ESPN Taps MLBAM to Provide Web-Streaming Services for Live Events

ESPN Retains MLBAM To Operate
ESPN360.com; Will Rebrand Site As ESPN3

John Ourand
Sports Business Daily

ESPN has retained MLBAM to operate the ESPN360.com broadband site. The deal will be announced today, with MLBAM starting to work with the broadband site April 4, coinciding with its name change to ESPN3. The move will allow ESPN to offer more HD streaming of live events, plus picture-in-picture and split screen applications. It also will allow ESPN360 to roll out new features, like scores, chats and schedules.

"Our seven-year relationship with MLBAM has grown from collaborations like ESPN.com and ESPN Insider, and the new ESPN3.com in April will take that relationship one step further," said ESPN Digital Media Senior VP & GM John Kosner. ESPN360 has about 50 million homes thanks to deals with companies like Comcast, Cox, AT&T and Verizon.