Tickets.com Selects Yesmail’s Enterprise Platform to Power Cross-Channel Marketing Efforts

Extends market-leading email and social marketing services to Tickets.com’s client Network

Infogroup (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced a reseller agreement with Tickets.com to resell it’s Enterprise 7 cross-channel marketing platform to Tickets.com clients. The Yesmail branded product line from Infogroup Interactive focuses on industry leading email and social marketing services for the large enterprise market.

Tickets.com provides a market-leading ticketing solution to live entertainment, sports, and arts clients worldwide. Working together with Infogroup Interactive to resell the Yesmail Enterprise 7 platform allows Tickets.com to extend award-winning email marketing, mobile messaging and social marketing services to the rapidly-growing sports and entertainment industry. The agreement also underscores Tickets.com’s focus on the development of strategic partnerships with technology leaders to deliver innovative solutions to support client growth and evolving needs.

“Adding the innovative technology behind the Enterprise 7 platform to our ProVenue® solutions suite was the next step to building out a comprehensive program that meets the needs of marketers in a rapidly changing buyer’s market,” said Sheri Fink, manager, eCommerce and strategic alliances at Tickets.com. “As Tickets.com clients’ retention programs have grown in complexity, they need a trusted multi-channel partner who can provide the expertise and technology to drive ticket sales through email and mobile channels. We are committed to offering our clients robust, and comprehensive solutions that are unmatched in the industry – and Enterprise 7 helps us achieve this goal,” said Fink.

“We are excited about working with Tickets.com to bring a powerful, integrated solution, and easy-to-use technology that allows them to reach their marketing objectives and deliver more value to their clients,” said John Harrison, president of Yesmail from infogroup interactive. “This is a great opportunity for us to extend our industry leading services to the sports and entertainment market which is a major market in the adoption of mobile and social marketing services.”

As part of the agreement, Infogroup Interactive and Tickets.com will work together to jointly sell Enterprise 7 to Tickets.com clients. Tickets.com clients will be able to take advantage of Yesmail’s Enterprise platform to help drive tickets sales based on consumer event preferences.

Tickets.com Product Highlight: Campaign Creator

Campaign Creator™

Now, all the tools you need to send successful email marketing campaigns are built into an easy-to-use platform. Create targeted email marketing campaigns, manage your lists, create dynamic content, segment your market, and measure your results.

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Upcoming Tickets.com Email Marketing Best Practices Training Seminar

Tickets.com is happy to announce that we have scheduled the following webinar:

Email Marketing – Practicalities, Pitfalls, and Potential

Topic: Client Product Knowledge Seminar: Campaign Email Best Practices
Date: Thursday, October 30
Time: 10:00 am, Pacific Standard Time/1:00 pm, Eastern Standard Time

Learn about industry best practices and helpful tips and tricks to get great results from your email marketing campaigns. Explore creative ways to grow your list of email subscribers and to maximize your reach in your area. Evaluate key campaign elements (design, body copy, subject lines and more) to determine what messaging and visuals appeal to your customer base. Find out what motivates your subscribers to not only open your emails, but also purchase tickets to your events!

• Email marketing best practices
• Attracting opt-in subscribers for your email database
• Using key learnings to improve email performance

These training sessions are free of charge and are offered to Tickets.com clients as an added service.

Register now for the Tickets.com Email Marketing Training Session >

Tickets.com Client Taking Email Marketing to the Next Level

The Tulsa Performing Arts Center, a Tickets.com client, is showcasing email marketing best practices by providing their opt-in subscribers with creative and compelling emails to advertise upcoming shows. An email like the Tulsa Performing Arts Center's, with an unusual and unexpected subject line, will definitely catch attention in an overflowing email Inbox. The content of the email, in its juxtaposition of seemingly unrelated shows, provides humor while offering a valuable benefit -- inviting customers to customize their own ticket packages. View the email campaign >

Learn about Campaign Creator, Tickets.com's email marketing tool.

Email Marketing with Campaign Creator

Campaign Creator, from Tickets.com, has all the tools you need to send successful email marketing campaigns to promote your venue and events built into an easy-to-use platform. Create targeted email marketing campaigns, manage your lists, create dynamic content, segment your market, and measure your results.

Learn more about Campaign Creator >