The Phase 1 Request Period was open to Canadian residents from October 3 through November 7 at www.vancouver2010.com. With the goal of ensuring efficient and fair ticket distribution under large request volumes, Tickets.com incorporated the PV-TMS technologies and first-class customer service, giving Canadians nationwide the only opportunity to obtain tickets for all competitions and ceremonies, including the most popular events.
"The unique needs, massive volume and security concerns that factor into Olympic ticketing are challenges we've had the privilege of addressing with best-in-class solutions since Atlanta over a decade ago," said Larry Witherspoon, chief executive officer, Tickets.com. "In terms of volume, Vancouver presented a unique challenge; compared to the Salt Lake 2002 Olympic Winter Games, in phase one alone Vancouver has already had two times the total tickets requested."
Vancouver 2010 Olympic Winter Games ticket requests by the numbers:
- Total value of tickets requested by Canadian residents from October 3 to November 7: $345 million
- An estimated 120 of 170 sessions will be allocated by lottery
- Dollar value of requests submitted on November 7 alone was 182 percent of the total dollar value of tickets allocated during phase one of the Salt Lake 2002 Olympic Winter Games
- 18.4 million page views from October 3 to November 7
- More than 3.5 million page views on November 7 alone
In total, approximately 1.6 million tickets will be sold for the Vancouver 2010 Olympic Winter Games and 250,000 for the Paralympic Games (which go on sale May 6, 2009). Ticket prices for Olympic sports events range from $25 to $775, with over 50% of them priced at $100 or less. Admission for the Opening and Closing Ceremonies ranges from $175 to $1,100.
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