Mediaweek
According to a July Forrester Research study, usage of mobile devices continues to grow. 15% of participants answered that that they now use their cell phones to access the Internet, a 4% increase from the previous year. A demographic focus showed that 18-29 year olds depend on their smartphones for features far beyond "entry level" activities (text messages, e-mail, IM). Compared to an older market, the younger group is much more likely to surf the mobile Internet, accessing social networks or playing music.
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