Tickets.com and Florida Marlins Execute Long-Term Ticketing Agreement

The Agreement Includes the Advanced ProVenue® Platform, ProVenueMobile, Tickets@Phone and Uptix Stored Value Technologies.

Tickets.com adds National League Major League Baseball team the Florida Marlins® to its client line-up with a long-term ticketing agreement anchored on ProVenue®, the industry’s most advanced ticketing platform. Among other technologies, the portfolio of features and services to be delivered to the Marlins includes ProVenueMobile, Tickets@Phone and Uptix stored value ticketing.

“When reviewing our options in choosing a ticketing partner, we saw that Tickets.com was by far the best technological fit,” says David Samson, Florida Marlins team president. “I know that our fans, as well as our organization, will benefit from the breakthrough technologies that Tickets.com is offering—and continuing to develop.”

The Florida Marlins’ adoption of the web-based ProVenue platform coincides with the kick-off of the team’s 2012 season in their new stadium. The 2012 season ticket-holder deposits are already being processed through the ProVenue system. The platform’s flexible open architecture allows for additional features, applications, and data management programs offered by Tickets.com or other third parties to be seamlessly integrated at any time.

“We’re confident that the ProVenue ticketing platform will meet all the consumer-facing and internal needs of the Florida Marlins organization,” says John Walker, president and CEO, Tickets.com. “The club shares our enthusiasm for technological innovation, so it is exciting to be their technology partner as they take up residence at the Marlins Ballpark.”

The Marlins will be extending their reach of ProVenue with the simultaneous deployment of ProVenueMobile, giving fans the capability to purchase their tickets with their mobile device. To give fans a 360 degree mobile – and green – ticket-buying experience, the Marlins are also incorporating Tickets.com’s Tickets@Phone feature, which allows purchasers to digitally receive their tickets, through the use of unique bar codes, directly on their mobile device.

The Marlins are also implementing a stored-value ticketing program using the versatile Uptix technology developed by Givex USA Corporation and offered through Tickets.com. The Uptix service—which can be customized and individually branded for each client—allows concessions and merchandise credits to be pre-loaded onto a ticket through the barcode. The value of credits is included into the ticket purchase price. The added value is scannable by vendors throughout the ballpark for the duration of the game.

The Uptix service can also be programmed to electronically award bonus dollars to ticket-holders at interactive, in-game promotions, enhancing the overall fan experience—another example of the industry-leading technology from Tickets.com that reeled in the Marlins.