Mobile As A Sales Channel

By Tim Snyder, VP Service Delivery, Tickets.com, Inc.

In case you haven’t already heard… mobile is the “social” of 2011. While fully functional websites are important to engage and inform your customers, a mobilized website can be just as critical in closing a sale. When people want tickets, they want tickets. ProVenueMobile™ is an ideal way to optimize your existing website for mobile ticket sales.

Over the past 3 years, Tickets.com has deployed over 40 mobilized websites. Our clients include several Major League Baseball teams, the Tulsa Performing Arts Center, and Ticket Star Online. It doesn’t matter if you’ve got a sell-out event, or dressing the house… ProVenueMobile requires zero added effort to make your tickets available by iPhone, Android, or even your grandma’s phone.

Don’t worry - you won’t need any technical resources to bring this product online either. Tickets.com will assign a Project Manager to help you identify your most important content – probably directions, parking, and contact information. After that has been identified, we’ll work with our partners to develop your new mobilized website that is focused on selling tickets. The sales flow is fully functional, including the ability to choose your section, price point, and delivery method. Check out the Wolf Trap's mobile site. You’ll even be able to track how many sales are generated in this growing channel.

After a couple weeks of working behind the curtain, we’ll ask you to browse the demo-site on a couple of devices to make sure formatting and content are correct. You should also purchase a few tickets, just to make sure everyone in your organization is familiar with the mobile sales flow.

Once the site is approved, we’ll make it live. The final step is putting a redirect in place so that customers can easily find your mobile site. We’ll provide you a couple of options, and even code snippets to make is easy on your Web Master.