Mobile Tickets Please!

Juniper Research recently released a new research report on mobile ticketing in which they interviewed Derek Palmer, chief commercial officer of Tickets.com. There are very positive signs for the development and growth in mobile ticketing markets.

Venues that use mobile ticketing are seeing the advantages that mobile phones have over other ticketing options, namely paper-based tickets. The drivers and benefits of using a mobile phone for ticket delivery including enhanced security, cost reduction, improved environmental footprint by reducing paper, the ability to purchase and deliver 'last minute' tickets and perhaps the most important driver, the ability to link the ticket with other mobile value-added services.

Juniper Research forecasts that there will be substantial growth in the total number of mobile ticketing transactions per year in the five-year period from 2007 through 2011, with a figure of over 2.6 billion transactions by the close of 2011. This represents significant potential for venues that are generating revenue on a per transaction basis.

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