will be able to search Ticketmaster's inventory and purchase tickets on their handsets. Tickets.com will let baseball fans buy and receive tickets via cellphone from 13 Major League Baseball teams starting with the April 10 opening home game of the Oakland A's. Tickets.com is a subsidiary of MLB Advanced Media, LP, the interactive media and Internet company of Major League Baseball.
The push for mobile ticketing comes as customers shift to smart phones, whose faster networks and larger screens come closer to the feel of ordering via computer. While the wireless industry has long awaited the time when cellphones would be used for buying, most purchases have so far been for items consumed on the phone itself, such as ringtones, wallpaper and music.
Mobile ticketing will provide an early case to see how customers take to the new platform. Both deals are aimed at audiences -- BlackBerry users and baseball fans -- known as early adopters of new technologies.
Ticketmaster President Eric Korman draws a comparison with online sales, which have grown rapidly in the past decade, from a small sliver of the company's business to the dominant way people buy tickets. "Today Ticketmaster sells 72% of its tickets online," Mr. Korman says. "That started as a small number 10 years ago."
Baseball fans are increasingly using mobile phones to check game scores, and asking that tickets be sent as barcodes to their mobile phones. MLB sold 32 million tickets last year. Noah Garden, an executive vice president at MLB.com, said he expects mobile ticketing to account for 20% to 40% of the total in 2011.
Baseball promoters are especially eager to spur last-minute purchases of seats, since clubs need to move tickets to 81 home games each season, compared with eight home games for National Football League teams. "I think mobile phones will have a tremendous impact on moving distressed inventory," said Larry Witherspoon, chief executive of Tickets.com.
Previous mobile-ticketing efforts have required customers to connect to an operator to complete the purchase and then return to their computer to print out a receipt. That was mostly due to the technical limits of barcode scanners at airports and venues, which have trouble reading off a brightly lit screen.
"The challenge is not all the digital technology in delivering the ticket, it's the physical technology in getting through the gate," said Charles Golvin, principal analyst at Forrester Research.
Tickets.com last year started delivering barcodes to mobile phones, letting holders scan their phones at special turnstiles to enter a venue, and will now let customers complete the entire purchase via phone. "They don't need a computer or a call center," to complete the purchase, said Mr. Witherspoon.
Tickets.com hired UsableNet of New York, which converts Web sites into a format that can be read by 5,000 devices running on different networks. The company has devised sites for Sears.com customers to shop for refrigerators and New York residents to pay utility bills.
Ticketmaster and BlackBerry maker Research In Motion Ltd., which announced their exclusive partnership in September, have been working together to design the software platform. The feature is part of RIM's investment to spread its devices from the hard-core business user to the mass market. "It's bringing e-commerce to your belt," said RIM's co-chief executive, Jim Balsillie.
Friday, March 6, 2009
Tickets.com Mobile In The News
Smartphones are transforming the mobile web, making m-commerce more viable. And more retailers are proving it.
Internet Retailer
By BIll Siwicki
Put simply, mobile commerce gives retailers a competitive advantage.
A shopper looking at HDTVs in a Best Buy store can access Sears2Go.com to compare prices at Sears, or vice versa with m.BestBuy.com when at a Sears store. Once he decides, he can make a purchase on the phone or head to the other store to get a better deal. A forgetful husband on the train to work can send chocolate overnight to his wife by using the Godiva mobile app on his iPhone. A film buff out with friends who’s told of a great new flick can order the DVD on the spot from Amazon.com via text message.
Pioneering retailers say they are gaining customers and building loyalty by putting their storefronts in consumers’ pockets and purses.
“We would be missing a golden opportunity if we did not offer customers mobile access to Newegg,” says Bernard Luthi, vice president of marketing at Newegg.com, which last year launched an m-commerce site. Luthi is marketing mobile to customers, encouraging them to comparison shop in competitors’ stores, then buy then and there via m.Newegg.com. “M-commerce is a powerful tool.”
Retailers have heard that before—but this time there’s a difference, and it’s called the smartphone. These phones, including Apple Inc.’s iPhone and its imitators, have significant computing power and make accessing the Internet from a mobile phone far easier than with conventional phones. Just as broadband made shopping online far more attractive, so, too, do these powerful smartphones change the game for m-commerce. Now retailers must learn the rules of the game, and quite a few are getting started.
A key to the growth of m-commerce, many retailers and analysts agree, is consumer adoption of the smartphone. Last year, North American consumers purchased 25.8 million smartphones, according to Yankee Group Research. The firm predicts consumers will buy 32.5 million smartphones this year, 41.9 million in 2010, 54.9 million in 2011 and 67.3 million in 2012.
Traffic statistics underscore the tie between mobile commerce and smartphones. 95% of traffic to m-commerce sites created by Usablenet comes from smartphones. The company’s retailer clients include 1-800-Flowers.com, Dell, GameFly, Ralph Lauren, Rugby, Sears, Strand Bookstore, Tickets.com and Victoria’s Secret.
“In the past, a lot of retailers that invested resources and effort in mobile were disappointed in results, which came from consumers having poor experiences on conventional phones,” says Dan Shust, director of emerging media at research and consulting firm Resource Interactive. “But the latest smartphones with their great visual experiences and added functionality like GPS location awareness change everything. Greater adoption of smartphones will lead to greater adoption of m-commerce.”
Here and now
Some retailers are jumping in. At least 40 online retailers, including 19 of the top 100, now have web sites optimized for mobile phones or offer shopping applications that can be downloaded to select smartphones.
Some of these retailers—including 1-800-Flowers.com, Amazon.com, Godiva Chocolatier, Newegg.com and Skymall—are reporting they are pleasantly surprised with sales coming in via m-commerce.
And several have more than a few months of experience to draw on. M-commerce actually began some time ago, in 2001, when Amazon.com launched its Amazon Anywhere site (consumers punch in Amazon.com on a mobile phone, which auto-redirects to a mobile-optimized version). In 2004, Moosejaw Mountaineering (which operates m-commerce site m.Moosejaw.com) sent its first marketing text message.
But it wasn’t until 2007 that m-commerce really began to grow, helped in large part by significant growth in the adoption of smartphones, led by the iPhone. In the last two years, a flurry of retailers have created text message marketing programs, m-commerce sites and downloadable mobile applications to reach out to consumers who keep wanting to do more with their phones.
In response, more vendors began offering m-commerce technology. These include mobile-focused companies like Digby, mPoria Inc. and Usablenet Inc., as well as e-commerce vendors that have added mobile functionality, such as CardinalCommerce Corp. and Escalate Retail. Industry analysts expect their number to grow as retailers in m-commerce today—most of whom rely on vendors for mobile offerings—achieve success, creating a wider market for mobile technology.
Messaging via text
For many retailers, text messaging has been the entry point for mobile commerce. American Eagle Outfitters, CVS, Drs. Foster and Smith, Fragrancenet.com, Gaiam, Ice.com, Karmaloop.com, Meijer, Moosejaw Mountaineering, Vans and Walgreen are but a few of the growing number of retailers using text messages in marketing because the short messages engender immediacy (consumers tend to text messages much more quickly than they do e-mail) and intimacy (consumers virtually always carry their phones, much more personal devices than personal computers).
And text messaging offers something that m-commerce sites, mobile apps and even e-commerce sites and e-mail cannot offer: access to consumers sans the Internet. Text messages travel over the same wireless networks as mobile phone calls, and require no Internet access.
But text messaging is primarily a marketing vehicle. When it comes to making purchases, the action is in mobile web sites. Fully transactional m-commerce sites enable consumers to shop more or less like they would on an e-commerce site, except on a pared-down version. Still, m-commerce sites can provide shoppers access to the same number of products as e-commerce sites.
Such is the case with Skymall. Many of its potential customers are browsing its catalog while sitting in an airplane waiting to take off or stuck on the tarmac. The question becomes: What do they do when they find a product they want? Skymall answered that question with an m-commerce site, Mobile.Skymall.com.
“It’s a great opportunity for us for mobile selling—customers can complete transactions sitting on the plane,” says Jay Scannell, vice president of information technology at Skymall, which launched its m-commerce site, as well as a text messaging program, in July 2007 with the aid of CardinalCommerce. Later this year it will introduce a BlackBerry mobile app built with CardinalCommerce and Digby.
Skymall is ahead of the game when it comes to mobile applications, commonly called apps. Retail mobile apps are where m-commerce sites were three years ago—on the cusp of growth. But there’s no doubt mobile apps in general are popular: Apple’s App Store stocks 15,000 apps (including a handful for m-commerce, all free), with 500 million downloads since it opened in July. And Microsoft (Windows Mobile), Palm and Research in Motion (BlackBerry) are creating app stores for their devices.
Mobile apps offer a richer, quicker experience because they reside on the smartphone and can take advantage of its computing power and slick user interface. Much of the process of buying through an app can be completed on the phone itself, and needed data can be drawn directly from a retailer’s web server.
For instance, a music retailer’s app can be programmed to present music from a wide variety of artists, and the app accesses the retailer’s server when the customer chooses to buy. And the app is connecting directly to the server, not going through the slower interface of a web site.
Blazing apps
Retailers with mobile apps today definitely qualify as trailblazers. Indigo Books & Music Inc., for example, last month unveiled Shortcovers, a new division of the company that offers a mobile app for the iPhone with versions for BlackBerry, Android and Symbian mobile operating systems on the way. Shortcovers sells e-books and other publications in a variety of formats. It’s designed to compete with the likes of Amazon’s Kindle and Sony’s Reader, and Indigo says it has an edge over these book-sized devices.
“Shortcovers is a service for anyone who wants instant access to content with the convenience of having that access from the device they already own,” says Michael Serbinis, executive vice president and chief information officer at Indigo. “Ultimately, a device like the Kindle is not something you will have with you all the time; your phone is.”
1-800-Flowers.com recently debuted its Mobile Gift Center app, which recreates the retailer’s e-commerce experience in a format optimized for the iPhone. Drs. Foster and Smith soon will launch an iPhone app that displays its entire catalog of products, with links to its e-commerce site for transactions. Godiva has an app that recreates its e-commerce site. And Delight.com offers a mobile app that highlights its deal of the day; it plans to launch a fully transactional app later this year.
Some retailers see mobile apps as an m-commerce game-changer, citing the richer experience and close connection—apps reside on mobile desktops—to customers. But most believe apps ultimately will complement m-commerce sites, not compete with them.
“In the next five years, apps and sites will be working together to fulfill different needs,” says Lynda Keeler, president and co-founder of Delight Networks, which operates Delight.com. “A perfect example is the New York Times. Its app gives me a very distilled, easy to use and navigate experience. Its mobile site offers access to a lot more content but it’s not always as easy to read or navigate. So the two work together to give readers what they want, the way they want it.”
Overall, some retailers are convinced m-commerce is on the way to joining stores, catalogs and web sites as a mainstream retailing channel.
“M-commerce absolutely is becoming the fourth sales channel,” says Kevin Ranford, director of web merchandising at 1-800-Flowers.com, which operates the mobile app, m-commerce site 1800Flowers.mobi and a text message marketing program. “It’s still emerging, and today we spend about 5% of our time and resources on it.”
As younger consumers so inextricably connected to their mobile phones age and their incomes grow, they’ll expect retailers to sell via phones—and m-commerce will be a full-fledged channel, says Scannell of Skymall.
“Mobile sales will be slow for a couple more years, but then a big bubble will come through the pipe and that will be a major wake-up call, showing everyone just how important this channel is,” he says.
Other retailers consider m-commerce important, but as a part of e-commerce, and have set up their m-commerce programs accordingly.
“Mobile is very tightly linked to our Internet business, and it will always be linked to e-commerce,” says Kimberly Land, vice president of Godiva Direct at Godiva Chocolatier. The gifts retailer sports mobile applications for the BlackBerry and iPhone and an m-commerce site (an auto-redirect, except for iPhones, from Godiva.com). “At the end of the day, you’re bringing someone to a site where they are inputting information and you’re fulfilling orders in the same way.”
Whether as its own channel or as a complement to e-commerce, m-commerce appears likely to play a big role in retailing in the decade ahead.
Learn about ProVenueMobile >
Internet Retailer
By BIll Siwicki
Put simply, mobile commerce gives retailers a competitive advantage.
A shopper looking at HDTVs in a Best Buy store can access Sears2Go.com to compare prices at Sears, or vice versa with m.BestBuy.com when at a Sears store. Once he decides, he can make a purchase on the phone or head to the other store to get a better deal. A forgetful husband on the train to work can send chocolate overnight to his wife by using the Godiva mobile app on his iPhone. A film buff out with friends who’s told of a great new flick can order the DVD on the spot from Amazon.com via text message.
Pioneering retailers say they are gaining customers and building loyalty by putting their storefronts in consumers’ pockets and purses.
“We would be missing a golden opportunity if we did not offer customers mobile access to Newegg,” says Bernard Luthi, vice president of marketing at Newegg.com, which last year launched an m-commerce site. Luthi is marketing mobile to customers, encouraging them to comparison shop in competitors’ stores, then buy then and there via m.Newegg.com. “M-commerce is a powerful tool.”
Retailers have heard that before—but this time there’s a difference, and it’s called the smartphone. These phones, including Apple Inc.’s iPhone and its imitators, have significant computing power and make accessing the Internet from a mobile phone far easier than with conventional phones. Just as broadband made shopping online far more attractive, so, too, do these powerful smartphones change the game for m-commerce. Now retailers must learn the rules of the game, and quite a few are getting started.
A key to the growth of m-commerce, many retailers and analysts agree, is consumer adoption of the smartphone. Last year, North American consumers purchased 25.8 million smartphones, according to Yankee Group Research. The firm predicts consumers will buy 32.5 million smartphones this year, 41.9 million in 2010, 54.9 million in 2011 and 67.3 million in 2012.
Traffic statistics underscore the tie between mobile commerce and smartphones. 95% of traffic to m-commerce sites created by Usablenet comes from smartphones. The company’s retailer clients include 1-800-Flowers.com, Dell, GameFly, Ralph Lauren, Rugby, Sears, Strand Bookstore, Tickets.com and Victoria’s Secret.
“In the past, a lot of retailers that invested resources and effort in mobile were disappointed in results, which came from consumers having poor experiences on conventional phones,” says Dan Shust, director of emerging media at research and consulting firm Resource Interactive. “But the latest smartphones with their great visual experiences and added functionality like GPS location awareness change everything. Greater adoption of smartphones will lead to greater adoption of m-commerce.”
Here and now
Some retailers are jumping in. At least 40 online retailers, including 19 of the top 100, now have web sites optimized for mobile phones or offer shopping applications that can be downloaded to select smartphones.
Some of these retailers—including 1-800-Flowers.com, Amazon.com, Godiva Chocolatier, Newegg.com and Skymall—are reporting they are pleasantly surprised with sales coming in via m-commerce.
And several have more than a few months of experience to draw on. M-commerce actually began some time ago, in 2001, when Amazon.com launched its Amazon Anywhere site (consumers punch in Amazon.com on a mobile phone, which auto-redirects to a mobile-optimized version). In 2004, Moosejaw Mountaineering (which operates m-commerce site m.Moosejaw.com) sent its first marketing text message.
But it wasn’t until 2007 that m-commerce really began to grow, helped in large part by significant growth in the adoption of smartphones, led by the iPhone. In the last two years, a flurry of retailers have created text message marketing programs, m-commerce sites and downloadable mobile applications to reach out to consumers who keep wanting to do more with their phones.
In response, more vendors began offering m-commerce technology. These include mobile-focused companies like Digby, mPoria Inc. and Usablenet Inc., as well as e-commerce vendors that have added mobile functionality, such as CardinalCommerce Corp. and Escalate Retail. Industry analysts expect their number to grow as retailers in m-commerce today—most of whom rely on vendors for mobile offerings—achieve success, creating a wider market for mobile technology.
Messaging via text
For many retailers, text messaging has been the entry point for mobile commerce. American Eagle Outfitters, CVS, Drs. Foster and Smith, Fragrancenet.com, Gaiam, Ice.com, Karmaloop.com, Meijer, Moosejaw Mountaineering, Vans and Walgreen are but a few of the growing number of retailers using text messages in marketing because the short messages engender immediacy (consumers tend to text messages much more quickly than they do e-mail) and intimacy (consumers virtually always carry their phones, much more personal devices than personal computers).
And text messaging offers something that m-commerce sites, mobile apps and even e-commerce sites and e-mail cannot offer: access to consumers sans the Internet. Text messages travel over the same wireless networks as mobile phone calls, and require no Internet access.
But text messaging is primarily a marketing vehicle. When it comes to making purchases, the action is in mobile web sites. Fully transactional m-commerce sites enable consumers to shop more or less like they would on an e-commerce site, except on a pared-down version. Still, m-commerce sites can provide shoppers access to the same number of products as e-commerce sites.
Such is the case with Skymall. Many of its potential customers are browsing its catalog while sitting in an airplane waiting to take off or stuck on the tarmac. The question becomes: What do they do when they find a product they want? Skymall answered that question with an m-commerce site, Mobile.Skymall.com.
“It’s a great opportunity for us for mobile selling—customers can complete transactions sitting on the plane,” says Jay Scannell, vice president of information technology at Skymall, which launched its m-commerce site, as well as a text messaging program, in July 2007 with the aid of CardinalCommerce. Later this year it will introduce a BlackBerry mobile app built with CardinalCommerce and Digby.
Skymall is ahead of the game when it comes to mobile applications, commonly called apps. Retail mobile apps are where m-commerce sites were three years ago—on the cusp of growth. But there’s no doubt mobile apps in general are popular: Apple’s App Store stocks 15,000 apps (including a handful for m-commerce, all free), with 500 million downloads since it opened in July. And Microsoft (Windows Mobile), Palm and Research in Motion (BlackBerry) are creating app stores for their devices.
Mobile apps offer a richer, quicker experience because they reside on the smartphone and can take advantage of its computing power and slick user interface. Much of the process of buying through an app can be completed on the phone itself, and needed data can be drawn directly from a retailer’s web server.
For instance, a music retailer’s app can be programmed to present music from a wide variety of artists, and the app accesses the retailer’s server when the customer chooses to buy. And the app is connecting directly to the server, not going through the slower interface of a web site.
Blazing apps
Retailers with mobile apps today definitely qualify as trailblazers. Indigo Books & Music Inc., for example, last month unveiled Shortcovers, a new division of the company that offers a mobile app for the iPhone with versions for BlackBerry, Android and Symbian mobile operating systems on the way. Shortcovers sells e-books and other publications in a variety of formats. It’s designed to compete with the likes of Amazon’s Kindle and Sony’s Reader, and Indigo says it has an edge over these book-sized devices.
“Shortcovers is a service for anyone who wants instant access to content with the convenience of having that access from the device they already own,” says Michael Serbinis, executive vice president and chief information officer at Indigo. “Ultimately, a device like the Kindle is not something you will have with you all the time; your phone is.”
1-800-Flowers.com recently debuted its Mobile Gift Center app, which recreates the retailer’s e-commerce experience in a format optimized for the iPhone. Drs. Foster and Smith soon will launch an iPhone app that displays its entire catalog of products, with links to its e-commerce site for transactions. Godiva has an app that recreates its e-commerce site. And Delight.com offers a mobile app that highlights its deal of the day; it plans to launch a fully transactional app later this year.
Some retailers see mobile apps as an m-commerce game-changer, citing the richer experience and close connection—apps reside on mobile desktops—to customers. But most believe apps ultimately will complement m-commerce sites, not compete with them.
“In the next five years, apps and sites will be working together to fulfill different needs,” says Lynda Keeler, president and co-founder of Delight Networks, which operates Delight.com. “A perfect example is the New York Times. Its app gives me a very distilled, easy to use and navigate experience. Its mobile site offers access to a lot more content but it’s not always as easy to read or navigate. So the two work together to give readers what they want, the way they want it.”
Overall, some retailers are convinced m-commerce is on the way to joining stores, catalogs and web sites as a mainstream retailing channel.
“M-commerce absolutely is becoming the fourth sales channel,” says Kevin Ranford, director of web merchandising at 1-800-Flowers.com, which operates the mobile app, m-commerce site 1800Flowers.mobi and a text message marketing program. “It’s still emerging, and today we spend about 5% of our time and resources on it.”
As younger consumers so inextricably connected to their mobile phones age and their incomes grow, they’ll expect retailers to sell via phones—and m-commerce will be a full-fledged channel, says Scannell of Skymall.
“Mobile sales will be slow for a couple more years, but then a big bubble will come through the pipe and that will be a major wake-up call, showing everyone just how important this channel is,” he says.
Other retailers consider m-commerce important, but as a part of e-commerce, and have set up their m-commerce programs accordingly.
“Mobile is very tightly linked to our Internet business, and it will always be linked to e-commerce,” says Kimberly Land, vice president of Godiva Direct at Godiva Chocolatier. The gifts retailer sports mobile applications for the BlackBerry and iPhone and an m-commerce site (an auto-redirect, except for iPhones, from Godiva.com). “At the end of the day, you’re bringing someone to a site where they are inputting information and you’re fulfilling orders in the same way.”
Whether as its own channel or as a complement to e-commerce, m-commerce appears likely to play a big role in retailing in the decade ahead.
Learn about ProVenueMobile >
Wednesday, March 4, 2009
ProVenueMobile In The News: Dramabiz's "Green Theatre Product"
Tickets.com's ProVenueMobile
The First Mobile Web site that Enables Customers to Buy and Receive Tickets Through Their Mobile Phones
Dramabiz - February 2009
Tickets.com, a global provider of integrated ticketing solutions recently launched ProVenueMobile. The new system lets the ticket buyer complete a ticket transaction from any Internet-enabled mobile phone device including Blackberrys, iPhones and basic cell phones. The customer gets a bar coded ticket directly to their mobile phones and all they have to do is present their mobile phones for a scanned entry into the venue. Convenient and green.
For more information on this product, visit the Tickets.com Web site at www.tickets.com, or request more information by selecting Tickets.com on the BizAdvisor page at www.dramabiz.com/bizadv.htm.
The First Mobile Web site that Enables Customers to Buy and Receive Tickets Through Their Mobile Phones
Dramabiz - February 2009
Tickets.com, a global provider of integrated ticketing solutions recently launched ProVenueMobile. The new system lets the ticket buyer complete a ticket transaction from any Internet-enabled mobile phone device including Blackberrys, iPhones and basic cell phones. The customer gets a bar coded ticket directly to their mobile phones and all they have to do is present their mobile phones for a scanned entry into the venue. Convenient and green.For more information on this product, visit the Tickets.com Web site at www.tickets.com, or request more information by selecting Tickets.com on the BizAdvisor page at www.dramabiz.com/bizadv.htm.
Wednesday, February 4, 2009
MLB’s Tickets.com to launch ProVenueMobile
Mobile Marketer
By Dan Butcher
January 30, 2009
MLB's Tickets.com on a BlackBerry
MLB’s Tickets.com, a global provider of integrated ticketing services, is introducing ProVenueMobile, a client product offering that will let patrons buy tickets from their mobilized Web site.
The offering will launch during the International Ticketing Association’s 30th-annual INTIX Conference & Exhibition in Salt Lake City, UT, taking place Feb. 3-6. The ProVenueMobile platform works in synergy with Tickets@Phone, a feature launched by Tickets.com in 2006 that delivers bar-coded tickets directly to mobile phones.
“The strategy behind Tickets.com’s launch of ProVenueMobile is to provide our clients a complete range of technology products, allowing them to sell from all channels, including mobile, with no restrictions,” said Larry Witherspoon, CEO of Tickets.com, Costa Mesa, CA.
“Being the first to market with not only mobile delivery, but the ability to provide our clients private label mobile sites is a continuation of our strategy to provide the best, most technologically advanced ticketing platform,” he said.
For the technology powering ProVenueMobile, Tickets.com partnered with Usablenet, which specializes in providing companies with the means to translate all existing Web site functionality to a full-featured mobile interface.
Mobile bar code ticketing
“Buying a ticket on a mobile device was previously a negative user experience, forcing consumers to click-to-call,” Mr. Witherspoon said. “Tickets.com partnered with Usablenet, a leader in bringing ecommerce technology to mobile devices, to fully mobilize the ticket purchasing experience."
Usablenet's other clients include US Airways, NWA, American Airlines, Pfizer, Amtrak, Marriott, 1-800-Flowers, Nissan, Travelocity, CTIA, McGraw-Hill, Campbell's Soup, conEdison, Virgin, Hilton, The Waldorf-Astoria, Four Seasons, New York's Metropolitan Transport Authority and Hertz.
MLB's Tickets.com on an iPhone
Tickets.com claims that ProVenueMobile’s combination of technologies allows for an entirely mobile, green and secure ticket transaction.
ProVenueMobile is compatible with all makes and models of Internet-enabled mobile devices.
Tickets.com can activate individual mobile Web sites that let ticket buyers search listings and make real-time purchases from a mobile phone without the need to click-to-call to complete the transaction.
Following a purchase, customers can then digitally receive unique bar-coded tickets using the proprietary Tickets@Phone technology from Tickets.com, enabling a full-circle mobile ticket-buying experience.
Tickets.com claims that clients mobilizing their Web sites through the ProVenueMobile suite of services will reap the benefits of the booming mobile sales channel, including expanded reach and increased revenue through the proliferation of mobile devices worldwide.
ProVenueMobile extends a client's existing ecommerce site into a mobile experience.
“Our new platform allows us to rapidly offer new, advanced ticketing solutions to the market and our clients,” Mr. Witherspoon said. “We have the ability to develop in-house solutions or to partner with best-of-breed companies.
“Tickets.com partners with other companies to bring additional value to our clients and consumers,” he said. “To mention a few: Thumbplay, Givex, Turnkey, Mondial Assistance (SM) and StubHub.”
On the consumer side, buyers can access a venue, organization or team's branded mobilized site and online ticket inventory using their handset, getting rid of the need to navigate box office lines.
Tickets.com is a provider of integrated event ticketing solutions for thousands of arts, entertainment and sports organizations worldwide.
Tickets.com has been a privately held subsidiary of MLB Advanced Media LP since 2005.
The company also sells tickets directly to consumers at http://www.tickets.com.
“Mobile ticketing is still relatively new to North America, so by launching the ProVenueMobile product, we continue to be innovators in the ticketing industry,” Mr. Witherspoon said.
“Consumer adoption is continuing to grow as advances in technology such as Tickets@Phone and ProVenueMobile become available and consumers become more comfortable conducting transactions on their mobile phones,” he said. “The market potential is huge as consumers demand the convenience and flexibility to buy tickets anytime, anywhere.
“Venues that offer these technologies will be able to expand their customer base and satisfy demand.”
Learn more about ProVenueMobile >
By Dan Butcher
January 30, 2009
MLB's Tickets.com on a BlackBerry
MLB’s Tickets.com, a global provider of integrated ticketing services, is introducing ProVenueMobile, a client product offering that will let patrons buy tickets from their mobilized Web site.
The offering will launch during the International Ticketing Association’s 30th-annual INTIX Conference & Exhibition in Salt Lake City, UT, taking place Feb. 3-6. The ProVenueMobile platform works in synergy with Tickets@Phone, a feature launched by Tickets.com in 2006 that delivers bar-coded tickets directly to mobile phones.
“The strategy behind Tickets.com’s launch of ProVenueMobile is to provide our clients a complete range of technology products, allowing them to sell from all channels, including mobile, with no restrictions,” said Larry Witherspoon, CEO of Tickets.com, Costa Mesa, CA.
“Being the first to market with not only mobile delivery, but the ability to provide our clients private label mobile sites is a continuation of our strategy to provide the best, most technologically advanced ticketing platform,” he said.
For the technology powering ProVenueMobile, Tickets.com partnered with Usablenet, which specializes in providing companies with the means to translate all existing Web site functionality to a full-featured mobile interface.
Mobile bar code ticketing“Buying a ticket on a mobile device was previously a negative user experience, forcing consumers to click-to-call,” Mr. Witherspoon said. “Tickets.com partnered with Usablenet, a leader in bringing ecommerce technology to mobile devices, to fully mobilize the ticket purchasing experience."
Usablenet's other clients include US Airways, NWA, American Airlines, Pfizer, Amtrak, Marriott, 1-800-Flowers, Nissan, Travelocity, CTIA, McGraw-Hill, Campbell's Soup, conEdison, Virgin, Hilton, The Waldorf-Astoria, Four Seasons, New York's Metropolitan Transport Authority and Hertz.
MLB's Tickets.com on an iPhoneTickets.com claims that ProVenueMobile’s combination of technologies allows for an entirely mobile, green and secure ticket transaction.
ProVenueMobile is compatible with all makes and models of Internet-enabled mobile devices.
Tickets.com can activate individual mobile Web sites that let ticket buyers search listings and make real-time purchases from a mobile phone without the need to click-to-call to complete the transaction.
Following a purchase, customers can then digitally receive unique bar-coded tickets using the proprietary Tickets@Phone technology from Tickets.com, enabling a full-circle mobile ticket-buying experience.
Tickets.com claims that clients mobilizing their Web sites through the ProVenueMobile suite of services will reap the benefits of the booming mobile sales channel, including expanded reach and increased revenue through the proliferation of mobile devices worldwide.
ProVenueMobile extends a client's existing ecommerce site into a mobile experience.
“Our new platform allows us to rapidly offer new, advanced ticketing solutions to the market and our clients,” Mr. Witherspoon said. “We have the ability to develop in-house solutions or to partner with best-of-breed companies.
“Tickets.com partners with other companies to bring additional value to our clients and consumers,” he said. “To mention a few: Thumbplay, Givex, Turnkey, Mondial Assistance (SM) and StubHub.”
On the consumer side, buyers can access a venue, organization or team's branded mobilized site and online ticket inventory using their handset, getting rid of the need to navigate box office lines.
Tickets.com is a provider of integrated event ticketing solutions for thousands of arts, entertainment and sports organizations worldwide.
Tickets.com has been a privately held subsidiary of MLB Advanced Media LP since 2005.
The company also sells tickets directly to consumers at http://www.tickets.com.
“Mobile ticketing is still relatively new to North America, so by launching the ProVenueMobile product, we continue to be innovators in the ticketing industry,” Mr. Witherspoon said.
“Consumer adoption is continuing to grow as advances in technology such as Tickets@Phone and ProVenueMobile become available and consumers become more comfortable conducting transactions on their mobile phones,” he said. “The market potential is huge as consumers demand the convenience and flexibility to buy tickets anytime, anywhere.
“Venues that offer these technologies will be able to expand their customer base and satisfy demand.”
Learn more about ProVenueMobile >
Friday, January 30, 2009
Tickets.com Mobile - Buy Tickets from Your Mobile Phone
Now Available:
Buy tickets directly from your mobile phone!
At http://mobile.tickets.com, you can search for and purchase tickets to your favorite events...all on your mobile device! Be the first of your friends to take advantage of this advanced technology (and then brag about it on Facebook!)
Mobile Ticket Purchase
The Tickets.com mobile site is compatible with all makes and models of Internet-enabled mobile phone devices... from your old school Treo to the new iPhone... from AT&T to T-Mobile...we've got you covered. This green, paperless technology will help you save time by enabling you to conveniently buy your tickets on your mobile device anywhere, anytime. Now, when tickets go on sale, you can be out and about with your phone and still get great seats - while your pals are waiting in line at the box office or planted in front of their desktop computers all morning...
Mobile Ticket Delivery
The Tickets.com mobile website meshes perfectly with our Tickets@Phone mobile ticket delivery option. You can both purchase and digitally receive tickets entirely on your mobile device from any Tickets.com venue enabled with Tickets@Phone functionality. The day of the event, simply present the ticket on your mobile phone for quick and efficient scanned entry into the venue.
It doesn't get any better than this, folks - seamless ticket purchase and delivery, all on your mobile device. Get in on the action today, and experience how easy it is to get great seats on the go!
Buy tickets directly from your mobile phone!
At http://mobile.tickets.com, you can search for and purchase tickets to your favorite events...all on your mobile device! Be the first of your friends to take advantage of this advanced technology (and then brag about it on Facebook!)
Mobile Ticket Purchase
The Tickets.com mobile site is compatible with all makes and models of Internet-enabled mobile phone devices... from your old school Treo to the new iPhone... from AT&T to T-Mobile...we've got you covered. This green, paperless technology will help you save time by enabling you to conveniently buy your tickets on your mobile device anywhere, anytime. Now, when tickets go on sale, you can be out and about with your phone and still get great seats - while your pals are waiting in line at the box office or planted in front of their desktop computers all morning...
Mobile Ticket Delivery
The Tickets.com mobile website meshes perfectly with our Tickets@Phone mobile ticket delivery option. You can both purchase and digitally receive tickets entirely on your mobile device from any Tickets.com venue enabled with Tickets@Phone functionality. The day of the event, simply present the ticket on your mobile phone for quick and efficient scanned entry into the venue.
It doesn't get any better than this, folks - seamless ticket purchase and delivery, all on your mobile device. Get in on the action today, and experience how easy it is to get great seats on the go!
Monday, November 17, 2008
ProVenueMobile Featured on JumpIntoTomorrow.com
ProVenueMobile - Now you can use any internet-enabled mobile phone to complete a ticket transaction without having to "click to call" on your computer, or call up an actual agent to reserve tickets to an event you want to attend. Be green while getting tickets to your favorite event.
JumpIntoTomorrow.com is a website that honors breakthrough technologies. Made up of technology aficionados, technology professionals, enthusiasts, academics and people who believe in and recognize the power of truly innovative ideas, JumpIntoTomorrow.com acknowledges breakthrough thinking.
Learn more about Tickets.com >
JumpIntoTomorrow.com is a website that honors breakthrough technologies. Made up of technology aficionados, technology professionals, enthusiasts, academics and people who believe in and recognize the power of truly innovative ideas, JumpIntoTomorrow.com acknowledges breakthrough thinking.
Learn more about Tickets.com >
Monday, November 10, 2008
Tickets.com Launches Mobile Ticketing Website
Tickets.com Launches ProVenueMobile™, the Industry’s First Mobile Website that Enables Customers to Buy and Receive Tickets Entirely through their Mobile Phones
Costa Mesa, CA – November 10, 2008: Tickets.com, a leading global provider of integrated ticketing solutions, announces the November 5, 2008 launch of ProVenueMobile, a mobile version of their consumer-facing website. The site will establish Tickets.com as the first in its industry to offer customers the ability to complete a ticket transaction from a mobile phone without having to “click to call,” and the first to offer such a service that is seamless and compatible with all makes and models of Internet-enabled mobile phone devices.
“We are excited about this technology, and view it as a major breakthrough for our company and for our clients,” said Larry Witherspoon, CEO, Tickets.com. “Staying ahead of the curve through industry-leading innovation, as well as delivering unparalleled customer support, is our chief mission. Offering this versatile and convenient mobile platform gives Tickets.com the opportunity to reach new milestones in both areas. We are delighted to be able to introduce a green, paperless technology into the marketplace. In early 2009 we look forward to offering website mobilization services to our clients.”
By extending the functionality and services of Tickets.com – including full e-commerce – to the mobile web platform http://mobile.tickets.com, full-circle ticket purchases can be made 24/7 on any handheld mobile device. Missing an on-sale time, waiting in line and being put on hold will be things of the past. The Usablenet Mobile-supported site integrates seamlessly with all web-enabled devices from smart phones (Blackberry, iPhone, Treo, etc.) to basic cell phones with web access. It supports all browsers, file formats, carriers and other technologies, so that Tickets.com customers can shop for and purchase tickets from anywhere, anytime.
The new mobile consumer website ProVenueMobile meshes perfectly with Tickets@Phone®, the groundbreaking mobile ticket delivery feature launched by Tickets.com in 2006 that is increasingly in demand given the rapid growth in the mobile marketplace. Combined with the company’s Tickets@Phone technology, the new mobile-web platform – developed by mobile technologies leader Usablenet – allows Tickets.com consumers to both purchase and digitally receive tickets entirely on their mobile phones from any Tickets.com client venue enabled with Tickets@Phone functionality. The technology delivers barcoded tickets directly to customers’ mobile phones immediately following purchases. The day of the event, the customers simply present their mobile phones for quick and efficient scanned entry into the venue, making the entire ticket transaction experience as simple and convenient as possible.
“The mobile web is a market that is experiencing rapid growth and adoption among consumers. We are partnering with companies like Tickets.com that understand the value of the mobile channel to interact with their customers,” said Nick Taylor, President, Usablenet. “Our goal is to enable customers to successfully and seamlessly access the Website, including all functionality, through an interface customized for their specific mobile device. It’s all about expanding choices and maximizing innovation – when we’re able to partner with a company that’s as dedicated to that as we are, it’s truly rewarding.”
Costa Mesa, CA – November 10, 2008: Tickets.com, a leading global provider of integrated ticketing solutions, announces the November 5, 2008 launch of ProVenueMobile, a mobile version of their consumer-facing website. The site will establish Tickets.com as the first in its industry to offer customers the ability to complete a ticket transaction from a mobile phone without having to “click to call,” and the first to offer such a service that is seamless and compatible with all makes and models of Internet-enabled mobile phone devices.
“We are excited about this technology, and view it as a major breakthrough for our company and for our clients,” said Larry Witherspoon, CEO, Tickets.com. “Staying ahead of the curve through industry-leading innovation, as well as delivering unparalleled customer support, is our chief mission. Offering this versatile and convenient mobile platform gives Tickets.com the opportunity to reach new milestones in both areas. We are delighted to be able to introduce a green, paperless technology into the marketplace. In early 2009 we look forward to offering website mobilization services to our clients.”
By extending the functionality and services of Tickets.com – including full e-commerce – to the mobile web platform http://mobile.tickets.com, full-circle ticket purchases can be made 24/7 on any handheld mobile device. Missing an on-sale time, waiting in line and being put on hold will be things of the past. The Usablenet Mobile-supported site integrates seamlessly with all web-enabled devices from smart phones (Blackberry, iPhone, Treo, etc.) to basic cell phones with web access. It supports all browsers, file formats, carriers and other technologies, so that Tickets.com customers can shop for and purchase tickets from anywhere, anytime.
The new mobile consumer website ProVenueMobile meshes perfectly with Tickets@Phone®, the groundbreaking mobile ticket delivery feature launched by Tickets.com in 2006 that is increasingly in demand given the rapid growth in the mobile marketplace. Combined with the company’s Tickets@Phone technology, the new mobile-web platform – developed by mobile technologies leader Usablenet – allows Tickets.com consumers to both purchase and digitally receive tickets entirely on their mobile phones from any Tickets.com client venue enabled with Tickets@Phone functionality. The technology delivers barcoded tickets directly to customers’ mobile phones immediately following purchases. The day of the event, the customers simply present their mobile phones for quick and efficient scanned entry into the venue, making the entire ticket transaction experience as simple and convenient as possible.
“The mobile web is a market that is experiencing rapid growth and adoption among consumers. We are partnering with companies like Tickets.com that understand the value of the mobile channel to interact with their customers,” said Nick Taylor, President, Usablenet. “Our goal is to enable customers to successfully and seamlessly access the Website, including all functionality, through an interface customized for their specific mobile device. It’s all about expanding choices and maximizing innovation – when we’re able to partner with a company that’s as dedicated to that as we are, it’s truly rewarding.”
Subscribe to:
Posts (Atom)
