Mobile Devices and Shopping: Shop.org Research Results

Shop.org
Fiona Swerdlow

According to research conducted by Shop.org that interviewed nearly 7,000 people, approximately half of the 18 to 34 year-old participants enjoy product and price comparisons, store information, in-store events and specials, product availability, and coupons via their mobile phones. Scoring only slightly lower, female respondents also view similar shopping functionality as very useful.

Read more >