Minnesota Twins Choose Digonex to Provide Dynamic Pricing for Tickets

Partnership includes integration with Tickets.com and Major League Baseball Advanced Media

Leading dynamic pricing provider, Digonex Technologies, Inc., announced that the Minnesota Twins will be utilizing their dynamic pricing services via a partnership with Tickets.com and Major League Baseball Advanced Media (MLBAM) to price single games tickets in select sections this season. The Twins will utilize the Digonex Sports and Entertainment Analytical Ticketing System (SEATS™), a robust and proven dynamic pricing system for event ticketing that scientifically changes prices based upon econometric and behavioral principles.

The SEATS integration with Tickets.com and MLBAM allows MLB teams, as well as other Tickets.com clients, to quickly analyze pertinent information and adjust ticket prices. With SEATS, the Twins now have a demand-based pricing system in place enabling them to deliver the same great fan experience at just the right price.

“We are confident that SEATS will help us identify the best price for our tickets allowing us to give Twins fans the best value for their dollar at Target Field,” said Steve Smith, VP of Ticket Sales and Service for the Twins. “Fielding a solid team and pricing appropriately are key components to ensuring that our fans get the most out of every ticket.”

“Digonex is excited to team up with Tickets.com and MLBAM to provide the extensive capabilities of SEATS to the Twins and other MLB teams,” said Jan Eglen, Ph.D., CEO of Digonex Technologies. “Our patented dynamic pricing services are proven to increase revenues for our clients in excess of 20%. Along with our expanding analytic offerings, Tickets.com can now offer their clients our patented and proven SEATS service as a method for delivering the best value to their fans.”

The integration of SEATS, along with the advanced features of Tickets.com’s ProVenue platform, will allow the Twins to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates.

“We are happy to work with Digonex to provide our clients with true fan-driven dynamic pricing capability,” said John Rizzi, SVP of Product Management and Strategy for Tickets.com. “The SEATS platform has provided us with another time-saving, technologically advanced solution for our clients.”

Digonex® Partners with Minnesota Twins For Ticket Revenue Analytics Services

Digonex Technologies, Inc., announced today that the Minnesota Twins will make use of its Sports and Entertainment Analytic Ticketing System (SEATS) for revenue analytic services this season.

Digonex's service is based upon econometric and behavioral principles, employs XML Team and a client customizable approach to give the most robust and flexible solution for analyzing the parameters most relevant to delivering valuable recommendations to the client.

"Sports franchises are facing many challenges including a tough economy, a very accessible secondary market, and competing forces for the entertainment dollar," said Jan Eglen, Ph.D, CEO for Digonex. "The main goal of our services is to provide our clients with greater information on the value of their fans, their tickets, and the opportunities for sustainable growth."

"As the Twins organization continues to adjust to our new home in Target Field, we remain committed to doing all that we can to field a competitive team and to delivering the best ballpark entertainment experience for our fans - now and in the years to come. Certainly, ensuring that we price our tickets appropriately is a key component to delivering on these commitments. The expertise and services Digonex provides have proven to be extremely valuable to their clients throughout the sports and entertainment industry and we hope to benefit from their analytic services as well," said Steve Smith, vice president of ticket sales and service for the Minnesota Twins.

Digonex is collaborating with Tickets.com, and Major League Baseball® to provide its analytics services to the Twins. The Twins utilize Tickets.com's flagship platform, ProVenue®, for ticket sales and inventory management.
Source: Forbes.com, August 26, 2010

Client Spotlight: Kansas City Royals & Minnesota Twins

The Starting Line-Up: Kansas City Royals and Minnesota Twins

We are excited to announce that both the Kansas City Royals and the Minnesota Twins Baseball Clubs are operating on the ProVenue ticketing platform. Both the Twins and Royals started their 2010 season on-sales and single game ticket purchases in ProVenue.

"The decision to migrate to ProVenue was an easy one when you realize the technological potential the new Tickets.com platform possesses. As with any ticketing system change, we realized the process would have its challenges. However with the help and support of Tickets.com, we are working together and making positive strides every day. We now look forward to building off the core system so we can capitalize on the current ticketing trends that are in line with our business needs," said Larry Chu, Senior Director Ticket Operations, Kansas City Royals.

Congratulations to the Minnesota Twins in their new home at Target Field!

Twins to Begin Selling Single-Game Tickets for Games at Target Field

The Twins on Saturday will begin selling single-game tickets to the public for this season. The series against the Red Sox that will open Target Field is sold out. Ticket availability in the 39,504-seat ballpark will be "limited by an unprecedented season-ticket sale of about 22,000 and the ability of each season-ticket account holder to buy an additional eight tickets per game during a two-day sale earlier this week."