Tickets.com is facilitating the expansion of stored value ticketing throughout Major League Baseball via its versatile UpTix Stored Value service.
The innovative technology, which loads cash value above admission price onto single tickets, can be customized and individually branded for each client. The St. Louis Cardinals promote it under the name “Cards Cash,” and on July 31, it was part of a pre-game celebration—in front of a sold-out crowd at Busch Stadium—honoring the team’s legendary former manager Whitey Herzog. Missouri’s Governor deemed it “Whitey Herzog Day.”
At the end of the ceremony—which saluted his 1,281 wins as a manager and his 2010 induction into the Baseball Hall of Fame—Herzog’s No. 24 was retired. Thus, the evening’s interactive Cards Cash promotions were themed around the number. Ticket-holders for every seat number 24 throughout the entire ballpark received $5 in Cards Cash value to spend on food, beverages, or merchandise during the game.
Additionally, each person seated in section 240 received $5 Cards Cash per ticket. An add-on to the section 240 promotion granted every fan a $5 bonus per strike-out in the top of the 3rd inning—there was one, giving each ticket-holder a total of $10 in Cards Cash.
More than 75% of ticket holders that received “24”-themed Cards Cash dollars redeemed all or part of the windfall. The evening proved an overall success for the team with a worthy 11-1 victory over Pittsburgh.
“It was great to see UpTix working in real-time, generating excitement for fans with Cards Cash awards tied to an on-field event,” said John Rizzi, Senior Vice President Product Management and Strategy, Tickets.com. “We know that purchasing stored value tickets is a benefit to both the team and the fans. It was a great way to commemorate Whitey Herzog and connect with the fans. We look forward to more interactive programs of this type.”
UpTix technology works by allowing concessions and merchandise credits to be pre-loaded onto a ticket through its unique bar code, and folded into the initial purchase price of the ticket. The embedded value above the admission price is scannable by vendors throughout the ballpark for the duration of the game—and fans holding such tickets never have to reach for their wallets.
Showing posts with label cardinals tickets. Show all posts
Showing posts with label cardinals tickets. Show all posts
Tuesday, August 10, 2010
Tuesday, March 9, 2010
Cardinals announce giveaways, weekend themes for 2010 season
KSDK.com
The St. Louis Cardinals will have giveaways and weekend themes during the 2010 season.
Returning fan favorites on tap include a Rawlings Albert Pujols MVP bat, an Edward Jones Bob Gibson replica statue giveaway, and three bobblehead promotions featuring current pitcher Chris Carpenter, 1985 NL Rookie of the Year Vince Coleman, and 2010 Hall of Fame inductee Whitey Herzog. New promotions include an Ice Mountain kids' replica Matt Holliday Jersey, a Bank of America sponsored Albert Pujols Canvas Print, and a historic throwback, the return of the "BrockaBrella" umbrella hat giveaway, compliments of Ameren UE.
Former Indianapolis Colts coach Tony Dungy will make an appearance as the featured speaker for the club's annual Christian Day at the Ballpark on Saturday, July 17th.
The team is also bringing back Fireworks Nights for the first time at the new Busch Stadium, with a post-game display scheduled for two Fridays during the season, including, Friday, April 16th.
The 25th anniversary of the 1985 National League Champions will be celebrated the weekend of July 30 - August 1, with appearances by '85 team members, plus the Coca Cola/Schnucks Vince Coleman bobblehead, a Tickets.com special commemorative edition Whitey Herzog bobblehead and the 1985 throwback Build-a-Bear promotional day.
In addition, a number of games have been designated for special events and/or fan discounts, such as:
Busch Bash Fridays: Beginning two hours prior to every Friday home game, fans may enjoy music, prizes and current or former player appearances in the Ford Plaza, sponsored by Busch Beer.
North Star Ice Cream Sundays: Beginning two hours prior to every Sunday home game, fans may enjoy games, prizes, and complimentary North Star frozen treats (while supplies last) in the Ford Plaza.
Prairie Farms Run the Bases: Six weekend dates are scheduled where fans 15 and under may run the bases after the game.
Ice Mountain Autograph Nights: On select dates, fans 20 and under may get current and former players' autographs before the game.
Hunter Family Sundays: On most Sunday games, fans who purchase Terrace Reserved or Pavilion Reserved seating will receive a free Hunter Hot Dog and Coca-Cola.
The St. Louis Cardinals will have giveaways and weekend themes during the 2010 season.
Returning fan favorites on tap include a Rawlings Albert Pujols MVP bat, an Edward Jones Bob Gibson replica statue giveaway, and three bobblehead promotions featuring current pitcher Chris Carpenter, 1985 NL Rookie of the Year Vince Coleman, and 2010 Hall of Fame inductee Whitey Herzog. New promotions include an Ice Mountain kids' replica Matt Holliday Jersey, a Bank of America sponsored Albert Pujols Canvas Print, and a historic throwback, the return of the "BrockaBrella" umbrella hat giveaway, compliments of Ameren UE.
Former Indianapolis Colts coach Tony Dungy will make an appearance as the featured speaker for the club's annual Christian Day at the Ballpark on Saturday, July 17th.
The team is also bringing back Fireworks Nights for the first time at the new Busch Stadium, with a post-game display scheduled for two Fridays during the season, including, Friday, April 16th.
The 25th anniversary of the 1985 National League Champions will be celebrated the weekend of July 30 - August 1, with appearances by '85 team members, plus the Coca Cola/Schnucks Vince Coleman bobblehead, a Tickets.com special commemorative edition Whitey Herzog bobblehead and the 1985 throwback Build-a-Bear promotional day.
In addition, a number of games have been designated for special events and/or fan discounts, such as:
Busch Bash Fridays: Beginning two hours prior to every Friday home game, fans may enjoy music, prizes and current or former player appearances in the Ford Plaza, sponsored by Busch Beer.
North Star Ice Cream Sundays: Beginning two hours prior to every Sunday home game, fans may enjoy games, prizes, and complimentary North Star frozen treats (while supplies last) in the Ford Plaza.
Prairie Farms Run the Bases: Six weekend dates are scheduled where fans 15 and under may run the bases after the game.
Ice Mountain Autograph Nights: On select dates, fans 20 and under may get current and former players' autographs before the game.
Hunter Family Sundays: On most Sunday games, fans who purchase Terrace Reserved or Pavilion Reserved seating will receive a free Hunter Hot Dog and Coca-Cola.
Friday, February 19, 2010
MLB Cardinals to Introduce Stored-Value Ticket Technology
SportsBusiness Journal
Don Muret
The MLB Cardinals are introducing stored-value technology this season at Busch Stadium, a ballpark admission with credit to buy food, drink and merchandise loaded into the bar code and folded into the ticket price. Delaware North Sportservice, the Cardinals' concessionaire, is a partner in the project after installing a new Micros point-of-sale system to accept the technology. The Cardinals signed a separate deal with Givex, a stored value vendor whose clients include the MLB Giants. Cardinals officials declined to reveal the investment cost.
Branding stored value as Cards Cash, the team plans to offer four loaded ticket promotions for '10, including a $5 credit folded into the outfield loge box seats, a season ticket priced at $30 per game, said Cardinals VP/Ticket Sales & Services Joe Strohm. With those tickets priced the same as in '09, it is basically $5 in free value, he said. The new Holliday Pack, a seven-game mini-plan named for Cardinals LF Matt Holliday, includes a $7 credit for each game. The team has not determined the ticket price for that package, Strohm said. Individual and group buyers have the option to load $10 onto their tickets, but will receive an actual value of $12 in credit as the Cardinals push the technology. They are the first big league team locally to launch stored value.
Stored-value has been in place since the Phillies launched their program at Citizens Bank Park in '04, and more than one-third of MLB teams now provide the ticketing option. The Cardinals have always been a proponent of loaded tickets but did not previously have the infrastructure in place to accommodate the technology at Busch Stadium, Strohm said. "We definitely think this will take off here as it has in other markets," he said.
Don Muret
The MLB Cardinals are introducing stored-value technology this season at Busch Stadium, a ballpark admission with credit to buy food, drink and merchandise loaded into the bar code and folded into the ticket price. Delaware North Sportservice, the Cardinals' concessionaire, is a partner in the project after installing a new Micros point-of-sale system to accept the technology. The Cardinals signed a separate deal with Givex, a stored value vendor whose clients include the MLB Giants. Cardinals officials declined to reveal the investment cost.
Branding stored value as Cards Cash, the team plans to offer four loaded ticket promotions for '10, including a $5 credit folded into the outfield loge box seats, a season ticket priced at $30 per game, said Cardinals VP/Ticket Sales & Services Joe Strohm. With those tickets priced the same as in '09, it is basically $5 in free value, he said. The new Holliday Pack, a seven-game mini-plan named for Cardinals LF Matt Holliday, includes a $7 credit for each game. The team has not determined the ticket price for that package, Strohm said. Individual and group buyers have the option to load $10 onto their tickets, but will receive an actual value of $12 in credit as the Cardinals push the technology. They are the first big league team locally to launch stored value.
Stored-value has been in place since the Phillies launched their program at Citizens Bank Park in '04, and more than one-third of MLB teams now provide the ticketing option. The Cardinals have always been a proponent of loaded tickets but did not previously have the infrastructure in place to accommodate the technology at Busch Stadium, Strohm said. "We definitely think this will take off here as it has in other markets," he said.
Tuesday, August 18, 2009
St. Louis Cardinals - Print at Home Ticket Delivery
Why wait when you can have your Cardinals baseball tickets delivered instantly? Easy, smooth entry into the ballpark. Don't wait for your tickets to arrive in the mail or in the will call line on game day. Simply print your baseball tickets on your home or office printer for faster and more convenient ticket delivery. Purchase St. Louis Cardinals baseball tickets at www.stlcardinals.com.
Monday, June 16, 2008
Tickets.com Sponsor Day at Busch Stadium
Tickets.com proudly sponsored the St. Louis Cardinals' Fredbird bobble-belly day on Father's Day, June 15, 2008 at Busch Stadium. The first 15,000 kids under 15 were given a free limited-edition Fredbird bobble-belly doll courtesy of Tickets.com.
Tickets.com also had the privilege of selecting someone to throw the ceremonial first pitch. We were honored to donate the first pitch opportunity to a Soldier who had returned from Afghanistan. SFC Stephen White, a dog handler with the 1st Engineer Brigade threw the first pitch to start the game.
In addition to our sponsorship, Tickets.com also held St. Louis Cardinals Technology Day at Busch Stadium on June 15. Tickets.com and Cardinals employees spoke with Cardinals fans on the stadium concourse to help them learn new ways to buy Cardinals tickets, including buying tickets online, printing tickets at home, and using ticket kiosks.
Learn more about Tickets.com >
Tickets.com also had the privilege of selecting someone to throw the ceremonial first pitch. We were honored to donate the first pitch opportunity to a Soldier who had returned from Afghanistan. SFC Stephen White, a dog handler with the 1st Engineer Brigade threw the first pitch to start the game.
In addition to our sponsorship, Tickets.com also held St. Louis Cardinals Technology Day at Busch Stadium on June 15. Tickets.com and Cardinals employees spoke with Cardinals fans on the stadium concourse to help them learn new ways to buy Cardinals tickets, including buying tickets online, printing tickets at home, and using ticket kiosks.
Learn more about Tickets.com >
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