Hello, Technology Calling

Tulsa Performing Arts Center Newsletter - Dec 2009
Nancy Hermann

Life used to be much simpler, in some ways, before we were all a-Twitter — Facebooking our every move, getting Google alerts galore, texting votes, or timing to the second a strategic buy on eBay. While technology might, on the surface, seem to complicate things, it can make life easier overall, and has certainly revolutionized marketing and customer service.

On the Cutting Edge Then and Now
The Performing Arts Center has been at the forefront of advancing technology for years. Did you know that TulsaPAC.com was among the first 20 performing arts center websites in the country? And when some people suggested that no one would divulge their credit card number to purchase via computer, the PAC was using the magic of the “Ticket Wizard” to sell tix in “real-time.” We are still the only performing arts center in the country running a regional ticketing operation (MyTicketOffice.com), launched in 2006.

Print Your Own — Tickets@Home
Two years ago the PAC added Tickets@Home to its ticketing options. You’ll see it listed when you’re buying tickets online. For an additional $2 per order charge, you can opt to have a link that contains a printout with a barcode e-mailed to your computer. Our ushers scan this printout in the same way they scan traditional tickets.

Website Wherever — TulsaPAC.mobi
Last year we became one of the first performing arts centers to have what is known as .mobi. This means that we have formatted our website so when it is viewed on a cell phone, the information we provide fits the phone’s space parameters. Recently, our ticketing partner, Tickets.com, has given our .mobi visitors the ability to buy tickets on that site. With this enhancement, the PAC will once again be ticketing technology pioneers.

Your Phone is Your Ticket — Tickets@Phone
We hope you’ll try purchasing tickets through your cell phone, especially now that we have Tickets@Phone. If you choose this option during the final phase of buying an online ticket, you will receive a text message that contains ticket information. When the text message is scanned by one of our ushers, a printer on the usher’s belt then creates your ticket. This option also costs $2 per order.

What’s Next? — Text!
Coming right up is our ability to send text messages to your cell phone. In the future, we’ll let you know about special deals, insider news and advance ticket on-sale dates —all through your cell phone. If you are not currently receiving our half-price offers and monthly news bulletin through an e-mail broadcast, please sign up on our homepage at TulsaPAC.com. And if you’d like to provide your cell phone number to receive text messages, please share that with us too. We will safeguard your information and we won’t bombard you either.

If you need anything from the PAC, please e-mail us at tulsapac@cityoftulsa.org. We’ll answer you by the next business day. In addition, sign up to follow the PAC on Facebook and Twitter. We’re here to help you enjoy the many events at the Tulsa Performing Arts Center. We want you to have the best possible experience, from obtaining information, to buying a ticket, to your comfort and enjoyment in our theaters. Just make sure to turn off everything but your enthusiasm once you’re inside!

Nancy Hermann is Director of Marketing for the Tulsa Performing Arts Center.