Venues Today
By Dave Brooks
After years of opposing the resale of event tickets, the Vancouver Olympic Committee has introduced the first Olympic-sanctioned ticketing resale program. Powered by Tickets.com, the new system has separate tiers for consumers to sell tickets to other consumers, and an additional site for sponsors to trade and resell tickets to other sponsors.
For Canadian ticket buyers, the “fan-to-fan” marketplace at vancouver2010.com is designed to help fill empty seats and create a safe, reliable resale market where fans can sell their tickets without having to worry if they are stolen or counterfeit. Only Canadians who purchased their tickets through the VANOC system are allowed to list and sell tickets, although international visitors are allowed to view and purchase tickets.
“Obviously with any event out there, there is a secondary market, but we wanted to make sure we could keep control of it,” said Thomas Benson, director of Ticketing for Tickets.com’s Olympic operations. “Nothing is worse than somebody who shows up for the opening ceremonies and bought a ticket from a guy on the corner and it turns out the ticket is not valid after they shelled out $1,500. That’s pretty heart breaking. This is legitimate and it’s the only guaranteed way to get a ticket on the secondary market.”
The Olympic secondary marketplace will operate like most other sites — there will be no limits on price markup (although tickets can’t be sold below face), and like Tickets.com’s deal with StubHub and Major League Baseball, all tickets will be re-barcoded and reprinted for the buyer once the sale is complete. Secondary buyers will pick up their tickets from the will call window. VANOC will charge a 10-percent fee to both the seller and buyer for each transaction.
The VANOC team originally considered putting some limitations on how high a ticket could be marked up, but decided to scrap the caps.
“Basically we want to get as many people into the system as we can and as soon as you put a limit on it they go to Craigslist and sell their ticket because there is no limit there,” Benson said.
The other system announced was a platform for sponsors to sell and trade tickets to other sponsors. Unlike the consumer website, sponsors are not allowed to mark up the price of tickets, nor are they allowed to sell the tickets to the general public. If a sponsor has a difficult time filling a particular seat, they can consign the tickets to VANOC, which will place the inventory back into the primary market at no cost to the sponsor.
“Sponsors cannot directly sell to the public. VANOC was very adamant that sponsors should not be trying to pass off the tickets they purchased. They didn’t sign a sponsorship agreement so that they can scalp tickets. The sponsors are only allowed to sell to each other at face value,” Benson said.
The system was not budgeted for in the original Olympic contract with Tickets.com, explained Caley Denton, VANOC’s vice president for ticketing and consumer marketing. The fees on the consumer site are designed to help the platform pay for itself, and Denton said tickets can only be listed for up to 24 hours before an event.
“The message to the consumer is simple. If someone’s selling tickets outside of our Web site, people need to ask themselves why are they doing that and [question if that is a valid ticket],” Denton said during a press conference on Dec. 21. “We expect fairly high prices to start, as people test the market. Tickets will go quickly on the site, so people who are interested in a particular event should go fairly often.”
The other goal the new system achieves is striking a balance between sponsor tickets and public tickets. The goal was to have 70 percent of all tickets — and at least 30 percent of any event — available to the public. Allowing sponsors to consign tickets to the public through the site returns some high demand tickets into the hands of the public without a high-markup, said Dave Cobb, deputy CEO of the VANOC games, pointing out that the committee was also much more careful how sponsor tickets were allotted this year.
“We expect to have a minimum of 40 percent high demand tickets for each session [available to the public],” he said. “We think that’s a result of being very careful [during our review of ticket purchases] and making sure they are valid orders. That resulted in a significant reduction of tickets and provided 80,000 tickets more than we started with.”
If sponsors can’t trade or consign unwanted Olympic tickets, VANOC also has a site to donate the tickets to “children and families, Aboriginal peoples, and residents of Vancouver’s inner-city neighborhoods” through its Celebrate 2010 program. VANOC organizers hope to provide 50,000 free tickets to the public. Fans can donate their tickets for free on VANOC’s website, although Canadian law prevents them from writing off the tickets as a tax deduction.
Showing posts with label vanoc tickets. Show all posts
Showing posts with label vanoc tickets. Show all posts
Thursday, January 21, 2010
Friday, June 5, 2009
Over 150,000 tickets to Vancouver 2010 Olympic Winter Games up for sale June 6
Canadians can still purchase tickets to all events, including gold medal ice hockey, curling and ceremonies
VANCOUVER, May 29 /CNW/ - Canadians hoping to land dream tickets to an Olympic ice hockey showdown or the emotional spectacle of the Opening and Closing Ceremonies will have another opportunity to secure tickets starting at 10:00 am (Pacific Time) Saturday, June 6 when the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) releases more than 150,000 tickets for sale to the public at www.vancouver2010.com.
Tickets for every sporting event, as well as the Opening, Closing and nightly Victory Ceremonies at the 2010 Winter Games will be available on a first-come, first-served basis.
"This is a major release of tickets before the 2010 Winter Games, and is the best remaining opportunity for Canadian Olympic fans to get their hands on tickets," said Caley Denton, vice president, ticketing and consumer marketing for VANOC. "We want to make sure everyone's ready on Saturday morning, so take a minute to register a ticketing account if you don't already have one and have a look at the schedules ahead of time. Whether you're an ice hockey or a biathlon fan, or love the drama and colour of the ceremonies, tickets to every event will be available. We've worked hard to make as many tickets available as possible, and based on the enthusiasm shown by Canadians we anticipate demand will be high."
In addition to the more than 150,000 competition and Opening and Closing Ceremonies tickets, this marks the first time thousands of Victory Ceremony tickets will be available as single tickets for $22. Previously they could only be purchased through the bundled Olympic Experience Packages available in the first round of sales. The nightly ceremonies at BC Place in downtown Vancouver will pay tribute to the medal-winning athletes as the International Olympic Committee recognizes the day's accomplishments. Following the medal presentations, the athletes' triumphs will be honoured with a celebration concert featuring renowned entertainers.
On June 6, ticket customers visiting www.vancouver2010.com will be directed to a virtual waiting room, where they will be randomly selected to enter the Vancouver 2010 ticketing website. Once signed into their account, customers will be able to purchase up to four separate events, with a limit of four tickets per event. If a customer wants to order more than the limit of six events, they will need to start a new transaction.
Helpful tips:
-------------
- To save time, previously registered customers are advised to sign
into their ticketing account at www.vancouver2010.com before June 6
to ensure their username and password are up-to-date and functional.
- New customers without an existing account can save time by pre-
registering an account before June 6.
- The Competition Schedule, including the draws for the ice hockey
tournaments for the Games and ticket prices, is posted on
www.vancouver2010.com to make it easier for customers to plan their
ticket-buying strategy ahead of time.
- VANOC reminds customers that Visa is the only payment card accepted.
- Customers will also have the option to select an offline payment
and mail in a cheque.
- Entry to the system is random - refreshing the web page will not
reduce your wait time.
- Plan ahead for purchases and ensure you have sufficient credit
available in your account as purchases will be charged immediately.
- Be wary of tickets offered for sale through unofficial channels. The
only official sources for Canadians for tickets to the Vancouver 2010
Olympic Winter Games are www.vancouver2010.com (in partnership with VANOC's official ticketing services supplier Tickets.com) and
official 2010 Winter Games hospitality partners Jet Set Sports and
CoSport.
- Be vigilant about individuals or companies offering "guaranteed"
tickets for sale. For most people, even a "money-back" guarantee
is little consolation for the disappointment, inconvenience and
embarrassment they will experience if they discover at the gate
that their ticket is invalid.
- Customers may also purchase tickets by phone at 1.800.TICKETS
(1.800.842.5387), and a TDD/TTY service is available for persons who
are deaf or hard of hearing at 604.629.7140.
Background
Beginning on October 3, 2008 the Canadian public was invited to submit requests for tickets to the Vancouver 2010 Olympic Winter Games. Within a month, Canadian residents had submitted requests for more than $345 million in tickets. This overwhelming response was 4.5 times greater than the first phase of ticketing sales for the Salt Lake 2002 Olympic Winter Games ($75 million over nine weeks), the most recent Olympic Games held in North America. As a result, approximately 120 of 170 ticketed sessions for the 2010 Winter Games were allocated by lottery.
On December 12, 2008, remaining tickets from this first phase allotment were re-released for sale exclusively to ticket buyers who had participated in the initial ticket-request period; the remaining inventory was sold that day.
Earlier this month, VANOC opened the sale of tickets to the Vancouver 2010 Paralympic Winter Games. Strong demand saw all available inventory to the gold medal ice sledge hockey game sold on the first day. Paralympic Games tickets will be available until June 5, but will be temporarily unavailable for purchase during Phase 2 of Olympic Games ticket sales.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
For further information: Media Contact: Jason Macnaughton, Vancouver
2010, (604) 403-2734, jason_macnaughton@vancouver2010.com.
VANCOUVER, May 29 /CNW/ - Canadians hoping to land dream tickets to an Olympic ice hockey showdown or the emotional spectacle of the Opening and Closing Ceremonies will have another opportunity to secure tickets starting at 10:00 am (Pacific Time) Saturday, June 6 when the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) releases more than 150,000 tickets for sale to the public at www.vancouver2010.com.
Tickets for every sporting event, as well as the Opening, Closing and nightly Victory Ceremonies at the 2010 Winter Games will be available on a first-come, first-served basis.
"This is a major release of tickets before the 2010 Winter Games, and is the best remaining opportunity for Canadian Olympic fans to get their hands on tickets," said Caley Denton, vice president, ticketing and consumer marketing for VANOC. "We want to make sure everyone's ready on Saturday morning, so take a minute to register a ticketing account if you don't already have one and have a look at the schedules ahead of time. Whether you're an ice hockey or a biathlon fan, or love the drama and colour of the ceremonies, tickets to every event will be available. We've worked hard to make as many tickets available as possible, and based on the enthusiasm shown by Canadians we anticipate demand will be high."
In addition to the more than 150,000 competition and Opening and Closing Ceremonies tickets, this marks the first time thousands of Victory Ceremony tickets will be available as single tickets for $22. Previously they could only be purchased through the bundled Olympic Experience Packages available in the first round of sales. The nightly ceremonies at BC Place in downtown Vancouver will pay tribute to the medal-winning athletes as the International Olympic Committee recognizes the day's accomplishments. Following the medal presentations, the athletes' triumphs will be honoured with a celebration concert featuring renowned entertainers.
On June 6, ticket customers visiting www.vancouver2010.com will be directed to a virtual waiting room, where they will be randomly selected to enter the Vancouver 2010 ticketing website. Once signed into their account, customers will be able to purchase up to four separate events, with a limit of four tickets per event. If a customer wants to order more than the limit of six events, they will need to start a new transaction.
Helpful tips:
-------------
- To save time, previously registered customers are advised to sign
into their ticketing account at www.vancouver2010.com before June 6
to ensure their username and password are up-to-date and functional.
- New customers without an existing account can save time by pre-
registering an account before June 6.
- The Competition Schedule, including the draws for the ice hockey
tournaments for the Games and ticket prices, is posted on
www.vancouver2010.com to make it easier for customers to plan their
ticket-buying strategy ahead of time.
- VANOC reminds customers that Visa is the only payment card accepted.
- Customers will also have the option to select an offline payment
and mail in a cheque.
- Entry to the system is random - refreshing the web page will not
reduce your wait time.
- Plan ahead for purchases and ensure you have sufficient credit
available in your account as purchases will be charged immediately.
- Be wary of tickets offered for sale through unofficial channels. The
only official sources for Canadians for tickets to the Vancouver 2010
Olympic Winter Games are www.vancouver2010.com (in partnership with VANOC's official ticketing services supplier Tickets.com) and
official 2010 Winter Games hospitality partners Jet Set Sports and
CoSport.
- Be vigilant about individuals or companies offering "guaranteed"
tickets for sale. For most people, even a "money-back" guarantee
is little consolation for the disappointment, inconvenience and
embarrassment they will experience if they discover at the gate
that their ticket is invalid.
- Customers may also purchase tickets by phone at 1.800.TICKETS
(1.800.842.5387), and a TDD/TTY service is available for persons who
are deaf or hard of hearing at 604.629.7140.
Background
Beginning on October 3, 2008 the Canadian public was invited to submit requests for tickets to the Vancouver 2010 Olympic Winter Games. Within a month, Canadian residents had submitted requests for more than $345 million in tickets. This overwhelming response was 4.5 times greater than the first phase of ticketing sales for the Salt Lake 2002 Olympic Winter Games ($75 million over nine weeks), the most recent Olympic Games held in North America. As a result, approximately 120 of 170 ticketed sessions for the 2010 Winter Games were allocated by lottery.
On December 12, 2008, remaining tickets from this first phase allotment were re-released for sale exclusively to ticket buyers who had participated in the initial ticket-request period; the remaining inventory was sold that day.
Earlier this month, VANOC opened the sale of tickets to the Vancouver 2010 Paralympic Winter Games. Strong demand saw all available inventory to the gold medal ice sledge hockey game sold on the first day. Paralympic Games tickets will be available until June 5, but will be temporarily unavailable for purchase during Phase 2 of Olympic Games ticket sales.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
For further information: Media Contact: Jason Macnaughton, Vancouver
2010, (604) 403-2734, jason_macnaughton@vancouver2010.com.
Monday, May 4, 2009
If a ticket could inspire your life, would you buy one?
Ticket sales for the Vancouver 2010 Paralympic Winter Games open this Wednesday, May 6 at www.vancouver2010.com; prices start at $10 for groups
VANCOUVER, May 1 /CNW/ - The best way to share in one of the world's most inspirational sporting events is to see all the action in person at the Vancouver 2010 Paralympic Winter Games. Tickets to the Paralympic Winter Games, which are affordably priced for families and groups, go on sale to Canadian residents this Wednesday, May 6 at 10 am PT at www.vancouver2010.com.
Approximately a quarter of a million tickets to the 64 medal competitions and ceremony events at the Paralympic Winter Games will be available on a first-come, first-served basis at www.vancouver2010.com, in partnership with Tickets.com, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games' (VANOC) official supplier of ticketing services. The Paralympic Winter Games feature five sports including: ice sledge hockey, alpine skiing, cross-country skiing, wheelchair curling and biathlon.
Individual ticket prices to sport events start at $15. Group ticket prices - available for most sport events for groups of 20 or more people - are just $10. More than 70 per cent per cent of all individual tickets are priced at $20 or less. Ticket prices for the spectacular Opening Ceremony at BC Place range from $30 to $175.
"Without question the Paralympic Winter Games are one of the most exceptional values in sports and entertainment," said Caley Denton, VANOC vice-president of ticketing and consumer marketing. "There's something indefinable about attending an event in person with friends and family that goes far beyond the memories of the results of the competition itself," continued Denton. "Spectators will leave having witnessed first-hand the determination and courage of some of the world's finest athletes - and that will stay with people forever."
One of the defining and most emotional moments of the international sporting event will be the Opening Ceremony on March 12, 2010. A cast of thousands, with a particular emphasis on performers with a disability, will delight a live audience and showcase the unique heritage and creativity of British Columbians and Canadians during the two-hour celebration produced by Canada's own Patrick Roberge Productions. The highlight of the night will be the lighting of the Paralympic Cauldron, signalling the official start of the Games.
About the Paralympic ticket purchasing process:
A national print and online advertising campaign for ticket sales to the Vancouver 2010 Paralympic Winter Games will start this weekend. A special Paralympic-themed supplement, featuring stories, athlete bios, in-depth information on ticketing, and the entire sport schedule, will be issued in The Vancouver Sun and The Province newspapers on May 9 and May 10.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
VANCOUVER, May 1 /CNW/ - The best way to share in one of the world's most inspirational sporting events is to see all the action in person at the Vancouver 2010 Paralympic Winter Games. Tickets to the Paralympic Winter Games, which are affordably priced for families and groups, go on sale to Canadian residents this Wednesday, May 6 at 10 am PT at www.vancouver2010.com.
Approximately a quarter of a million tickets to the 64 medal competitions and ceremony events at the Paralympic Winter Games will be available on a first-come, first-served basis at www.vancouver2010.com, in partnership with Tickets.com, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games' (VANOC) official supplier of ticketing services. The Paralympic Winter Games feature five sports including: ice sledge hockey, alpine skiing, cross-country skiing, wheelchair curling and biathlon.
Individual ticket prices to sport events start at $15. Group ticket prices - available for most sport events for groups of 20 or more people - are just $10. More than 70 per cent per cent of all individual tickets are priced at $20 or less. Ticket prices for the spectacular Opening Ceremony at BC Place range from $30 to $175.
"Without question the Paralympic Winter Games are one of the most exceptional values in sports and entertainment," said Caley Denton, VANOC vice-president of ticketing and consumer marketing. "There's something indefinable about attending an event in person with friends and family that goes far beyond the memories of the results of the competition itself," continued Denton. "Spectators will leave having witnessed first-hand the determination and courage of some of the world's finest athletes - and that will stay with people forever."
One of the defining and most emotional moments of the international sporting event will be the Opening Ceremony on March 12, 2010. A cast of thousands, with a particular emphasis on performers with a disability, will delight a live audience and showcase the unique heritage and creativity of British Columbians and Canadians during the two-hour celebration produced by Canada's own Patrick Roberge Productions. The highlight of the night will be the lighting of the Paralympic Cauldron, signalling the official start of the Games.
About the Paralympic ticket purchasing process:
- Tickets will go on sale at www.vancouver2010.com on May 6 at 10 am PT on a first-come, first-served basis.
- In the event the site experiences a high volume of traffic, a 'virtual waiting room' system will be implemented.
- Where applicable, Canadian residents should use their existing Olympic ticketing accounts to log on to purchase tickets.
- In the event a customer has ordered Olympic tickets, their Paralympic and Olympic tickets will be delivered at the same time securely by Purolator Courier in late 2009. The delivery fee paid for the delivery of Olympic tickets will cover the delivery of Paralympic tickets.
- Visa is the exclusive payment card.
- On checkout, customers will have the option to add the following items to their order:
- An exclusive collector-grade pin featuring Paralympic mascot Sumi with his 2010 Winter Games tickets along with a commemorative lanyard and ticket holder pouch to keep tickets secure and easily accessible
- The Official Commemorative Book of the XXI Olympic Winter Games and the X Paralympic Winter Games at a 30% discount
- A donation to support Canadian athletes via the Own The Podium program.
- A full range of information on sport disciplines, events and ticket prices is available at www.vancouver2010.com.
- International residents should contact their respective National Paralympic Committee for information on purchasing tickets.
A national print and online advertising campaign for ticket sales to the Vancouver 2010 Paralympic Winter Games will start this weekend. A special Paralympic-themed supplement, featuring stories, athlete bios, in-depth information on ticketing, and the entire sport schedule, will be issued in The Vancouver Sun and The Province newspapers on May 9 and May 10.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
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