Mashable.com
by Jolie O'Dell
Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and discovered that the majority is indeed interested in mobile commerce.
94% responded that they use their phones to browse the mobile Web, sometimes even if at home or nearby a computer, and 70% expect their mobile Internet usage to increase in the future.
Most of these engaged mobile users acknowledged that they sometimes splurge on items and would be open to learning about discounts, deals, and even promotions on their phones.
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Showing posts with label mobile shopping. Show all posts
Showing posts with label mobile shopping. Show all posts
Friday, May 21, 2010
Tuesday, March 2, 2010
Shopping by Mobile Will Grow to $119 Billion in 2015
In 2015, shoppers around the world are expected to spend about $119 billion on goods and services purchased via mobile phones. That number represents about 8% of the total e-commerce market.
“Mobile online shopping is reaching critical mass,” says senior analyst Mark Beccue. “In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than threefold increase in one year indicates significant consumer interest."
Noteworthy is that even that $1+ billion turnover in the US is dwarfed by the size of the mobile online shopping market in Japan, which exceeded $10 billion in 2009 alone.
This market is growing solidly in Europe too, and is expected to outpace the US by the end of 2010.
“The driver for mobile online shopping in the US has been the recent sharp spike in smartphone adoption and the corresponding enthusiasm for mobile Internet. Also, many more retailers have been launching mobile commerce websites,” adds Beccue. A longer-term driver in global terms is the fact that in many less-industrialized regions, mobile is virtually the only way to access the Internet.
Not only does mobile online shopping allow shoppers to manage their time better, but in the fourth quarter of 2009, an interesting trend emerged: consumers were checking out products in bricks-and-mortar retail stores and using their phones for comparison shopping.
A subset of mobile commerce is the trade in virtual goods, generally associated with online gaming. This too has seen rapid uptake, as mobile payments are the best option for online purchases under about $20, and this way of shopping is especially suitable for those – often young gamers – without credit cards.
ABI Research’s new “Mobile Commerce” study focuses on two emerging developments in mobile commerce: mobile online shopping and mobile payments for virtual goods. The report includes global forecasts for e-commerce, mobile online shopping (viewed as a subset of e-commerce), virtual goods, and mobile payments for virtual goods.
It is part of the firm’s Mobile Money Research Service, which also includes other Research Reports, Research Briefs, Market Data, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 28 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
“Mobile online shopping is reaching critical mass,” says senior analyst Mark Beccue. “In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a more than threefold increase in one year indicates significant consumer interest."
Noteworthy is that even that $1+ billion turnover in the US is dwarfed by the size of the mobile online shopping market in Japan, which exceeded $10 billion in 2009 alone.
This market is growing solidly in Europe too, and is expected to outpace the US by the end of 2010.
“The driver for mobile online shopping in the US has been the recent sharp spike in smartphone adoption and the corresponding enthusiasm for mobile Internet. Also, many more retailers have been launching mobile commerce websites,” adds Beccue. A longer-term driver in global terms is the fact that in many less-industrialized regions, mobile is virtually the only way to access the Internet.
Not only does mobile online shopping allow shoppers to manage their time better, but in the fourth quarter of 2009, an interesting trend emerged: consumers were checking out products in bricks-and-mortar retail stores and using their phones for comparison shopping.
A subset of mobile commerce is the trade in virtual goods, generally associated with online gaming. This too has seen rapid uptake, as mobile payments are the best option for online purchases under about $20, and this way of shopping is especially suitable for those – often young gamers – without credit cards.
ABI Research’s new “Mobile Commerce” study focuses on two emerging developments in mobile commerce: mobile online shopping and mobile payments for virtual goods. The report includes global forecasts for e-commerce, mobile online shopping (viewed as a subset of e-commerce), virtual goods, and mobile payments for virtual goods.
It is part of the firm’s Mobile Money Research Service, which also includes other Research Reports, Research Briefs, Market Data, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 28 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
Monday, November 9, 2009
Mobile Devices and Shopping: Shop.org Research Results
Shop.org
Fiona Swerdlow
According to research conducted by Shop.org that interviewed nearly 7,000 people, approximately half of the 18 to 34 year-old participants enjoy product and price comparisons, store information, in-store events and specials, product availability, and coupons via their mobile phones. Scoring only slightly lower, female respondents also view similar shopping functionality as very useful.
Read more >
Fiona Swerdlow
According to research conducted by Shop.org that interviewed nearly 7,000 people, approximately half of the 18 to 34 year-old participants enjoy product and price comparisons, store information, in-store events and specials, product availability, and coupons via their mobile phones. Scoring only slightly lower, female respondents also view similar shopping functionality as very useful.
Read more >
Friday, May 8, 2009
Smartphones driving mobile shopping
Mobile Marketer
By Giselle Tsirulnik
Mobile technology has finally reached an inflection point where the mobile Internet could be another viable consumer resource for online shopping and purchasing, according to PriceGrabber.com.
According to PriceGrabber.com’s Mobile Shopping Behavior Survey, 58 percent of U.S. online consumers already own a Web-enabled mobile phone. Furthermore, of those consumers that own a Web-enabled mobile phone, one in 10 has bought products or services with their device.
“The mobile phone is yet another lucrative business to consumer channel linking on-the-go consumers and online retailers,” said Sara Rodriguez, market research analyst at PriceGrabber.com
“Using a mobile phone to compare prices while browsing in a store could be the next big trend,” she said. “Fifty-six percent of Apple iPhone owners and 28 percent of smartphone owners are already comparing prices online with their mobile phones.”
An additional 27 percent of iPhone owners and 35 percent of smartphone owners anticipate that they will be comparing prices within two years, according to the study.
In the past year, advancements in network technology and improved platforms have contributed to the widespread consumer adoption of feature-rich Web-enabled mobile phones that provide a more appealing mobile Internet user experience.
As a result, online consumers with Web-enabled phones are slowly adopting the mobile Internet. According to PriceGrabber.com’s Mobile Shopping Behavior Survey, online consumers seem to be closing the mobile Internet usage gap as 48 percent have used mobile GPS and 17 percent have shopped online.
Furthermore, one in 10 online consumers with a Web-enabled mobile phone has purchased online and 16 percent have compared prices from their mobile phones.
Nearly two-thirds of U.S. online consumers own a mobile phone capable of connecting with the Internet.
Online consumers said the lengthy purchase process (38 percent) and challenges they face with completing a purchase transaction (28 percent) are preventing them from buying online from their mobile phone.
As Web-enabled phone adoption continues to grow, with improvements in smartphone hardware and advances in mobile network service, more and more online consumers will interact with and buy from the Web via their device.
Mobile Internet consumer adoption is more widespread in Britain compared to that of the U.S.
More than two-thirds of British online consumers own a mobile phone capable of connecting with the Internet and 64 percent own a 3G compatible Web-enabled mobile phone enabling them to make more secure and substantial purchases with their credit cards from their mobile phones.
“Smartphone purchases amongst online consumers have risen dramatically since 2006,” Ms. Rodriguez said. “The iPhone jump-started mainstream smartphone adoption.”
Learn about Tickets.com's mobile ticketing solutions >
By Giselle Tsirulnik
Mobile technology has finally reached an inflection point where the mobile Internet could be another viable consumer resource for online shopping and purchasing, according to PriceGrabber.com.
According to PriceGrabber.com’s Mobile Shopping Behavior Survey, 58 percent of U.S. online consumers already own a Web-enabled mobile phone. Furthermore, of those consumers that own a Web-enabled mobile phone, one in 10 has bought products or services with their device.
“The mobile phone is yet another lucrative business to consumer channel linking on-the-go consumers and online retailers,” said Sara Rodriguez, market research analyst at PriceGrabber.com
“Using a mobile phone to compare prices while browsing in a store could be the next big trend,” she said. “Fifty-six percent of Apple iPhone owners and 28 percent of smartphone owners are already comparing prices online with their mobile phones.”
An additional 27 percent of iPhone owners and 35 percent of smartphone owners anticipate that they will be comparing prices within two years, according to the study.
In the past year, advancements in network technology and improved platforms have contributed to the widespread consumer adoption of feature-rich Web-enabled mobile phones that provide a more appealing mobile Internet user experience.
As a result, online consumers with Web-enabled phones are slowly adopting the mobile Internet. According to PriceGrabber.com’s Mobile Shopping Behavior Survey, online consumers seem to be closing the mobile Internet usage gap as 48 percent have used mobile GPS and 17 percent have shopped online.
Furthermore, one in 10 online consumers with a Web-enabled mobile phone has purchased online and 16 percent have compared prices from their mobile phones.
Nearly two-thirds of U.S. online consumers own a mobile phone capable of connecting with the Internet.
Online consumers said the lengthy purchase process (38 percent) and challenges they face with completing a purchase transaction (28 percent) are preventing them from buying online from their mobile phone.
As Web-enabled phone adoption continues to grow, with improvements in smartphone hardware and advances in mobile network service, more and more online consumers will interact with and buy from the Web via their device.
Mobile Internet consumer adoption is more widespread in Britain compared to that of the U.S.
More than two-thirds of British online consumers own a mobile phone capable of connecting with the Internet and 64 percent own a 3G compatible Web-enabled mobile phone enabling them to make more secure and substantial purchases with their credit cards from their mobile phones.
“Smartphone purchases amongst online consumers have risen dramatically since 2006,” Ms. Rodriguez said. “The iPhone jump-started mainstream smartphone adoption.”
Learn about Tickets.com's mobile ticketing solutions >
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