Minnesota Twins Choose Digonex to Provide Dynamic Pricing for Tickets

Partnership includes integration with Tickets.com and Major League Baseball Advanced Media

Leading dynamic pricing provider, Digonex Technologies, Inc., announced that the Minnesota Twins will be utilizing their dynamic pricing services via a partnership with Tickets.com and Major League Baseball Advanced Media (MLBAM) to price single games tickets in select sections this season. The Twins will utilize the Digonex Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system for event ticketing that scientifically changes prices based upon econometric and behavioral principles.

The SEATS integration with Tickets.com and MLBAM allows MLB teams, as well as other Tickets.com clients, to quickly analyze pertinent information and adjust ticket prices. With SEATS, the Twins now have a demand-based pricing system in place enabling them to deliver the same great fan experience at just the right price.

“We are confident that SEATS will help us identify the best price for our tickets allowing us to give Twins fans the best value for their dollar at Target Field,” said Steve Smith, VP of Ticket Sales and Service for the Twins. “Fielding a solid team and pricing appropriately are key components to ensuring that our fans get the most out of every ticket.”

“Digonex is excited to team up with Tickets.com and MLBAM to provide the extensive capabilities of SEATS to the Twins and other MLB teams,” said Jan Eglen, Ph.D., CEO of Digonex Technologies. “Our patented dynamic pricing services are proven to increase revenues for our clients in excess of 20%. Along with our expanding analytic offerings, Tickets.com can now offer their clients our patented and proven SEATS service as a method for delivering the best value to their fans.”

The integration of SEATS, along with the advanced features of Tickets.com’s ProVenue platform, will allow the Twins to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates.

“We are happy to work with Digonex to provide our clients with true fan-driven dynamic pricing capability,” said John Rizzi, SVP of Product Management and Strategy for Tickets.com. “The SEATS platform has provided us with another time-saving, technologically advanced solution for our clients.”

Tickets.com Signs Ticketing Agreement With Erie County Convention Center Authority

We are pleased to announce the addition of the multi-venue Erie County Convention Center Authority (ECCCA) to our client list. The new partnership centers on ProVenue, which by now most of you know is Tickets.com’s advanced, web-based ticketing platform.

“We needed a proven platform that would support our regional infrastructure and help us grow,” said Casey Wells, Executive Director, ECCCA. “Ultimately, we want to have complete control of our customer’s experience and that starts with a solid ticketing platform. Tickets.com understands our vision and we are excited to partner with them.”

The ECCCA’s Tullio Arena, Warner Theater, Bayfront Convention Center and Jerry Uht BallPark will transition to the ProVenue platform later this spring. Both the Tullio Arena and Warner Theatre will enjoy extensive renovations in the next two years, significantly improving the homes of the Erie Otters (OHL), Erie Bayhawks (NBDL), Erie Storm (SIFL) and the Erie Broadway Series.

The ECCCA’s selection of ProVenue adds to our strong portfolio of regional ticketing companies; including MyTicketOffice.com, SelectASeat.com, TicketStarOnline.com, ICtickets.com, ProTixOnline.com and Mercer Ticket Sales.

All of us at Tickets.com are looking forward to a long and successful partnership.

RAVE "Real Advice for Venue & Event" marketing best practices program launches

You’ve probably heard the quote from Einstein “The definition of insanity is doing the same thing over and over again, and expecting different results.” We love this quote as it makes you think about what you are doing, and more importantly, what you can do differently to improve results.

At Tickets.com, we’d like to provide marketing best practices by launching our RAVE "Real Advice for Venue and Event" marketers program.

We know marketing people are always incredibly busy . . .so we will be providing a monthly e-newsletter, seminars and white papers. I hope the quick reads and RAVE materials we provide help us do things differently . . . keep people engaged and improve results!

Here’s our first edition of the RAVE e-newsletter http://www.tickets.com/em/rave_0311_newsletter.html