Tickets.com Selects Yesmail’s Enterprise Platform to Power Cross-Channel Marketing Efforts

Extends market-leading email and social marketing services to Tickets.com’s client Network

Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced a reseller agreement with Tickets.com to resell it’s Enterprise 7 cross-channel marketing platform to Tickets.com clients. The Yesmail branded product line from Infogroup Interactive focuses on industry leading email and social marketing services for the large enterprise market.

Tickets.com provides a market-leading ticketing solution to live entertainment, sports, and arts clients worldwide. Working together with Infogroup Interactive to resell the Yesmail Enterprise 7 platform allows Tickets.com to extend award-winning email marketing, mobile messaging and social marketing services to the rapidly-growing sports and entertainment industry. The agreement also underscores Tickets.com’s focus on the development of strategic partnerships with technology leaders to deliver innovative solutions to support client growth and evolving needs.

“Adding the innovative technology behind the Enterprise 7 platform to our ProVenue® solutions suite was the next step to building out a comprehensive program that meets the needs of marketers in a rapidly changing buyer’s market,” said Sheri Fink, manager, eCommerce and strategic alliances at Tickets.com. “As Tickets.com clients’ retention programs have grown in complexity, they need a trusted multi-channel partner who can provide the expertise and technology to drive ticket sales through email and mobile channels. We are committed to offering our clients robust, and comprehensive solutions that are unmatched in the industry – and Enterprise 7 helps us achieve this goal,” said Fink.

“We are excited about working with Tickets.com to bring a powerful, integrated solution, and easy-to-use technology that allows them to reach their marketing objectives and deliver more value to their clients,” said John Harrison, president of Yesmail from infogroup interactive. “This is a great opportunity for us to extend our industry leading services to the sports and entertainment market which is a major market in the adoption of mobile and social marketing services.”

As part of the agreement, Infogroup Interactive and Tickets.com will work together to jointly sell Enterprise 7 to Tickets.com clients. Tickets.com clients will be able to take advantage of Yesmail’s Enterprise platform to help drive tickets sales based on consumer event preferences.