Mobile Marketing - A New Dynasty

Another powerful article on mobile marketing and the opportunities it presents.

Have a read.

Over the past 10 years, multiple marketing channels have emerged – email, Internet and Social Media marketing have each ascended to the throne of marketing leadership at one point. While these avenues certainly are not declining in value, the world is changing. A new force is coming and it’s stronger and shows more potential than its predecessors. This force is mobile marketing. Here’s why:

Unlike television, Internet, email, social media and other sources of mass media, mobile phones are everywhere. Research from the International Telecommunications Union (ITU) found that mobile has been the most rapidly adopted technology in history. Today, it is the most popular and widespread personal technology on the planet, with an estimated 4.6 billion subscriptions globally by the end of 2009.

Morgan Stanley predicts mobile will be bigger than desktop Internet in five years and mobile data traffic will increase by 39 times by 2014. Mongoose Metrics states in "Mobile Marketing for Business" that if marketers "… don’t start understanding and implementing mobile marketing now – ahead of the curve – you might lose out on the biggest opportunity since the invention of online marketing." Mobile marketing provides a new dynamic for marketers to use in their campaigns, and we here at Aprimo believe that mobile marketing will be a growing, driving force in the world of marketing, with the potential to become the king of communication.

"With so many consumers with mobile devices, there are many new opportunities to provide relevant and timely messages to improve a company’s wallet share." said Wes Moore, Vice President of B2C Solutions for Aprimo. "Now, imagine you are a retail store. Instead of send consumers random email alerts about special offers, you can send consumers the requested targeted and relevant messages when they are near or inside one of your locations. Now that is personalized marketing."