Thursday, June 30, 2011

2011 Virtual Summit: Session Recordings

Thank you to everyone who joined and we hope that you gained some valuable insight on Tickets.com® and our ProVenue® line of products. We realize that some of you were unable to attend during the scheduled session times so we have posted the recordings to the Tickets.com Virtual Summit website.

We also realize the importance of online marketing, so we created a list of recordings from our previous marketing sessions.

Some of the topics include:

• Google Paid Search Advertising
• Campaign Email Best Practices
• Facebook 101

If you would like access to the marketing sessions, email your request to Chaeli Walker at cwalker@tickets.com.

If you have any topics that you would like to see presented in future online sessions, let us know that too!

Tuesday, June 28, 2011

Emails – Still a Great Marketing Channel

By Jan Yerzik

Email is still a great form of communication. Do not discount the ability to communicate to your target audience via email. In a recent marketing survey by Hubspot, 67% of marketers say Email is more important today than in the past. 67.3% said that email metrics became more important this year, up from 56.1% in the previous year’s survey.

For Entertainment and events emails, the average open rate is 17.09%; average click thru rate is 2.98%.

Use emails to connect and engage with your audience. There are a number of different types of emails you can send:

1. Announcements, Alerts, and Reminders

Every event, announcement or new venture should have an email associated with it. The marketing wisdom still applies, “Tell them its coming, tell them what it is, and then tell them again”. Think of it this way:
a. Give your audience a heads-up as to when your event will go on sale
b. Tell them when it is on sale
c. Remind them before it’s over or expires

2. Helpful, Educational Content

These are the most underused by marketers. You’ll develop greater customer loyalty and engagement when you weave content emails in between them. Is there big news about a show coming you can share prior to the shows arrival? Are there any game highlights or stats your audience would find insightful prior to their attendance? Think about what your audience might like to know and then provide them the information.

3. Triggered up-sell and down-sell offers

You know who is attending your events. Think about what offers you can email to enhance their experience. Are there any special promotions you can do with a sponsor? Can you up-sell anything to them or provide any special merchandise offers they can redeem at the event? Can they buy parking or a package deal prior to the event?

Measuring Your Success

The other very important side of email marketing is measurement.

This chart shows the metrics email marketers use to track the effectiveness of their campaigns.

Tickets.com email solution can report on all of these metrics. The new social media plug-ins makes the inclusion of social media a breeze.

Tickets.com has started the RAVE ‘Real Advice for Venue & Event’ marketing to share best practices and help you with your online marketing. If you’d like to join the program, email us at RAVE@tickets.com

Please feel free to comment or share ideas on what you’ve just read.

Tuesday, June 21, 2011

Tickets.com - 2011 Virtual Summit

Tomorrow kicks off the 2011 Virtual Summit. Join us for an online conference with various topics scheduled over the course of the next two days - presented in a convenient online format at no cost!

Session highlights include:

Welcome Address & Company Update presented by John Walker, President & CEO
Tuning Your Marketing Channels: Maximizing your online efforts
NEW System Features: Hear the latest improvements and functionality releases in both the ProVenue® & ProVenueMax ticketing platforms

A lot of great things are happening in ticketing these days so let us share with you some of the innovative things we are doing!

Register Now!

Questions? Email Chaeli Walker at cwalker@tickets.com.

Wednesday, June 15, 2011

Tickets.com Flyers Ride in Support of British Heart Foundation

The London/Brighton cycle ride is an annual charity event staged to raise money for the British Heart Foundation. The Tickets.com UK office, otherwise known as Tdc Flyers for this event, is off and riding!

The British Heart Foundation is the nation's heart charity and every day they save lives, through pioneering research, providing vital information to help people reduce their own heart health risks, campaigning for change and supporting and caring for heart patients.

Their vision, could not be more ambitious:
'A world where people no longer die prematurely from heart disease’

To deliver on their vision they need our support!

The London to Brighton Bike Ride is the flagship fundraising event and takes place on Sunday, June 19, 2011.

Everyone from seasoned cyclists to leisure riders converge on Clapham Common for a day of laughing, pedalling and SERIOUS fundraising.

We’re hoping to raise a massive £4 million to help fund heart research and to provide ongoing support to heart patients and their families in need.

So please, sponsor the TDC Flyers and do your bit to help us, help them to beat heart disease.

http://www.justgiving.com/tdcflyers

A big THANK YOU from the Tickets.com UK office riders - Andy, Rich, Will, Ryan, Kamal, Haydn, Dave, Paul and Matt – the TDC Flyers

Thursday, June 9, 2011

Join Tickets.com at the 2011 S.E.A.T Consortium


The 2011 S.E.A.T Consortium (Sports & Entertainment Alliance in Technology) presents a one-of-a kind conference and tradeshow dedicated to the decision makers across the International community of the sports and entertainment industry.

This year's conference, in conjunction with A.L.S.D, will be the 5th Annual meeting dedicated to technology executives, venue operations executives, marketing executives and sales executives.

For information on this year's program visit: http://www.seatconsortium.com

Hope to see you all there!

If you are a Tickets.com client interested in attending, email Chaeli Walker at cwalker@tickets.com for a special discount code.