Digonex Technologies, Inc., announced today that the Minnesota Twins will make use of its Sports and Entertainment Analytic Ticketing System (SEATS) for revenue analytic services this season.
Digonex's service is based upon econometric and behavioral principles, employs XML Team and a client customizable approach to give the most robust and flexible solution for analyzing the parameters most relevant to delivering valuable recommendations to the client.
"Sports franchises are facing many challenges including a tough economy, a very accessible secondary market, and competing forces for the entertainment dollar," said Jan Eglen, Ph.D, CEO for Digonex. "The main goal of our services is to provide our clients with greater information on the value of their fans, their tickets, and the opportunities for sustainable growth."
"As the Twins organization continues to adjust to our new home in Target Field, we remain committed to doing all that we can to field a competitive team and to delivering the best ballpark entertainment experience for our fans - now and in the years to come. Certainly, ensuring that we price our tickets appropriately is a key component to delivering on these commitments. The expertise and services Digonex provides have proven to be extremely valuable to their clients throughout the sports and entertainment industry and we hope to benefit from their analytic services as well," said Steve Smith, vice president of ticket sales and service for the Minnesota Twins.
Digonex is collaborating with Tickets.com, and Major League Baseball® to provide its analytics services to the Twins. The Twins utilize Tickets.com's flagship platform, ProVenue®, for ticket sales and inventory management.
Source: Forbes.com, August 26, 2010
Showing posts with label major league baseball. Show all posts
Showing posts with label major league baseball. Show all posts
Thursday, August 26, 2010
Wednesday, June 23, 2010
Mobile Commerce Daily: Thirteen MLB teams launch mobile ticketing initiatives
Dan Butcher
Mobile Marketer
Major League Baseball Advanced Media’s Tickets.com has incorporated the ProVenueMobile ticketing service for all 13 of its Major League Baseball clients.
The 13 MLB clubs on the Tickets.com client roster using ProVenueMobile include the Boston Red Sox, Chicago Cubs, Cincinnati Reds, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, Oakland Athletics, Pittsburgh Pirates, St. Louis Cardinals, San Francisco Giants, Texas Rangers and Washington Nationals.
ProVenueMobile powers client-branded ticket transactions to be made 24/7 from select Internet-enabled mobile phones through each club’s mobile Web site, offering fans the option to digitally receive unique bar-coded tickets directly to their mobile phones.
Mobile Commerce Daily’s Dan Butcher interviewed Sheri Fink, head of ecommerce and strategic alliances at Tickets.com, Costa Mesa, CA. Here is what she had to say:
What is the strategy behind the partnership between Tickets.com and the 13 MLB clubs?
Tickets.com is at the vanguard of mobile technologies and Web site mobilization in the ticketing and admissions service industry.
The MLB clubs are very sophisticated and have games that appeal to a mobile-savvy audience.
We are excited to offer these innovative services to 13 MLB clubs as well as a wide variety of other clients.
What challenges does ProVenueMobile address for these teams?
ProVenueMobile enables the teams to sell tickets up to the last minute. Fans want convenience when they are purchasing tickets and arriving at events.
ProVenueMobile provides the ultimate convenience—the ability to purchase tickets anytime, anywhere. It enables fans to buy tickets on the way to the ballpark using their mobile phones.
With Tickets@Phone mobile ticket delivery, fans can also have the tickets delivered directly to their mobile phones without ever having to wait in line at the box office or will call.
ProVenueMobile is open to all mobile phones without requiring fans to download an application.
This allows anyone with an Internet-enabled mobile phone to purchase the teams’ tickets quickly and conveniently just by going to their Web sites.
What demographic is this targeting?
Mobile ticketing appeals to a broad audience. We are currently working with the baseball teams to build a strong mobile fan base.
We have clients in the concert and performing arts industries who are using ProVenueMobile as well.
We are seeing mobile ticketing become especially popular with smartphone users.
How do baseball fans complete a ticket purchase via their mobile device?
Baseball fans simply go to their favorite team’s Web site using their mobile device and select the game for which they would like to buy tickets.
Then, they log into their MLB.com account where their customer information is stored or enter their payment information if they’re a first-time customer.
Fans select their preferred delivery option, make their purchase and then receive a confirmation of their transaction.
If Tickets@Phone mobile ticket delivery is chosen, the ticket bar codes are sent directly to their mobile phone via SMS or MMS.
The ProVenueMobile product contains all of the security features and added functionality available on the teams’ private-label Web sites.
This seamless compatibility with mobile phones enables fans to purchase tickets using promo codes, if applicable, on the teams’ mobile sites.
Mobile transactions are conducted in real time via the ticketing system, so reporting and ticket inventory display up-to-date numbers.
Why is mobile bar code ticketing better for fans and the teams?
Mobile bar code ticketing offers an improved fan experience by providing the ultimate convenience for ticket purchase and delivery. It saves fans time by enabling them to enter the ballpark without waiting in box office or will call lines.
And, because most people carry their mobile phones all the time, the potential for lost or misplaced tickets is greatly reduced.
From the teams’ perspective, mobile bar code ticketing improves the fan experience, enables the teams to sell tickets up to the last minute, reduces operational costs—due to having fewer people in will call and box office lines—and increases revenue by enabling fans to enter the ballpark earlier where they can begin purchasing food, beverages, and merchandise instead of waiting in line outside.
It is also better for the environment because it saves paper and reduces printing.
How are Tickets.com and the 13 teams getting the word out about this mobile ticketing platform?
Several of the teams are already advertising this new technology via in-stadium announcements, signage, Yearbook ads and programs.
MLBAM is working closely with the teams on messaging the mobile ticket purchase capabilities within the teams’ mobile Web sites.
Tickets.com is promoting it via PR and social media marketing on our company blog, Facebook, and Twitter.
Mobile Marketer
Major League Baseball Advanced Media’s Tickets.com has incorporated the ProVenueMobile ticketing service for all 13 of its Major League Baseball clients.
The 13 MLB clubs on the Tickets.com client roster using ProVenueMobile include the Boston Red Sox, Chicago Cubs, Cincinnati Reds, Detroit Tigers, Kansas City Royals, Milwaukee Brewers, Minnesota Twins, Oakland Athletics, Pittsburgh Pirates, St. Louis Cardinals, San Francisco Giants, Texas Rangers and Washington Nationals.
ProVenueMobile powers client-branded ticket transactions to be made 24/7 from select Internet-enabled mobile phones through each club’s mobile Web site, offering fans the option to digitally receive unique bar-coded tickets directly to their mobile phones.
Mobile Commerce Daily’s Dan Butcher interviewed Sheri Fink, head of ecommerce and strategic alliances at Tickets.com, Costa Mesa, CA. Here is what she had to say:
What is the strategy behind the partnership between Tickets.com and the 13 MLB clubs?
Tickets.com is at the vanguard of mobile technologies and Web site mobilization in the ticketing and admissions service industry.
The MLB clubs are very sophisticated and have games that appeal to a mobile-savvy audience.
We are excited to offer these innovative services to 13 MLB clubs as well as a wide variety of other clients.
What challenges does ProVenueMobile address for these teams?
ProVenueMobile enables the teams to sell tickets up to the last minute. Fans want convenience when they are purchasing tickets and arriving at events.
ProVenueMobile provides the ultimate convenience—the ability to purchase tickets anytime, anywhere. It enables fans to buy tickets on the way to the ballpark using their mobile phones.
With Tickets@Phone mobile ticket delivery, fans can also have the tickets delivered directly to their mobile phones without ever having to wait in line at the box office or will call.
ProVenueMobile is open to all mobile phones without requiring fans to download an application.
This allows anyone with an Internet-enabled mobile phone to purchase the teams’ tickets quickly and conveniently just by going to their Web sites.
What demographic is this targeting?
Mobile ticketing appeals to a broad audience. We are currently working with the baseball teams to build a strong mobile fan base.
We have clients in the concert and performing arts industries who are using ProVenueMobile as well.
We are seeing mobile ticketing become especially popular with smartphone users.
How do baseball fans complete a ticket purchase via their mobile device?
Baseball fans simply go to their favorite team’s Web site using their mobile device and select the game for which they would like to buy tickets.
Then, they log into their MLB.com account where their customer information is stored or enter their payment information if they’re a first-time customer.
Fans select their preferred delivery option, make their purchase and then receive a confirmation of their transaction.
If Tickets@Phone mobile ticket delivery is chosen, the ticket bar codes are sent directly to their mobile phone via SMS or MMS.
The ProVenueMobile product contains all of the security features and added functionality available on the teams’ private-label Web sites.
This seamless compatibility with mobile phones enables fans to purchase tickets using promo codes, if applicable, on the teams’ mobile sites.
Mobile transactions are conducted in real time via the ticketing system, so reporting and ticket inventory display up-to-date numbers.
Why is mobile bar code ticketing better for fans and the teams?
Mobile bar code ticketing offers an improved fan experience by providing the ultimate convenience for ticket purchase and delivery. It saves fans time by enabling them to enter the ballpark without waiting in box office or will call lines.
And, because most people carry their mobile phones all the time, the potential for lost or misplaced tickets is greatly reduced.
From the teams’ perspective, mobile bar code ticketing improves the fan experience, enables the teams to sell tickets up to the last minute, reduces operational costs—due to having fewer people in will call and box office lines—and increases revenue by enabling fans to enter the ballpark earlier where they can begin purchasing food, beverages, and merchandise instead of waiting in line outside.
It is also better for the environment because it saves paper and reduces printing.
How are Tickets.com and the 13 teams getting the word out about this mobile ticketing platform?
Several of the teams are already advertising this new technology via in-stadium announcements, signage, Yearbook ads and programs.
MLBAM is working closely with the teams on messaging the mobile ticket purchase capabilities within the teams’ mobile Web sites.
Tickets.com is promoting it via PR and social media marketing on our company blog, Facebook, and Twitter.
Friday, March 13, 2009
Ripken Baseball, MLBAM To Jointly Operate Baseball Instruction Site
By Eric Fisher, Staff Writer, SportsBusiness Journal
Ripken Baseball and MLB Advanced Media today will announce a multi-year agreement to jointly operate GetGreat.com, a youth baseball instruction Web site that will use much of the curricula and methods from the Ripken Baseball camps, and mix video with text-based material. The online offering, targeted to players aged 8-18 and their parents and coaches, will operate on a subscription model with an introductory offer of $29.95 for an all-access pass, or a la carte pricing of $9.95 per course.
Ripken Baseball and MLB Advanced Media today will announce a multi-year agreement to jointly operate GetGreat.com, a youth baseball instruction Web site that will use much of the curricula and methods from the Ripken Baseball camps, and mix video with text-based material. The online offering, targeted to players aged 8-18 and their parents and coaches, will operate on a subscription model with an introductory offer of $29.95 for an all-access pass, or a la carte pricing of $9.95 per course.
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