Mobile Marketer
By Giselle Tsirulnik
Mobile technology has finally reached an inflection point where the mobile Internet could be another viable consumer resource for online shopping and purchasing, according to PriceGrabber.com.
According to PriceGrabber.com’s Mobile Shopping Behavior Survey, 58 percent of U.S. online consumers already own a Web-enabled mobile phone. Furthermore, of those consumers that own a Web-enabled mobile phone, one in 10 has bought products or services with their device.
“The mobile phone is yet another lucrative business to consumer channel linking on-the-go consumers and online retailers,” said Sara Rodriguez, market research analyst at PriceGrabber.com
“Using a mobile phone to compare prices while browsing in a store could be the next big trend,” she said. “Fifty-six percent of Apple iPhone owners and 28 percent of smartphone owners are already comparing prices online with their mobile phones.”
An additional 27 percent of iPhone owners and 35 percent of smartphone owners anticipate that they will be comparing prices within two years, according to the study.
In the past year, advancements in network technology and improved platforms have contributed to the widespread consumer adoption of feature-rich Web-enabled mobile phones that provide a more appealing mobile Internet user experience.
As a result, online consumers with Web-enabled phones are slowly adopting the mobile Internet. According to PriceGrabber.com’s Mobile Shopping Behavior Survey, online consumers seem to be closing the mobile Internet usage gap as 48 percent have used mobile GPS and 17 percent have shopped online.
Furthermore, one in 10 online consumers with a Web-enabled mobile phone has purchased online and 16 percent have compared prices from their mobile phones.
Nearly two-thirds of U.S. online consumers own a mobile phone capable of connecting with the Internet.
Online consumers said the lengthy purchase process (38 percent) and challenges they face with completing a purchase transaction (28 percent) are preventing them from buying online from their mobile phone.
As Web-enabled phone adoption continues to grow, with improvements in smartphone hardware and advances in mobile network service, more and more online consumers will interact with and buy from the Web via their device.
Mobile Internet consumer adoption is more widespread in Britain compared to that of the U.S.
More than two-thirds of British online consumers own a mobile phone capable of connecting with the Internet and 64 percent own a 3G compatible Web-enabled mobile phone enabling them to make more secure and substantial purchases with their credit cards from their mobile phones.
“Smartphone purchases amongst online consumers have risen dramatically since 2006,” Ms. Rodriguez said. “The iPhone jump-started mainstream smartphone adoption.”
Learn about Tickets.com's mobile ticketing solutions >
Friday, May 8, 2009
Thursday, May 7, 2009
Tickets.com Client Spotlight: Kentucky Speedway
ARCA RE/MAX SERIES AMPED TO OPEN 2009 KENTUCKY SPEEDWAY SEASON
Twenty-six drivers turn laps during "Drive Smart. Buckle-Up! Kentucky 150" open test
SPARTA, Ky. -- ARCA RE/MAX Series championship leader Parker Kligerman and nine-time series champion Frank Kimmel were among 26 competitors preparing for Kentucky Speedway's May 9 "Drive Smart. Buckle-Up! Kentucky 150" during an open test at the facility today.
Kligerman, 18, of Westport, Conn., is a former Formula TR and USAC Midget Series competitor who converted to stock car racing with Cunningham Motorsports, a long-running ARCA RE/MAX Series team which produced a fourth-place Kentucky Speedway finish in 2007.
The high school senior had originally eyed a future in Formula One competition, but placed those plans on hold to pursue his current stock venture with a development contract from Penske Racing.
"It takes a lot of money to get overseas. With the growing number of opportunities in NASCAR and the chance to race with support from Penske, this made a lot of sense. It's been great to race in this series with veterans like Frank (Kimmel) because I've been able to learn so much," Kligerman said.
The driver signed for eight races to be spread throughout 22-race ARCA RE/MAX Series campaign saw his early-season run extended after he scored two top-five and four top-10 finishes in his first four career series starts. He snared his season-best third place finish at Salem, Ind., April 5 and took sole possession of the top spot in the championship standings with a seventh-place performance at Talladega Superspeedway April 24.
The rookie turned his strongest his test lap at 171.238-mph. While the effort ranked eighth on speed chart, he felt he had ample room for improvement.
"We're really tight and can't figure out why. We're struggling big time off the corner and giving away too much speed. We have a lot to work on," Kligerman said.
Kimmel, a nine-time series champion, will make his eighth attempt at claiming his fifth all-time Kentucky Speedway ARCA RE/MAX Series win in the "Drive Smart. Buckle-Up! Kentucky 150." He will enter his 18th series start in the Bluegrass State third in the series standings and 65 points off the championship lead.
The veteran nailed down his season-best fifth-place finish at Talladega Superspeedway and will ride a strong wave of momentum to a track where he's scored a total of 10 top-five and 12 top-10 finishes.
The Clarksville, Ind., driver is in the second year of owning the team for which he competes and is racing with the benefit of new sponsorship that helped him build a strong fleet of Ford Fusions alongside his crew chief and brother, Bill.
"We might be bringing the fastest car we we've ever had here to next Saturday's race. The problem is we'll be racing the fastest cars the ARCA RE/MAX Series has ever had here," Kimmel said.
Second-place championship driver Justin Lofton also honed his intermediate-track skills during today's test and plans to improve on the 10th-place finish he registered last July during his second career start at the track.
Lofton is driving with annual championship competitor Eddie Sharp Racing and is only five points off the championship pace after earning his first win and third top-three finish of the season at Talladega Superspeedway.
The 25-year-old from Westmorland, Calif., tore off his best lap of today's session at 174.836 mph and is building confidence for the "Drive Smart. Buckle-Up! Kentucky 150."
"I sat down with Eddie Sharp at the beginning of the season and we looked at the cars he was going to provide. I had a couple of favorites. He gave me those and brought on a great team to support me so my confidence is through the roof.
"We've had a phenomenal day today. My first lap, the car really stuck to the track and I was able to hold the throttle about three-quarters of the way down all the way around the track. I'm really looking forward to next week's race," Lofton said.
Tickets for next week's event, new infield camping and special offers for all 2009 Kentucky Speedway races can be reserved online at www.kentuckyspeedway.com, by phone at 888-652-RACE (7223), or by visiting Meijer stores and the speedway ticket offices at 400 Buttermilk Pike, Suite 100, near the Montgomery Inn Restaurant in Ft. Mitchell, Ky., or in the Sparta, Ky., Fan Center located off of Interstate 71 Exit 57 and Ky. Hwy. 35 N. Tickets also can be reserved at Meijer stores and Tickets.com outlets.
Speedway gates will open at 3:00 p.m., country music artist Chuck Wicks will be in concert at 6:00 p.m. and the green flag will fall for the "Drive Smart. Buckle-Up! Kentucky 150" at 8:00 p.m.
Twenty-six drivers turn laps during "Drive Smart. Buckle-Up! Kentucky 150" open test
SPARTA, Ky. -- ARCA RE/MAX Series championship leader Parker Kligerman and nine-time series champion Frank Kimmel were among 26 competitors preparing for Kentucky Speedway's May 9 "Drive Smart. Buckle-Up! Kentucky 150" during an open test at the facility today.
Kligerman, 18, of Westport, Conn., is a former Formula TR and USAC Midget Series competitor who converted to stock car racing with Cunningham Motorsports, a long-running ARCA RE/MAX Series team which produced a fourth-place Kentucky Speedway finish in 2007.
The high school senior had originally eyed a future in Formula One competition, but placed those plans on hold to pursue his current stock venture with a development contract from Penske Racing.
"It takes a lot of money to get overseas. With the growing number of opportunities in NASCAR and the chance to race with support from Penske, this made a lot of sense. It's been great to race in this series with veterans like Frank (Kimmel) because I've been able to learn so much," Kligerman said.
The driver signed for eight races to be spread throughout 22-race ARCA RE/MAX Series campaign saw his early-season run extended after he scored two top-five and four top-10 finishes in his first four career series starts. He snared his season-best third place finish at Salem, Ind., April 5 and took sole possession of the top spot in the championship standings with a seventh-place performance at Talladega Superspeedway April 24.
The rookie turned his strongest his test lap at 171.238-mph. While the effort ranked eighth on speed chart, he felt he had ample room for improvement.
"We're really tight and can't figure out why. We're struggling big time off the corner and giving away too much speed. We have a lot to work on," Kligerman said.
Kimmel, a nine-time series champion, will make his eighth attempt at claiming his fifth all-time Kentucky Speedway ARCA RE/MAX Series win in the "Drive Smart. Buckle-Up! Kentucky 150." He will enter his 18th series start in the Bluegrass State third in the series standings and 65 points off the championship lead.
The veteran nailed down his season-best fifth-place finish at Talladega Superspeedway and will ride a strong wave of momentum to a track where he's scored a total of 10 top-five and 12 top-10 finishes.
The Clarksville, Ind., driver is in the second year of owning the team for which he competes and is racing with the benefit of new sponsorship that helped him build a strong fleet of Ford Fusions alongside his crew chief and brother, Bill.
"We might be bringing the fastest car we we've ever had here to next Saturday's race. The problem is we'll be racing the fastest cars the ARCA RE/MAX Series has ever had here," Kimmel said.
Second-place championship driver Justin Lofton also honed his intermediate-track skills during today's test and plans to improve on the 10th-place finish he registered last July during his second career start at the track.
Lofton is driving with annual championship competitor Eddie Sharp Racing and is only five points off the championship pace after earning his first win and third top-three finish of the season at Talladega Superspeedway.
The 25-year-old from Westmorland, Calif., tore off his best lap of today's session at 174.836 mph and is building confidence for the "Drive Smart. Buckle-Up! Kentucky 150."
"I sat down with Eddie Sharp at the beginning of the season and we looked at the cars he was going to provide. I had a couple of favorites. He gave me those and brought on a great team to support me so my confidence is through the roof.
"We've had a phenomenal day today. My first lap, the car really stuck to the track and I was able to hold the throttle about three-quarters of the way down all the way around the track. I'm really looking forward to next week's race," Lofton said.
Tickets for next week's event, new infield camping and special offers for all 2009 Kentucky Speedway races can be reserved online at www.kentuckyspeedway.com, by phone at 888-652-RACE (7223), or by visiting Meijer stores and the speedway ticket offices at 400 Buttermilk Pike, Suite 100, near the Montgomery Inn Restaurant in Ft. Mitchell, Ky., or in the Sparta, Ky., Fan Center located off of Interstate 71 Exit 57 and Ky. Hwy. 35 N. Tickets also can be reserved at Meijer stores and Tickets.com outlets.
Speedway gates will open at 3:00 p.m., country music artist Chuck Wicks will be in concert at 6:00 p.m. and the green flag will fall for the "Drive Smart. Buckle-Up! Kentucky 150" at 8:00 p.m.
Wednesday, May 6, 2009
Tickets.com Client Spotlight: Anne Arundel County Fairgrounds
Child's Play: Cole Bros. Circus coming to fairgrounds
The Optimist Club of Annapolis will host The Cole Brothers Circus of the Stars at 4:30 and 7:30 p.m. May 6 and May 7 at the Anne Arundel County Fairgrounds, 1450 Generals Highway in Crownsville.
Tickets for this 125th anniversary edition of the circus cost $17 for adults and $12 for children ages 2 to 12 years. Reserved seats cost $3 more and VIP seats cost an additional $5. For tickets and information, call 888-332-5200 or visit www.gotothecircus.com or www.tickets.com.
The Optimist Club of Annapolis will host The Cole Brothers Circus of the Stars at 4:30 and 7:30 p.m. May 6 and May 7 at the Anne Arundel County Fairgrounds, 1450 Generals Highway in Crownsville.
Tickets for this 125th anniversary edition of the circus cost $17 for adults and $12 for children ages 2 to 12 years. Reserved seats cost $3 more and VIP seats cost an additional $5. For tickets and information, call 888-332-5200 or visit www.gotothecircus.com or www.tickets.com.
Tuesday, May 5, 2009
Kid Rock set to offer 2nd show at Comerica Park
By BRIAN McCOLLUM
Free Press Pop Music Writer
Detroit will get a double dose of Kid Rock this summer.
The homegrown rocker is rolling out a second show at Comerica Park, this one on July 18 with openers Alice in Chains and Cypress Hill.
The announcement follows last month’s half-hour sellout of tickets to his July 17 Comerica Park date, his first-ever local stadium concert.
Tickets for the July 18 concert are $69.50, $46.50 and $30, and will go on sale at 10 a.m. May 9 via Tickets.com (not Ticketmaster) and at the Comerica Park box office. A phone-charge option is also available: 866-668-4437.
As with the first show, Rock will offer a six-ticket package of upper deck seats for $99.
Embracing his role as Detroit’s chief party host, Rock is expanding the festivities to include street activities outside Comerica Park both days, with chili cook-offs, auto exhibitions and a local-band stage.
Fans have been clamoring for a second Kid Rock show since tickets for the first time sold out in 27 minutes. At the Web site of rock station WRIF-FM, more than 500 fans signed a petition this week asking for another Kid Rock concert.
Free Press Pop Music Writer
Detroit will get a double dose of Kid Rock this summer.
The homegrown rocker is rolling out a second show at Comerica Park, this one on July 18 with openers Alice in Chains and Cypress Hill.
The announcement follows last month’s half-hour sellout of tickets to his July 17 Comerica Park date, his first-ever local stadium concert.
Tickets for the July 18 concert are $69.50, $46.50 and $30, and will go on sale at 10 a.m. May 9 via Tickets.com (not Ticketmaster) and at the Comerica Park box office. A phone-charge option is also available: 866-668-4437.
As with the first show, Rock will offer a six-ticket package of upper deck seats for $99.
Embracing his role as Detroit’s chief party host, Rock is expanding the festivities to include street activities outside Comerica Park both days, with chili cook-offs, auto exhibitions and a local-band stage.
Fans have been clamoring for a second Kid Rock show since tickets for the first time sold out in 27 minutes. At the Web site of rock station WRIF-FM, more than 500 fans signed a petition this week asking for another Kid Rock concert.
Monday, May 4, 2009
If a ticket could inspire your life, would you buy one?
Ticket sales for the Vancouver 2010 Paralympic Winter Games open this Wednesday, May 6 at www.vancouver2010.com; prices start at $10 for groups
VANCOUVER, May 1 /CNW/ - The best way to share in one of the world's most inspirational sporting events is to see all the action in person at the Vancouver 2010 Paralympic Winter Games. Tickets to the Paralympic Winter Games, which are affordably priced for families and groups, go on sale to Canadian residents this Wednesday, May 6 at 10 am PT at www.vancouver2010.com.
Approximately a quarter of a million tickets to the 64 medal competitions and ceremony events at the Paralympic Winter Games will be available on a first-come, first-served basis at www.vancouver2010.com, in partnership with Tickets.com, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games' (VANOC) official supplier of ticketing services. The Paralympic Winter Games feature five sports including: ice sledge hockey, alpine skiing, cross-country skiing, wheelchair curling and biathlon.
Individual ticket prices to sport events start at $15. Group ticket prices - available for most sport events for groups of 20 or more people - are just $10. More than 70 per cent per cent of all individual tickets are priced at $20 or less. Ticket prices for the spectacular Opening Ceremony at BC Place range from $30 to $175.
"Without question the Paralympic Winter Games are one of the most exceptional values in sports and entertainment," said Caley Denton, VANOC vice-president of ticketing and consumer marketing. "There's something indefinable about attending an event in person with friends and family that goes far beyond the memories of the results of the competition itself," continued Denton. "Spectators will leave having witnessed first-hand the determination and courage of some of the world's finest athletes - and that will stay with people forever."
One of the defining and most emotional moments of the international sporting event will be the Opening Ceremony on March 12, 2010. A cast of thousands, with a particular emphasis on performers with a disability, will delight a live audience and showcase the unique heritage and creativity of British Columbians and Canadians during the two-hour celebration produced by Canada's own Patrick Roberge Productions. The highlight of the night will be the lighting of the Paralympic Cauldron, signalling the official start of the Games.
About the Paralympic ticket purchasing process:
A national print and online advertising campaign for ticket sales to the Vancouver 2010 Paralympic Winter Games will start this weekend. A special Paralympic-themed supplement, featuring stories, athlete bios, in-depth information on ticketing, and the entire sport schedule, will be issued in The Vancouver Sun and The Province newspapers on May 9 and May 10.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
VANCOUVER, May 1 /CNW/ - The best way to share in one of the world's most inspirational sporting events is to see all the action in person at the Vancouver 2010 Paralympic Winter Games. Tickets to the Paralympic Winter Games, which are affordably priced for families and groups, go on sale to Canadian residents this Wednesday, May 6 at 10 am PT at www.vancouver2010.com.
Approximately a quarter of a million tickets to the 64 medal competitions and ceremony events at the Paralympic Winter Games will be available on a first-come, first-served basis at www.vancouver2010.com, in partnership with Tickets.com, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games' (VANOC) official supplier of ticketing services. The Paralympic Winter Games feature five sports including: ice sledge hockey, alpine skiing, cross-country skiing, wheelchair curling and biathlon.
Individual ticket prices to sport events start at $15. Group ticket prices - available for most sport events for groups of 20 or more people - are just $10. More than 70 per cent per cent of all individual tickets are priced at $20 or less. Ticket prices for the spectacular Opening Ceremony at BC Place range from $30 to $175.
"Without question the Paralympic Winter Games are one of the most exceptional values in sports and entertainment," said Caley Denton, VANOC vice-president of ticketing and consumer marketing. "There's something indefinable about attending an event in person with friends and family that goes far beyond the memories of the results of the competition itself," continued Denton. "Spectators will leave having witnessed first-hand the determination and courage of some of the world's finest athletes - and that will stay with people forever."
One of the defining and most emotional moments of the international sporting event will be the Opening Ceremony on March 12, 2010. A cast of thousands, with a particular emphasis on performers with a disability, will delight a live audience and showcase the unique heritage and creativity of British Columbians and Canadians during the two-hour celebration produced by Canada's own Patrick Roberge Productions. The highlight of the night will be the lighting of the Paralympic Cauldron, signalling the official start of the Games.
About the Paralympic ticket purchasing process:
- Tickets will go on sale at www.vancouver2010.com on May 6 at 10 am PT on a first-come, first-served basis.
- In the event the site experiences a high volume of traffic, a 'virtual waiting room' system will be implemented.
- Where applicable, Canadian residents should use their existing Olympic ticketing accounts to log on to purchase tickets.
- In the event a customer has ordered Olympic tickets, their Paralympic and Olympic tickets will be delivered at the same time securely by Purolator Courier in late 2009. The delivery fee paid for the delivery of Olympic tickets will cover the delivery of Paralympic tickets.
- Visa is the exclusive payment card.
- On checkout, customers will have the option to add the following items to their order:
- An exclusive collector-grade pin featuring Paralympic mascot Sumi with his 2010 Winter Games tickets along with a commemorative lanyard and ticket holder pouch to keep tickets secure and easily accessible
- The Official Commemorative Book of the XXI Olympic Winter Games and the X Paralympic Winter Games at a 30% discount
- A donation to support Canadian athletes via the Own The Podium program.
- A full range of information on sport disciplines, events and ticket prices is available at www.vancouver2010.com.
- International residents should contact their respective National Paralympic Committee for information on purchasing tickets.
A national print and online advertising campaign for ticket sales to the Vancouver 2010 Paralympic Winter Games will start this weekend. A special Paralympic-themed supplement, featuring stories, athlete bios, in-depth information on ticketing, and the entire sport schedule, will be issued in The Vancouver Sun and The Province newspapers on May 9 and May 10.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
Mobile Web 2009 = Desktop Web 1998
User testing organized by Jakob Nielsen, a leading web usability expert, shows significant issues for mobile phone users accessing regular websites on their mobile phones. Key issues with accessing regular websites from mobile devices today include download time, scrolling, bloated webpages and more.
To ensure the best end-user experience, Jakob Nielsen says you need a mobile site and it needs to be optimized for the specific capabilities of each handset. Read more >
Tickets.com's ProVenueMobile product extends your private label to be available on mobile phones including the purchase flow.
Learn more about ProVenueMobile >
To ensure the best end-user experience, Jakob Nielsen says you need a mobile site and it needs to be optimized for the specific capabilities of each handset. Read more >
Tickets.com's ProVenueMobile product extends your private label to be available on mobile phones including the purchase flow.
Learn more about ProVenueMobile >
Friday, May 1, 2009
Tickets.com Product Highlight: Campaign Creator
Campaign Creator™Now, all the tools you need to send successful email marketing campaigns are built into an easy-to-use platform. Create targeted email marketing campaigns, manage your lists, create dynamic content, segment your market, and measure your results.
Learn more about Campaign Creator >
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