Case Study – High Demand Ticket Sales
Chicago Cubs
Every February, when the Cubs commence ticket sales for the coming season, fans clamor for the opportunity to watch their Cubbies at one of 81 regular season home games. And inevitably, demand for tickets far exceeds supply. During the past three seasons, with virtual waiting room in use during peak sales periods, the Tickets.com system handled up to 321 transactions per minute during the 2005 peak, up to 461 transactions per minute in 2006, and 478 transactions per minute in 2007 - nearly a 50 percent increase between the first and third years.
Tickets.com provides the Cubs with a full suite of ticketing services. Through its products and services, Tickets.com enables ticket sales on the Cubs branded website, at the Cubs’ box office, at two toll-free phone numbers for in-state and out-of-state callers, and at Chicagoland Tickets.com outlets. Regardless of the sales channel, consumers have access to the same ticket inventory.
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Friday, February 29, 2008
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