Royal Oak Music Theatre is the first venue outside the sports world to offer ticket delivery to mobile phones. The theater heavily promotes Tickets@Phone on its web site, in the lobby, and through email. Patrons who choose Tickets@Phone receive tickets on their mobile phones via Multimedia Message Service (MMS). The digital ticket includes standard ticket information and a unique barcode that is scanned from the mobile phone display at the theater’s VIP entrance. This enables quick entry into the venue, and eliminates the patrons’ need to carry paper tickets or wait in a long will call line on the day of the show.
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Friday, February 1, 2008
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