By John Walker, President & CEO, Tickets.com
Tickets.com Just completed a series of successful on-sales for several stadium shows coming to the Midwest this summer – and although our systems performed as expected, and our FIFO (First-In, First-Out) virtual waiting room added to the quality of the consumer experience online, many fans were left with a bad taste in their mouth due to the amount of inventory actually made available for the “public” on-sales. We in the industry are always looking for ways to improve upon the experience for ticket buyers – perhaps more transparency from the outset regarding what/how much inventory is available (especially when we know in advance that demand will exceed supply) would better manage expectations.
Monday, July 4, 2011
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