Webinar: Mobile Commerce for the Holidays

Yankee Group recently organized a Webinar around the impending holiday m-commerce activity. According to one of their surveys, approximately 41% of participants claim they will purchase a smartphone as their next device, a statistic that renders mobile commerce increasingly significant. Another survey reveals that 14% of consumers are interested in mobile transactions and an additional 18% "may be interested." Yankee Group predicts that by 2013, 2.5 million U.S. consumers will participate in the mobile coupon market, generating $2.3 billion.

View the Webinar >