Dan Butcher
Mobile Marketer
Major League Baseball Advanced Media’s Tickets.com has incorporated the ProVenueMobile ticketing service for all 13 of its Major League Baseball clients.
The 13 MLB clubs on the Tickets.com client roster using ProVenueMobile include the Boston Red Sox, Chicago Cubs, Cincinnati Reds, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, Oakland Athletics, Pittsburgh Pirates, St. Louis Cardinals, San Francisco Giants, Texas Rangers and Washington Nationals.
ProVenueMobile powers client-branded ticket transactions to be made 24/7 from select Internet-enabled mobile phones through each club’s mobile Web site, offering fans the option to digitally receive unique bar-coded tickets directly to their mobile phones.
Mobile Commerce Daily’s Dan Butcher interviewed Sheri Fink, head of ecommerce and strategic alliances at Tickets.com, Costa Mesa, CA. Here is what she had to say:
What is the strategy behind the partnership between Tickets.com and the 13 MLB clubs?
Tickets.com is at the vanguard of mobile technologies and Web site mobilization in the ticketing and admissions service industry.
The MLB clubs are very sophisticated and have games that appeal to a mobile-savvy audience.
We are excited to offer these innovative services to 13 MLB clubs as well as a wide variety of other clients.
What challenges does ProVenueMobile address for these teams?
ProVenueMobile enables the teams to sell tickets up to the last minute. Fans want convenience when they are purchasing tickets and arriving at events.
ProVenueMobile provides the ultimate convenience—the ability to purchase tickets anytime, anywhere. It enables fans to buy tickets on the way to the ballpark using their mobile phones.
With Tickets@Phone mobile ticket delivery, fans can also have the tickets delivered directly to their mobile phones without ever having to wait in line at the box office or will call.
ProVenueMobile is open to all mobile phones without requiring fans to download an application.
This allows anyone with an Internet-enabled mobile phone to purchase the teams’ tickets quickly and conveniently just by going to their Web sites.
What demographic is this targeting?
Mobile ticketing appeals to a broad audience. We are currently working with the baseball teams to build a strong mobile fan base.
We have clients in the concert and performing arts industries who are using ProVenueMobile as well.
We are seeing mobile ticketing become especially popular with smartphone users.
How do baseball fans complete a ticket purchase via their mobile device?
Baseball fans simply go to their favorite team’s Web site using their mobile device and select the game for which they would like to buy tickets.
Then, they log into their MLB.com account where their customer information is stored or enter their payment information if they’re a first-time customer.
Fans select their preferred delivery option, make their purchase and then receive a confirmation of their transaction.
If Tickets@Phone mobile ticket delivery is chosen, the ticket bar codes are sent directly to their mobile phone via SMS or MMS.
The ProVenueMobile product contains all of the security features and added functionality available on the teams’ private-label Web sites.
This seamless compatibility with mobile phones enables fans to purchase tickets using promo codes, if applicable, on the teams’ mobile sites.
Mobile transactions are conducted in real time via the ticketing system, so reporting and ticket inventory display up-to-date numbers.
Why is mobile bar code ticketing better for fans and the teams?
Mobile bar code ticketing offers an improved fan experience by providing the ultimate convenience for ticket purchase and delivery. It saves fans time by enabling them to enter the ballpark without waiting in box office or will call lines.
And, because most people carry their mobile phones all the time, the potential for lost or misplaced tickets is greatly reduced.
From the teams’ perspective, mobile bar code ticketing improves the fan experience, enables the teams to sell tickets up to the last minute, reduces operational costs—due to having fewer people in will call and box office lines—and increases revenue by enabling fans to enter the ballpark earlier where they can begin purchasing food, beverages, and merchandise instead of waiting in line outside.
It is also better for the environment because it saves paper and reduces printing.
How are Tickets.com and the 13 teams getting the word out about this mobile ticketing platform?
Several of the teams are already advertising this new technology via in-stadium announcements, signage, Yearbook ads and programs.
MLBAM is working closely with the teams on messaging the mobile ticket purchase capabilities within the teams’ mobile Web sites.
Tickets.com is promoting it via PR and social media marketing on our company blog, Facebook, and Twitter.
Showing posts with label mobile ticketing solution. Show all posts
Showing posts with label mobile ticketing solution. Show all posts
Wednesday, June 23, 2010
Friday, December 4, 2009
Tulsa Performing Arts Center Goes Live With ProVenueMobile™ from Tickets.com
ProVenueMobile Now Available for December 7 On-Sale Date for January 2010 Run of Legally Blonde–The Musical.
Tickets.com—a leading global provider of integrated, high-performance ticketing solutions—has added its proprietary mobile platform ProVenueMobile™ to the Tulsa Performing Arts Center (TPAC). TPAC’s decision to offer ProVenueMobile differentiates them by allowing patrons to complete a ticket transaction on any Internet enabled mobile phone with the option of Tickets@Phone® delivery. TPAC patrons can utilize ProVenueMobile to purchase tickets for Legally Blonde—The Musical; on-sale December 7, 2009.
ProVenueMobile™ allows full-circle ticket purchases to be made 24/7 from any Internet-enabled mobile phone, directly through a client’s branded, mobilized website. The mobile platform set a new standard in the ticketing industry in early 2009 by being the first technology to allow real-time ticket transactions from a mobile phone that also offers Tickets@Phone; the delivery of a digital, bar-coded ticket via MMS or picture message.
“Mobile ticketing has arrived and we are delighted to be one of the first organizations to offer the user-friendly ProVenueMobile to our customers,” said John Scott, director, TPAC.
TPAC presents outstanding cultural events and performances spotlighting artists—ranging from international stars to local favorites—touring shows, arts organizations, and community-based programming. In addition to Legally Blonde, other shows on sale include The Nutcracker, performed by the Tulsa Ballet, David Sedaris’ The Santaland Diaries and Tony Award winner August: Osage County.
“We’re thrilled that TPAC has embraced ProVenueMobile,” said Larry Witherspoon, chief executive officer, Tickets.com. “It’s so gratifying to work with clients that integrate new technologies into their ticketing services portfolio.”
Tickets can also be purchased through the venue’s website (http://www.tulsapac.com) or box office.
The national U.S. touring company of Legally Blonde runs January 5 – 10, 2010 at TPAC’s Chapman Music Hall, the largest of the Tulsa, OK-based Center’s four theaters.
Tickets.com—a leading global provider of integrated, high-performance ticketing solutions—has added its proprietary mobile platform ProVenueMobile™ to the Tulsa Performing Arts Center (TPAC). TPAC’s decision to offer ProVenueMobile differentiates them by allowing patrons to complete a ticket transaction on any Internet enabled mobile phone with the option of Tickets@Phone® delivery. TPAC patrons can utilize ProVenueMobile to purchase tickets for Legally Blonde—The Musical; on-sale December 7, 2009.
ProVenueMobile™ allows full-circle ticket purchases to be made 24/7 from any Internet-enabled mobile phone, directly through a client’s branded, mobilized website. The mobile platform set a new standard in the ticketing industry in early 2009 by being the first technology to allow real-time ticket transactions from a mobile phone that also offers Tickets@Phone; the delivery of a digital, bar-coded ticket via MMS or picture message.
“Mobile ticketing has arrived and we are delighted to be one of the first organizations to offer the user-friendly ProVenueMobile to our customers,” said John Scott, director, TPAC.
TPAC presents outstanding cultural events and performances spotlighting artists—ranging from international stars to local favorites—touring shows, arts organizations, and community-based programming. In addition to Legally Blonde, other shows on sale include The Nutcracker, performed by the Tulsa Ballet, David Sedaris’ The Santaland Diaries and Tony Award winner August: Osage County.
“We’re thrilled that TPAC has embraced ProVenueMobile,” said Larry Witherspoon, chief executive officer, Tickets.com. “It’s so gratifying to work with clients that integrate new technologies into their ticketing services portfolio.”
Tickets can also be purchased through the venue’s website (http://www.tulsapac.com) or box office.
The national U.S. touring company of Legally Blonde runs January 5 – 10, 2010 at TPAC’s Chapman Music Hall, the largest of the Tulsa, OK-based Center’s four theaters.
Friday, November 27, 2009
Facebook, Mobile Phones and the Future of Shopping
Forget the mall. Retailers are tapping Facebook and mobile phones to get closer to customers wherever they are.
CIO Magazine
At least 22 retailers have been driven into bankruptcy protection during this recession, including RedEnvelope and Eddie Bauer, or gone out of business altogether, like Circuit City. Blockbuster, Virgin Megastores and many more have closed stores. Survivors, suffering deflated profits and slow sales, warn of bleak holidays: The National Retail Federation predicts a 1 percent sales decline for the season compared to last year. Even Wal-Mart feels the slump, with same-store sales down 1 percent in its second quarter—its first such drop in years.
Baby, it's cold outside.
But smart retailers are going where it's warm: the hot little hands of cellphone—and laptop—toting consumers who want to shop right now, wherever they happen to be sipping their lattes or watching their kids' soccer games. Technology-backed projects to increase revenue include mobile e-commerce, coupons by text message, even storefronts on social networks. As enablers of these projects, CIOs are moving ever closer to the customer.
Social Shopping
E-mail marketing is in full swing now; the number of messages expected to be sent this holiday shopping season will far surpass last year's four billion, according to Experian Marketing Services, a consultancy. Of course, just a fraction of these will be opened. Even fewer messages will coax recipients to visit a website and buy something.
"Websites and e-mail—that's just too many steps now," says Brett Michalak, CIO with Tickets.com, which sells tickets to games, concerts and other events as well as its own ticketing technology.
______________________________________________________________________
Royal Oak Music Theatre, a Michigan music and comedy venue where acts such as Train and Bob Saget have played, started mobile ticketing three years ago and has adjusted its marketing to cover for finicky technology.
Anyone who's done self-check out at the supermarket knows that scanning takes a special, knowing touch. Still, scanning barcodes on the screens of mobile devices often requires extra wiggling of the phone and slanting it at different angles. It's slower than scanning paper tickets. To avoid ticking off patrons lined up to run in and grab general-admission floor spots, Royal Oak created a separate VIP entrance for the mobile customers. There, staff use the newer model scanners required for reading mobile barcodes, and it's not so apparent that the scanning takes longer, says Diana Williams, box office manager.
Mobile customers are also allowed to get into the theater a few minutes before traditional customers, which encourages more people to buy their tickets by cell phone, she says. That's cheaper for the theater than handling paper tickets—saving money and hassle time is Williams' goal. But it also positions the theater well for collecting future revenue.
Mobile ticketing skews young, Williams observes. The theater does shows for all ages, and for a typical adult event, 16 percent of tickets sold are through the mobile channel. But for a recent show by the boy-band Hansen, popular with tween girls, mobile accounted for nearly 40 percent of tickets.
"There's an age—around 22 or younger—where it would never occur to patrons that you couldn't buy a ticket from your phone," Williams says.
Impulse Buys
Mobile and social commerce projects will change the business of any company that invests in it, says Russ Stanley, managing vice president of ticket services and client relations for the San Francisco Giants.
For example, instead of being a long-planned activity, a Major League Baseball game can become an impulse buy, Stanley says, bringing in more sales for the organization.
Every game day, the Giants have 40,000 seats to sell. If they've sold only 30,000, 10,000 spoil every bit as badly as old pears. Last year, the team changed prices daily on about 2,000 seats. Stanley imagines the day when he'll have a database of fans who, say, live within a mile of the ballpark to whom he can text last-minute offers. "Hey, the Giants have $5 tickets left for tonight. For $5, I'll walk down there," he says. "As they're walking up to the entrance, they're buying on the mobile."
The Giants started to offer mobile tickets midway through the 2008 season, when they sold about 100 tickets that way per game. In 2009, it was about 200 and Stanley expects to do about 400 per game in the coming year. "Fans who use it love it. It's getting the people to use it," he says.
Like hot dogs and cold beer, holding a ticket is part of the rite of baseball, he says. Plus, there's the souvenir value. When pitcher Jonathan Sanchez threw a no-hitter against the San Diego Padres in July, about 50 mobile fans, as well as people who had bought tickets online and printed them on plain paper at home, later requested the team print "real" tickets for them to commemorate the event. "We did that for them. It's good relations," says Stanley. And, he adds, it could turn into a money-making service in the future.
Start small and expand gradually, Stanley advises. He could outfit all 42 entryways at AT&T Park with scanners to read mobile tickets, but the Giants just don't sell enough of them yet to make that cost worthwhile. Not until about 1,000 mobile tickets are sold per game—81,000 in a season—does he expect to see real labor savings compared to handling paper tickets. Ramp-up may be slow, but commerce in these new outlets is a commitment these early adopters say they will keep.
"Eventually there will be far more things that are accessible via your phone," Williams says. "I would rather have our box office be on the forefront of that than scrambling to catch up years down the line."
Today the payoff comes in other ways, she says. The novel technology makes retailers who use it more memorable among consumers and no paper—or less, anyway—makes it a greener way to do business.
Read more >
CIO Magazine
At least 22 retailers have been driven into bankruptcy protection during this recession, including RedEnvelope and Eddie Bauer, or gone out of business altogether, like Circuit City. Blockbuster, Virgin Megastores and many more have closed stores. Survivors, suffering deflated profits and slow sales, warn of bleak holidays: The National Retail Federation predicts a 1 percent sales decline for the season compared to last year. Even Wal-Mart feels the slump, with same-store sales down 1 percent in its second quarter—its first such drop in years.
Baby, it's cold outside.
But smart retailers are going where it's warm: the hot little hands of cellphone—and laptop—toting consumers who want to shop right now, wherever they happen to be sipping their lattes or watching their kids' soccer games. Technology-backed projects to increase revenue include mobile e-commerce, coupons by text message, even storefronts on social networks. As enablers of these projects, CIOs are moving ever closer to the customer.
Social Shopping
E-mail marketing is in full swing now; the number of messages expected to be sent this holiday shopping season will far surpass last year's four billion, according to Experian Marketing Services, a consultancy. Of course, just a fraction of these will be opened. Even fewer messages will coax recipients to visit a website and buy something.
"Websites and e-mail—that's just too many steps now," says Brett Michalak, CIO with Tickets.com, which sells tickets to games, concerts and other events as well as its own ticketing technology.
______________________________________________________________________
Royal Oak Music Theatre, a Michigan music and comedy venue where acts such as Train and Bob Saget have played, started mobile ticketing three years ago and has adjusted its marketing to cover for finicky technology.
Anyone who's done self-check out at the supermarket knows that scanning takes a special, knowing touch. Still, scanning barcodes on the screens of mobile devices often requires extra wiggling of the phone and slanting it at different angles. It's slower than scanning paper tickets. To avoid ticking off patrons lined up to run in and grab general-admission floor spots, Royal Oak created a separate VIP entrance for the mobile customers. There, staff use the newer model scanners required for reading mobile barcodes, and it's not so apparent that the scanning takes longer, says Diana Williams, box office manager.
Mobile customers are also allowed to get into the theater a few minutes before traditional customers, which encourages more people to buy their tickets by cell phone, she says. That's cheaper for the theater than handling paper tickets—saving money and hassle time is Williams' goal. But it also positions the theater well for collecting future revenue.
Mobile ticketing skews young, Williams observes. The theater does shows for all ages, and for a typical adult event, 16 percent of tickets sold are through the mobile channel. But for a recent show by the boy-band Hansen, popular with tween girls, mobile accounted for nearly 40 percent of tickets.
"There's an age—around 22 or younger—where it would never occur to patrons that you couldn't buy a ticket from your phone," Williams says.
Impulse Buys
Mobile and social commerce projects will change the business of any company that invests in it, says Russ Stanley, managing vice president of ticket services and client relations for the San Francisco Giants.
For example, instead of being a long-planned activity, a Major League Baseball game can become an impulse buy, Stanley says, bringing in more sales for the organization.
Every game day, the Giants have 40,000 seats to sell. If they've sold only 30,000, 10,000 spoil every bit as badly as old pears. Last year, the team changed prices daily on about 2,000 seats. Stanley imagines the day when he'll have a database of fans who, say, live within a mile of the ballpark to whom he can text last-minute offers. "Hey, the Giants have $5 tickets left for tonight. For $5, I'll walk down there," he says. "As they're walking up to the entrance, they're buying on the mobile."
The Giants started to offer mobile tickets midway through the 2008 season, when they sold about 100 tickets that way per game. In 2009, it was about 200 and Stanley expects to do about 400 per game in the coming year. "Fans who use it love it. It's getting the people to use it," he says.
Like hot dogs and cold beer, holding a ticket is part of the rite of baseball, he says. Plus, there's the souvenir value. When pitcher Jonathan Sanchez threw a no-hitter against the San Diego Padres in July, about 50 mobile fans, as well as people who had bought tickets online and printed them on plain paper at home, later requested the team print "real" tickets for them to commemorate the event. "We did that for them. It's good relations," says Stanley. And, he adds, it could turn into a money-making service in the future.
Start small and expand gradually, Stanley advises. He could outfit all 42 entryways at AT&T Park with scanners to read mobile tickets, but the Giants just don't sell enough of them yet to make that cost worthwhile. Not until about 1,000 mobile tickets are sold per game—81,000 in a season—does he expect to see real labor savings compared to handling paper tickets. Ramp-up may be slow, but commerce in these new outlets is a commitment these early adopters say they will keep.
"Eventually there will be far more things that are accessible via your phone," Williams says. "I would rather have our box office be on the forefront of that than scrambling to catch up years down the line."
Today the payoff comes in other ways, she says. The novel technology makes retailers who use it more memorable among consumers and no paper—or less, anyway—makes it a greener way to do business.
Read more >
Thursday, November 19, 2009
Tickets@Phone® Mobile Ticketing Technology
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone tickets are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner.
Tickets@Phone is an innovative ticket delivery method that expands your options of how your customers receive their tickets. With Tickets@Phone, your customers’ tickets are delivered to their mobile phones.
If you would like to learn more about mobile ticketing technologies, please contact Tickets.com at sales@Tickets.com or 888-397-3400.
Tickets@Phone is an innovative ticket delivery method that expands your options of how your customers receive their tickets. With Tickets@Phone, your customers’ tickets are delivered to their mobile phones.
If you would like to learn more about mobile ticketing technologies, please contact Tickets.com at sales@Tickets.com or 888-397-3400.
Monday, November 16, 2009
Tickets.com Partner Usablenet in the News
Mobile Commerce Daily called on Usablenet's Nick Taylor to provide thought leadership on the m-commerce space. Taylor argues, "It's vital for retailers to provide a mobile Web presence for shoppers. Customers are already trying to make purchases through their phones, so why not let them have a successful experience?"
Read more >
Tickets.com offers two industry-leading mobile ticketing solutions:
ProVenueMobile, in partnership with Usablenet, for mobile ticket purchasing and Tickets@Phone, in partnership with Mobiqa, for mobile ticket delivery.
Read more >
Tickets.com offers two industry-leading mobile ticketing solutions:
ProVenueMobile, in partnership with Usablenet, for mobile ticket purchasing and Tickets@Phone, in partnership with Mobiqa, for mobile ticket delivery.
Monday, August 17, 2009
Tickets.com Mobile Ticketing Solutions
Tickets.com Mobile Ticketing Solutions:
As mobile web adoption continues to surge, companies worldwide realize the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the web site as the hub of your interaction with customers’ mobile phones.
ProVenueMobile™
Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about selling mobile tickets >
Tickets@Phone®
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner.
Learn more about mobile phone tickets >
As mobile web adoption continues to surge, companies worldwide realize the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the web site as the hub of your interaction with customers’ mobile phones.
ProVenueMobile™
Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about selling mobile tickets >
Tickets@Phone®
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner.
Learn more about mobile phone tickets >
Monday, August 3, 2009
Study: Mobile Media Soars, Marketers Must Adapt
Media Week
Steve McClellan
One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and AOL.
And with mobile usage expected to grow by 60 percent over the next two years, marketers must devise appropriate ways to communicate about their brands with mobile users or they risk missing out on huge opportunities.
With 63 million mobile Web users in the U.S. -- 19 million of whom access the Internet on a weekly basis -- Stuart Rodnick, senior director of strategic insights at AOL, said that mobile is leading a "social transformation."
The study, which polled 1,800 mobile users over the fourth quarter of last year and first quarter of 2009, found that 80 percent of smart-phone users are satisfied using the quality of the Internet on their mobile devices. Essentially those consumers are saying, "My life is better now," said Rodnick.
Ninety-five percent of the respondents said they used mobile media to fill downtime; 82 percent said they use it at work; 81 percent while shopping; 80 percent at home; and 65 percent while commuting to their jobs.
That usage "creates an unprecedented opportunity for marketers to transition with consumers as they move from activity to activity throughout the day," the study concludes.
Among specific activities, 73 percent of respondents reported searching for maps and directions while 55 percent said they participated in social networking or sought out restaurant and movie listings or reviews. Forty-four percent reported seeking national news and information. "It's basically a guide to leisure life," said Rodnick.
According to Graeme Hutton, director of consumer insights at UM, a key finding of the research was the "media-meshing" nature of mobile. "It's not a stand-alone media source," he said, noting that 77 percent of those polled in the research said they use TV and mobile at the same time to enhance the overall media-consumption experience.
The research also showed that 55 percent of mobile users follow brands across multiple media while 56 percent said they have been driven to mobile from other media. Conversely, 42 percent said they have been driven from mobile to other media.
"Brands have a compelling opportunity to engage consumers in mobile," said Hutton, noting that 27 percent responded that they were "completely focused" when using mobile, slightly lower than the 33 percent who reported being completely focused when surfing the Web on computers, but higher than many traditional media such as TV, newspapers and magazines (all less than 20 percent) and radio (6 percent).
Mobile users are surprisingly accepting of advertising, said Hutton, noting that 38 percent of respondents said they had taken action based on mobile ads. Almost 30 percent said mobile ads had led them to share information, while 22 percent said mobile ads had influenced a purchase decision.
"Mobile is a separate channel" that allows marketers to talk to consumers wherever they go, said Hutton. But it's critical, he said, "to let the consumer lead and place the relationship alongside of it."
Learn about Tickets.com's mobile ticketing solutions >
Steve McClellan
One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and AOL.
And with mobile usage expected to grow by 60 percent over the next two years, marketers must devise appropriate ways to communicate about their brands with mobile users or they risk missing out on huge opportunities.
With 63 million mobile Web users in the U.S. -- 19 million of whom access the Internet on a weekly basis -- Stuart Rodnick, senior director of strategic insights at AOL, said that mobile is leading a "social transformation."
The study, which polled 1,800 mobile users over the fourth quarter of last year and first quarter of 2009, found that 80 percent of smart-phone users are satisfied using the quality of the Internet on their mobile devices. Essentially those consumers are saying, "My life is better now," said Rodnick.
Ninety-five percent of the respondents said they used mobile media to fill downtime; 82 percent said they use it at work; 81 percent while shopping; 80 percent at home; and 65 percent while commuting to their jobs.
That usage "creates an unprecedented opportunity for marketers to transition with consumers as they move from activity to activity throughout the day," the study concludes.
Among specific activities, 73 percent of respondents reported searching for maps and directions while 55 percent said they participated in social networking or sought out restaurant and movie listings or reviews. Forty-four percent reported seeking national news and information. "It's basically a guide to leisure life," said Rodnick.
According to Graeme Hutton, director of consumer insights at UM, a key finding of the research was the "media-meshing" nature of mobile. "It's not a stand-alone media source," he said, noting that 77 percent of those polled in the research said they use TV and mobile at the same time to enhance the overall media-consumption experience.
The research also showed that 55 percent of mobile users follow brands across multiple media while 56 percent said they have been driven to mobile from other media. Conversely, 42 percent said they have been driven from mobile to other media.
"Brands have a compelling opportunity to engage consumers in mobile," said Hutton, noting that 27 percent responded that they were "completely focused" when using mobile, slightly lower than the 33 percent who reported being completely focused when surfing the Web on computers, but higher than many traditional media such as TV, newspapers and magazines (all less than 20 percent) and radio (6 percent).
Mobile users are surprisingly accepting of advertising, said Hutton, noting that 38 percent of respondents said they had taken action based on mobile ads. Almost 30 percent said mobile ads had led them to share information, while 22 percent said mobile ads had influenced a purchase decision.
"Mobile is a separate channel" that allows marketers to talk to consumers wherever they go, said Hutton. But it's critical, he said, "to let the consumer lead and place the relationship alongside of it."
Learn about Tickets.com's mobile ticketing solutions >
Friday, March 20, 2009
Tickets.com Product Highlight: ProVenueMobile
ProVenueMobile™Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about ProVenueMobile ticketing >
Wednesday, January 28, 2009
Tuesday, January 27, 2009
Tickets.com to Launch ProVenueMobile™ At INTIX 2009
New Product Offering for Clients, Enabling Full-Circle Client-Branded Ticket Transactions from a Mobile Phone
Costa Mesa, CA—January 20, 2009: Tickets.com, a leading global provider of integrated ticketing solutions, announces plans to introduce ProVenueMobile™, a client product offering that will allow patrons to purchase tickets from their mobilized website. The offering will launch during the 30th Annual INTIX (International Ticketing Association) Conference & Exhibition in Salt Lake City, UT, taking place February 3-6, 2009.
ProVenueMobile—which is compatible with all makes and models of Internet-enabled mobile devices—sets a new standard in the ticketing industry to activate individual mobile websites that allow ticket buyers to search listings and make real-time purchases from a mobile phone without the need to “click to call’ to complete the transaction. Following a purchase, customers can then digitally receive unique bar-coded tickets using the proprietary Tickets@Phone® technology from Tickets.com, enabling a seamless, full-circle mobile ticket-buying experience.
Tickets.com clients mobilizing their websites through the ProVenueMobile suite of services will reap the benefits of the booming mobile sales channel, including expanded reach and increased revenue through the proliferation of mobile devices worldwide. ProVenueMobile extends a client’s existing
e-commerce site into a mobile experience, and is completely seamless to site visitors. On the consumer side, buyers have the ultimate flexibility of purchasing tickets anytime, from anywhere. They can conveniently access a venue, organization or team’s branded mobilized site and online ticket inventory 24/7, never again having to miss an on-sale date or navigate box office lines.
“The mobile web market is undergoing explosive growth and coming into the mainstream rapidly,” said Larry Witherspoon, chief executive officer, Tickets.com. “Offering website mobilization to our clients is an essential factor in continuing to be at the forefront of technological innovation in the ticketing industry. We are proud to have the first mobile ticketing site that allows our clients the opportunity for brand differentiation and growth.”
For the technology powering ProVenueMobile, Tickets.com partnered with Usablenet, a recognized leader in providing companies with the means to translate all existing website functionality to a full-featured mobile interface. The ProVenueMobile platform works in perfect synergy with Tickets@Phone®, a feature launched by Tickets.com in 2006 that delivers bar-coded tickets directly to mobile phones. This combination of breakthrough technologies allows for an entirely mobile, green and secure ticket transaction.
For more information on ProVenueMobile, visit http://www.ProVenueMobile.com.
Learn more about Tickets.com >
Costa Mesa, CA—January 20, 2009: Tickets.com, a leading global provider of integrated ticketing solutions, announces plans to introduce ProVenueMobile™, a client product offering that will allow patrons to purchase tickets from their mobilized website. The offering will launch during the 30th Annual INTIX (International Ticketing Association) Conference & Exhibition in Salt Lake City, UT, taking place February 3-6, 2009.
ProVenueMobile—which is compatible with all makes and models of Internet-enabled mobile devices—sets a new standard in the ticketing industry to activate individual mobile websites that allow ticket buyers to search listings and make real-time purchases from a mobile phone without the need to “click to call’ to complete the transaction. Following a purchase, customers can then digitally receive unique bar-coded tickets using the proprietary Tickets@Phone® technology from Tickets.com, enabling a seamless, full-circle mobile ticket-buying experience.
Tickets.com clients mobilizing their websites through the ProVenueMobile suite of services will reap the benefits of the booming mobile sales channel, including expanded reach and increased revenue through the proliferation of mobile devices worldwide. ProVenueMobile extends a client’s existing
e-commerce site into a mobile experience, and is completely seamless to site visitors. On the consumer side, buyers have the ultimate flexibility of purchasing tickets anytime, from anywhere. They can conveniently access a venue, organization or team’s branded mobilized site and online ticket inventory 24/7, never again having to miss an on-sale date or navigate box office lines.
“The mobile web market is undergoing explosive growth and coming into the mainstream rapidly,” said Larry Witherspoon, chief executive officer, Tickets.com. “Offering website mobilization to our clients is an essential factor in continuing to be at the forefront of technological innovation in the ticketing industry. We are proud to have the first mobile ticketing site that allows our clients the opportunity for brand differentiation and growth.”
For the technology powering ProVenueMobile, Tickets.com partnered with Usablenet, a recognized leader in providing companies with the means to translate all existing website functionality to a full-featured mobile interface. The ProVenueMobile platform works in perfect synergy with Tickets@Phone®, a feature launched by Tickets.com in 2006 that delivers bar-coded tickets directly to mobile phones. This combination of breakthrough technologies allows for an entirely mobile, green and secure ticket transaction.
For more information on ProVenueMobile, visit http://www.ProVenueMobile.com.
Learn more about Tickets.com >
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