Morgan Stanley shared a comprehensive report charting the most important online trends and predicting the future of the Internet. In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows a dramatic shift toward mobile web use.
mCommerce continues to grow, more quickly than e-commerce, now consisting of 4% of total retail sales. In addition, social networking has already eclipsed email usage.
Read more >
Showing posts with label mobile websites. Show all posts
Showing posts with label mobile websites. Show all posts
Monday, April 26, 2010
Thursday, March 11, 2010
Mobile App or Browser-Based Site? Report Says The Browser Will Win on Mobile
Read Write Web
Richard MacManus
Mobile search company Taptu has released a detailed report showing that the future of the Mobile Web is likely to be dominated by cross-platform browser-based mobile web sites - rather than apps built specifically for iPhone, Android, or any other platform. Taptu calls the former "the Mobile Touch Web," which it defines as "Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load over cellular networks."
Taptu estimates that there are 326,000 Mobile Touch Web sites worldwide, which they say compares to 148,000 iPhone apps in the App Store and 24,000 apps in the Android market. Taptu expects the browser-based mobile web market to grow much faster than the app market.
What kinds of sites are more likely to be browser-based for mobile phones? According to the report, 19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store. Content in the 'Social' category also has a higher chance of being a browser-based mobile site, rather than an app (12.9% to 1.7%).
Conversely, just 0.8% of mobile sites were gaming, compared to 18% of apps in the App Store. There is a similar discrepency in the 'Entertainment' category.
It seems then that commerce services are taking more advantage of mobile web browsers than gaming and entertainment providers. But why? Taptu says it's because "many [Commerce] products and services do not really fit into Apple's iTunes content-oriented billing system." Meanwhile, gaming and entertainment content is better delivered as an app, says Taptu, "since apps deliver a much richer, more interactive gaming experience than the casual games available on the Mobile Web."
Taptu says that the increasing sophistication of mobile browsers is one reason why browser-based mobile sites will flourish. In particular, it points to increasing support for HTML 5. See our analysis of Web vs. Native Mobile Apps if you'd like to know more about this.
According to Taptu, "it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Taptu also points to increasing usage of open standard APIs, enabling Mobile Web developers to access "deeper device functions such as geolocation."
Taptu does concede that gaming content will probably continue to be delivered predominantly as download apps on iPhone and similar devices. However it claims that for "many other types of app, the economics of software development and publishing favours the Web development route."
Taptu predicts that "the Mobile Touch Web will grow vigorously over the next five years, and will approach the quality of user experience of Mobile Touch Apps across all the app categories except for games."
Richard MacManus
Mobile search company Taptu has released a detailed report showing that the future of the Mobile Web is likely to be dominated by cross-platform browser-based mobile web sites - rather than apps built specifically for iPhone, Android, or any other platform. Taptu calls the former "the Mobile Touch Web," which it defines as "Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load over cellular networks."
Taptu estimates that there are 326,000 Mobile Touch Web sites worldwide, which they say compares to 148,000 iPhone apps in the App Store and 24,000 apps in the Android market. Taptu expects the browser-based mobile web market to grow much faster than the app market.
What kinds of sites are more likely to be browser-based for mobile phones? According to the report, 19% of the mobile sites measured were Shopping & Services sites; compared to 3.6% in the same category in the App Store. Content in the 'Social' category also has a higher chance of being a browser-based mobile site, rather than an app (12.9% to 1.7%).
Conversely, just 0.8% of mobile sites were gaming, compared to 18% of apps in the App Store. There is a similar discrepency in the 'Entertainment' category.
It seems then that commerce services are taking more advantage of mobile web browsers than gaming and entertainment providers. But why? Taptu says it's because "many [Commerce] products and services do not really fit into Apple's iTunes content-oriented billing system." Meanwhile, gaming and entertainment content is better delivered as an app, says Taptu, "since apps deliver a much richer, more interactive gaming experience than the casual games available on the Mobile Web."
Taptu says that the increasing sophistication of mobile browsers is one reason why browser-based mobile sites will flourish. In particular, it points to increasing support for HTML 5. See our analysis of Web vs. Native Mobile Apps if you'd like to know more about this.
According to Taptu, "it's getting easier and easier to create rich touch screen user experiences with the browser without having to create platform-specific apps." Taptu also points to increasing usage of open standard APIs, enabling Mobile Web developers to access "deeper device functions such as geolocation."
Taptu does concede that gaming content will probably continue to be delivered predominantly as download apps on iPhone and similar devices. However it claims that for "many other types of app, the economics of software development and publishing favours the Web development route."
Taptu predicts that "the Mobile Touch Web will grow vigorously over the next five years, and will approach the quality of user experience of Mobile Touch Apps across all the app categories except for games."
Thursday, January 14, 2010
Growth of Mobile Web Usage
As mobile web adoption continues to surge, companies worldwide are realizing the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the website as the hub of your interaction with customers’ mobile phones.
Tickets.com offers end-to-end mobile ticket purchase and mobile ticket delivery solutions:
ProVenueMobile™
Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about ProVenueMobile ticketing >
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tickets@Phone®
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone tickets are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner. Tickets@Phone is an innovative ticket delivery method that expands your options of how your customers receive their tickets. With Tickets@Phone, your customers’ tickets are delivered to their mobile phones.
Learn more about Tickets@Phone mobile ticket delivery >
Tickets.com offers end-to-end mobile ticket purchase and mobile ticket delivery solutions:
ProVenueMobile™
Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about ProVenueMobile ticketing >
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tickets@Phone®
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone tickets are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner. Tickets@Phone is an innovative ticket delivery method that expands your options of how your customers receive their tickets. With Tickets@Phone, your customers’ tickets are delivered to their mobile phones.
Learn more about Tickets@Phone mobile ticket delivery >
Tuesday, November 3, 2009
Tickets.com partner Usablenet makes inroads into the mobile ticketing arena
TicketNews
Kelly McWilliams
Usablenet's mobile platform, a tool long familiar to travelers and commuters, is beginning to make its mark in the mobile ticketing world.
Launched in 2000, Usablenet sought to translate web material into a mobile-friendly product for consumers. The company, with offices in both New York City and Udine, Italy, worked first with Amtrak to offer passengers cutting edge web-to-mobile service. Initially, it remained in the service of the traveling population, soon starting accounts with air travel providers such as Jet Blue and hotel chains such as Hilton Hotels. Next was a foray into the world of commuters, translating the Web sites of transit companies into mobile for their daily riders.
Most recently the company has been working with retailers such as CVS, Staples, Victoria’s Secret and American Eagle, and in the past year, it has added two major ticketers, Telecharge and Tickets.com, to its list of clients.
As Jason Taylor, Usablenet’s VP of Mobile Products, explained: “What Usablenet mobile allows our clients to do is to…identify anything on their Web site that they want to offer to their mobile users. Usablenet then goes about extending that and becoming the client’s mobile partner.” Much of the company’s technology has come from its earlier efforts to provide web-to-mobile service for the disabled, which the company now markets as a separate package entitled Usablenet Assistive.
Taylor highlighted four qualities of Usablenet’s platform that defines it as unique in today’s mobile and ticketing markets. “First, it requires no IT development or backend coding, so all [the client has] to have is a website. Second, it supports all mobile phones worldwide, as long as a phone is web-enabled. Third, we have a very fast delivery mechanism of 6-8 weeks. And fourth, there is no functionality (of a website) that we can’t make mobile.”
Discussing the relatively new relationship that Usablenet enjoys with Tickets.com and Telecharge, Taylor said, “The general idea is that, especially with Tickets.com, [we are] a vehicle for two specific things. One is last minute tickets, to take advantage of deals when you are not near a computer. Also, if you are on the road or visiting a town, you can buy tickets for that town. Moments when you’re not near your computer make mobile a powerful solution.”
When asked about the transferability of tickets from Tickets.com and Telecharge through Usablenet mobile services, Taylor noted that Usablenet provides the technology only and has no control over the nature of services offered by the web client: “The way that our platform works is it extends the business features of our clients. Whatever those sites offer in terms of benefits or transfer options, then those are available to the mobile customer.”
Derek Palmer, Chief Commercial Officer for Tickets.com, notes that Usablenet has been providing web-to-mobile services for the company since November of 2008, and that Tickets.com has been pleased with the relationship.
“What they offer is not just a generic flow but also a customized look and feel, the same look and feel as the website. It’s a real advantage from a branding perspective. [It leaves the] consumer feeling comfortable that they are dealing with the organization’s site,” Palmer said.
As for transferability of tickets, that is still a work in progress. “Nobody’s doing that currently,” Palmer added, “though there’s nothing from a technology standpoint that would prevent someone from doing that, as long as there was an integration with a reseller and the primary ticketing provider. We have an integration with StubHub [in their relationship with] Major League Baseball, but we have not gone down the path of doing mobile with them.”
After starting discussions with Usablenet a year and a half ago, Telecharge came on board this past summer. Jennifer Tattenbaum, Interactive Services Director for Telecharge, has also seen the benefits of going mobile.
“I had been focused on [use of] the mobile site for customer service, to check the address of your venue, to get info about an event. I thought that people would be hesitant to input their credit card number into a mobile device, so I didn’t picture it as something that would generate ticket sales. A lot has changed in a year and a half, and it’s turned into a sales channel.” As for transferability, mobile tickets from Telecharge are bound by the same restrictions as those purchased on the Telecharge Web site, and so are non-transferable. Tattenbaum declined to comment on the reasons why Telecharge does not offer a transferable product at this time.
Kelly McWilliams
Usablenet's mobile platform, a tool long familiar to travelers and commuters, is beginning to make its mark in the mobile ticketing world.
Launched in 2000, Usablenet sought to translate web material into a mobile-friendly product for consumers. The company, with offices in both New York City and Udine, Italy, worked first with Amtrak to offer passengers cutting edge web-to-mobile service. Initially, it remained in the service of the traveling population, soon starting accounts with air travel providers such as Jet Blue and hotel chains such as Hilton Hotels. Next was a foray into the world of commuters, translating the Web sites of transit companies into mobile for their daily riders.
Most recently the company has been working with retailers such as CVS, Staples, Victoria’s Secret and American Eagle, and in the past year, it has added two major ticketers, Telecharge and Tickets.com, to its list of clients.
As Jason Taylor, Usablenet’s VP of Mobile Products, explained: “What Usablenet mobile allows our clients to do is to…identify anything on their Web site that they want to offer to their mobile users. Usablenet then goes about extending that and becoming the client’s mobile partner.” Much of the company’s technology has come from its earlier efforts to provide web-to-mobile service for the disabled, which the company now markets as a separate package entitled Usablenet Assistive.
Taylor highlighted four qualities of Usablenet’s platform that defines it as unique in today’s mobile and ticketing markets. “First, it requires no IT development or backend coding, so all [the client has] to have is a website. Second, it supports all mobile phones worldwide, as long as a phone is web-enabled. Third, we have a very fast delivery mechanism of 6-8 weeks. And fourth, there is no functionality (of a website) that we can’t make mobile.”
Discussing the relatively new relationship that Usablenet enjoys with Tickets.com and Telecharge, Taylor said, “The general idea is that, especially with Tickets.com, [we are] a vehicle for two specific things. One is last minute tickets, to take advantage of deals when you are not near a computer. Also, if you are on the road or visiting a town, you can buy tickets for that town. Moments when you’re not near your computer make mobile a powerful solution.”
When asked about the transferability of tickets from Tickets.com and Telecharge through Usablenet mobile services, Taylor noted that Usablenet provides the technology only and has no control over the nature of services offered by the web client: “The way that our platform works is it extends the business features of our clients. Whatever those sites offer in terms of benefits or transfer options, then those are available to the mobile customer.”
Derek Palmer, Chief Commercial Officer for Tickets.com, notes that Usablenet has been providing web-to-mobile services for the company since November of 2008, and that Tickets.com has been pleased with the relationship.
“What they offer is not just a generic flow but also a customized look and feel, the same look and feel as the website. It’s a real advantage from a branding perspective. [It leaves the] consumer feeling comfortable that they are dealing with the organization’s site,” Palmer said.
As for transferability of tickets, that is still a work in progress. “Nobody’s doing that currently,” Palmer added, “though there’s nothing from a technology standpoint that would prevent someone from doing that, as long as there was an integration with a reseller and the primary ticketing provider. We have an integration with StubHub [in their relationship with] Major League Baseball, but we have not gone down the path of doing mobile with them.”
After starting discussions with Usablenet a year and a half ago, Telecharge came on board this past summer. Jennifer Tattenbaum, Interactive Services Director for Telecharge, has also seen the benefits of going mobile.
“I had been focused on [use of] the mobile site for customer service, to check the address of your venue, to get info about an event. I thought that people would be hesitant to input their credit card number into a mobile device, so I didn’t picture it as something that would generate ticket sales. A lot has changed in a year and a half, and it’s turned into a sales channel.” As for transferability, mobile tickets from Telecharge are bound by the same restrictions as those purchased on the Telecharge Web site, and so are non-transferable. Tattenbaum declined to comment on the reasons why Telecharge does not offer a transferable product at this time.
Tuesday, September 15, 2009
Now's The Time to Go Mobile with Tickets.com
As mobile web adoption continues to surge, companies worldwide realize the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the web site as the hub of your interaction with customers’ mobile phones.
Learn more about Tickets.com's mobile ticketing solutions >
Learn more about Tickets.com's mobile ticketing solutions >
Friday, August 28, 2009
Usage of Mobile Devices Still Growing Briskly
Mediaweek
According to a July Forrester Research study, usage of mobile devices continues to grow. 15% of participants answered that that they now use their cell phones to access the Internet, a 4% increase from the previous year. A demographic focus showed that 18-29 year olds depend on their smartphones for features far beyond "entry level" activities (text messages, e-mail, IM). Compared to an older market, the younger group is much more likely to surf the mobile Internet, accessing social networks or playing music.
Read more >
According to a July Forrester Research study, usage of mobile devices continues to grow. 15% of participants answered that that they now use their cell phones to access the Internet, a 4% increase from the previous year. A demographic focus showed that 18-29 year olds depend on their smartphones for features far beyond "entry level" activities (text messages, e-mail, IM). Compared to an older market, the younger group is much more likely to surf the mobile Internet, accessing social networks or playing music.
Read more >
Friday, August 21, 2009
Americans Flocking To Internet With Wireless Devices
Pew Research Center's Internet & American Life Project finds a 73% increase in Americans accessing the Web via their handheld devices since late 2007.
W. David Gardner
InformationWeek
The Pew report author attributes the escalation to Americans' desire to connect with others, satisfy information inquiries, and share content with friends -- wherever, whenever. A demographic study reveals that African Americans are 70% more likely than Caucasians to access the mobile Web on an average day.
Read more >
W. David Gardner
InformationWeek
The Pew report author attributes the escalation to Americans' desire to connect with others, satisfy information inquiries, and share content with friends -- wherever, whenever. A demographic study reveals that African Americans are 70% more likely than Caucasians to access the mobile Web on an average day.
Read more >
Monday, August 17, 2009
Tickets.com Mobile Ticketing Solutions
Tickets.com Mobile Ticketing Solutions:
As mobile web adoption continues to surge, companies worldwide realize the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the web site as the hub of your interaction with customers’ mobile phones.
ProVenueMobile™
Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about selling mobile tickets >
Tickets@Phone®
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner.
Learn more about mobile phone tickets >
As mobile web adoption continues to surge, companies worldwide realize the importance of providing customers a successful experience when going to their sites from mobile phones – even if the mobile experience is limited or done in phases. The mobile site is now analogous to the web site as the hub of your interaction with customers’ mobile phones.
ProVenueMobile™
Expand your reach by making tickets available for purchase through mobile devices. Now you can offer customers the ability to complete a ticket transaction from a mobile phone. Customers are no longer limited by time or place. Mobilizing your website – including event listings, venue information, and purchase process – offers your customers the ultimate convenience: the ability to buy your tickets anytime, anywhere!
Learn more about selling mobile tickets >
Tickets@Phone®
Send paperless, barcoded tickets directly to your customers’ mobile phones. Tickets@Phone are redeemed at your venue directly from their mobile phone display through the use of a barcode scanner.
Learn more about mobile phone tickets >
Friday, July 24, 2009
Local Searchers Go Mobile
Jack Loechner
MediaPost
comScore, Inc. reports that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009. The mobile browser is the leading access method, with 20.7 million users seeking local information in March 2009, up 34% versus year ago.
The strongest growth in the category is coming from downloaded applications, followed by SMS at 72%. However, developers, carriers and device OEMs remain the least popular access mode for mobile access of local information. A marginally more often used channel for obtaining local information is SMS, with an impressive 72% growth rate. Overwhelmingly, though, the preferred mode to access local content remains the mobile browser.
Serge Matta, comScore senior vice president, says "...it would not be surprising within the next six months to see the number of people using downloadable applications surpass SMS for the accessing of local information via mobile devices... "
Among the various local content categories, the number of people accessing online directories has seen the greatest increase during the past year, followed by restaurants, maps, and movies.
Across the board, local search-focused Internet brands have been developing mobile content at a feverish pace. AT&T Interactive has made a significant effort to expand its YELLOWPAGES.COM online experience across several mobile platforms.
Local search brands seeking to capitalize on the trend are looking to mobile to extend consumer reach and attract incremental ad dollars. Joining YELLOWPAGES.COM within the past six months, Idearc's Superpages, R.H. Donnelley's DexKnows and Yellowbook's Yellowbook.com have all released iPhone applications.
Deborah Eldred, Director, Mobile and Personalization for R.H. Donnelley concludes that "The mobile medium is an ideal fit for local directories... we have seen a significant increase in queries specific to visiting a local establishment, as people are looking for information about where to eat and what to do when they are out and about... they look to a trusted brand to provide the confidence that consumers need... "
MediaPost
comScore, Inc. reports that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009. The mobile browser is the leading access method, with 20.7 million users seeking local information in March 2009, up 34% versus year ago.
The strongest growth in the category is coming from downloaded applications, followed by SMS at 72%. However, developers, carriers and device OEMs remain the least popular access mode for mobile access of local information. A marginally more often used channel for obtaining local information is SMS, with an impressive 72% growth rate. Overwhelmingly, though, the preferred mode to access local content remains the mobile browser.
Serge Matta, comScore senior vice president, says "...it would not be surprising within the next six months to see the number of people using downloadable applications surpass SMS for the accessing of local information via mobile devices... "
Among the various local content categories, the number of people accessing online directories has seen the greatest increase during the past year, followed by restaurants, maps, and movies.
Across the board, local search-focused Internet brands have been developing mobile content at a feverish pace. AT&T Interactive has made a significant effort to expand its YELLOWPAGES.COM online experience across several mobile platforms.
Local search brands seeking to capitalize on the trend are looking to mobile to extend consumer reach and attract incremental ad dollars. Joining YELLOWPAGES.COM within the past six months, Idearc's Superpages, R.H. Donnelley's DexKnows and Yellowbook's Yellowbook.com have all released iPhone applications.
Deborah Eldred, Director, Mobile and Personalization for R.H. Donnelley concludes that "The mobile medium is an ideal fit for local directories... we have seen a significant increase in queries specific to visiting a local establishment, as people are looking for information about where to eat and what to do when they are out and about... they look to a trusted brand to provide the confidence that consumers need... "
Friday, July 3, 2009
M-commerce is catching on: 5% of the top 500 e-retailers offer mobile sites
Internet Retailer
Mobile commerce, what some retailers call the fourth sales channel, is catching on. Today, 5% of the largest e-retailers offer m-commerce sites or iPhone-optimized m-commerce sites, according to new research from e-commerce and m-commerce consulting firm Acquity Group LLC.
“Within five years that figure will approach 50%,” predicts Adam Boysen, project manager at Acquity Group. “The trends all are pointing in that direction—people are increasingly on the move, smartphone sales are soaring, awareness of mobile web browsing is growing greatly. We’re primed for big growth in mobile retailing.”
Learn about ProVenueMobile from Tickets.com >
Read more >
Mobile commerce, what some retailers call the fourth sales channel, is catching on. Today, 5% of the largest e-retailers offer m-commerce sites or iPhone-optimized m-commerce sites, according to new research from e-commerce and m-commerce consulting firm Acquity Group LLC.
“Within five years that figure will approach 50%,” predicts Adam Boysen, project manager at Acquity Group. “The trends all are pointing in that direction—people are increasingly on the move, smartphone sales are soaring, awareness of mobile web browsing is growing greatly. We’re primed for big growth in mobile retailing.”
Learn about ProVenueMobile from Tickets.com >
Read more >
Monday, May 4, 2009
Mobile Web 2009 = Desktop Web 1998
User testing organized by Jakob Nielsen, a leading web usability expert, shows significant issues for mobile phone users accessing regular websites on their mobile phones. Key issues with accessing regular websites from mobile devices today include download time, scrolling, bloated webpages and more.
To ensure the best end-user experience, Jakob Nielsen says you need a mobile site and it needs to be optimized for the specific capabilities of each handset. Read more >
Tickets.com's ProVenueMobile product extends your private label to be available on mobile phones including the purchase flow.
Learn more about ProVenueMobile >
To ensure the best end-user experience, Jakob Nielsen says you need a mobile site and it needs to be optimized for the specific capabilities of each handset. Read more >
Tickets.com's ProVenueMobile product extends your private label to be available on mobile phones including the purchase flow.
Learn more about ProVenueMobile >
Monday, April 6, 2009
Mobile Web Addiction Rising, Researchers Say
by John Paczkowski
All Things Digital
Just as the mobile Web and the wired Web are converging, so too are their audiences, which are destined to reach parity in size–and sooner, rather than later. According to the latest metrics from comScore, day-to-day mobile Internet usage in the states doubled over the last year. In January 2008, 10.8 million people visited the mobile Web at least once a day. Now there are some 22.4 million. Most do so looking for news or other basic information, though many are looking for interaction as well. Social networking, for example, saw a massive spike in usage, its audience growing 427 percent year over year.
“Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives,” said comScore’s Mark Donovan. “This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information. Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace,” observed Donovan. “We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered for the iPhone, and by text-based searches.”
Obviously, the mobile browsing experience hasn’t yet matched its wired counterpart in quality. But clearly it’s getting there. And right now, it’s at the “decent enough” stage to woo the audience that will drive its further and more rapid improvement.
All Things Digital
Just as the mobile Web and the wired Web are converging, so too are their audiences, which are destined to reach parity in size–and sooner, rather than later. According to the latest metrics from comScore, day-to-day mobile Internet usage in the states doubled over the last year. In January 2008, 10.8 million people visited the mobile Web at least once a day. Now there are some 22.4 million. Most do so looking for news or other basic information, though many are looking for interaction as well. Social networking, for example, saw a massive spike in usage, its audience growing 427 percent year over year.
“Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives,” said comScore’s Mark Donovan. “This underscores the growing importance of the mobile medium as consumers become more reliant on their mobile devices to access time-sensitive and utilitarian information. Social networking and blogging have emerged as very popular daily uses of the mobile Web and these activities are growing at a torrid pace,” observed Donovan. “We also note that much of the growth in news and information usage is driven by the increased popularity of downloaded applications, such as those offered for the iPhone, and by text-based searches.”
Obviously, the mobile browsing experience hasn’t yet matched its wired counterpart in quality. But clearly it’s getting there. And right now, it’s at the “decent enough” stage to woo the audience that will drive its further and more rapid improvement.
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