By John Walker, President & CEO, Tickets.com
Ticketing, sales and marketing professionals have been faced with making an either/or choice in the past – either selling through brand X (which leaves little room for your brand to extend through the sales flow of an online transaction) or employ a “white label” or “private label” solution that enables venues, teams or organizations to wrap their team colors or logos around a transaction engine.
One relatively new player in the space would have you believe that they are “introducing a white-label offering”, but the reality is that several companies have been offering “white-label” ticketing services for years. We’ve done it for a decade. Hell, come to think of it – EVERYBODY’s done it. And while on the surface this either/or decision (brand X vs. “white-label”) might suggest that all “white-label” offerings should be grouped together, frankly, there couldn’t be anything any further from the truth. The devil is in the details of…you guessed it, the technology.
The question you should be answering when choosing a platform for your business’s ticketing function is – what system will allow me to EXTEND MY BRAND versus just simply allowing me to affix my logo to a position on a banner? A subtle, but powerful distinction. Additionally, which of the “white-label” offerings best EXTENDS TECHNOLOGY in a way that meets or exceeds the vision I have for my organization? After all, selling tickets isn’t about how many bad email addresses you can ping – it’s about taking full advantage of CRM, dynamic pricing, wider distribution, stored value, online seat maps, mobility, social media, etc. And taking full advantage of these on your terms, I might add – not the terms dictated to you by your ticketing provider or it’s closed-system architecture.
Slapping your label on something that isn’t best of breed technology doesn’t cut it. You, and your organization, need and deserve more. Smart organizations are looking to power the EXTENSION of their brand, and their technological vision and we’re enabling our clients to do just that by opening the ProVenue platform with a series of APIs (Application Programming Interface)that allow true ticketing integrations. The first of these APIs will be available in early October and applications taking advantage of these early APIs will show up soon after.
A traditional nightly CRM data-feed and a “white-label” website used to be the best you could do. Now it’s old news.
Showing posts with label ticketing platform. Show all posts
Showing posts with label ticketing platform. Show all posts
Monday, September 26, 2011
Tuesday, March 17, 2009
Tickets.com In The News
Tickets.com Saves Half a Million Dollars with 3PAR Utility Storage
3PAR Powers the Ticketing Industry’s Most Innovative Cloud Computing Platform
Fremont, CA, March 17, 2009--3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that Tickets.com®, a leading provider of fully integrated event ticketing services for thousands of top arts, entertainment, and sports organizations worldwide, has chosen 3PAR Utility Storage as the foundation for its signature ProVenue® ticketing platform. The decision to deploy highly virtualized 3PAR Utility Storage has enabled Tickets.com to improve management efficiency by 10x and reduce the time to deployment window by 88% as compared to traditional storage arrays from other vendors. The event ticketing vendor has also reported up-front cost savings with 3PAR that total more than half a million dollars as compared to traditional arrays.
“Other storage vendors simply couldn’t offer us the cost advantages, functionality, scalability, and ease of management that 3PAR did,” said Brett Michalak, Chief Information Officer for Tickets.com. “With 3PAR, all the advanced features we needed were integrated into the system and provided at a cost well below that of the alternatives, and we didn’t need a dedicated SAN team or any additional people to manage it. With 3PAR, our systems were up and we were provisioning storage to our database servers within a day. That’s unheard of with other platforms,” said Michalak.
Powered by hyper-efficient and highly virtualized 3PAR InServ® Storage Servers and Oracle® Database Servers, the launch of the SaaS-based ProVenue®, the newest and most advanced ticketing system from Tickets.com, puts clients in control of their ticketing operation, from box office to phone sales to Internet transactions. With unsurpassed flexibility, open architecture, robust data management tools, and transaction speed, ProVenue® delivers industry leading technology to ticketing.
Through utilizing advanced 3PAR software offerings such as 3PAR Virtual Copy and 3PAR System Reporter, Tickets.com has reduced storage costs by maintaining a virtualized environment that enables them to do more with less—fewer disks, less power, less administration time—which has saved the company over a half a million dollars in up-front costs. The decision to build the ProVenue platform on top of a 3PAR Utility Storage infrastructure has also given Tickets.com the flexibility to add new customers and services rapidly—decreasing the time to deployment window by 88%. The reliability and flexibility of the 3PAR Utility Storage platform are supplemented by robust monitoring tools that enable Tickets.com to automatically screen the health of their systems to ensure the best end-user experience for clients and their customers.
In addition, 3PAR Dynamic Optimization makes the event ticketing vendor’s 3PAR Utility Storage infrastructure much easier to manage than traditional arrays, which has allowed Tickets.com to avoid adding headcount to administer their storage infrastructure. 3PAR Utility Storage has allowed costs to remain low through a pay-as-you-grow architecture that has enabled the ticketing vendor to maintain storage spend that is in line with sales growth.
“Many companies are looking to add SaaS or cloud-based applications to their product offerings as an innovative way to generate new streams of revenue and improve their reach,” said XYZ analyst. “3PAR Utility Storage is extremely well suited to providers looking to test these waters. With 3PAR, they can dip their toes into the SaaS pool with minimal up-front investment, then scale their storage infrastructure simply and painlessly as these new services gain traction and start to actually generate revenue.”
“The story that Tickets.com tells is one we hear time and time again,” said David Scott, President and CEO for 3PAR. “Their traditional storage infrastructure was holding them back. It simply wasn’t designed for innovation. It was inflexible, complex to manage, and at the end of the day extremely expensive. Lean times call for smart storage, and 3PAR was able to deliver more for less—more automation, more advanced capabilities, more capacity headroom, and better visibility—for dramatically lower cost and administrative effort.”
3PAR Powers the Ticketing Industry’s Most Innovative Cloud Computing Platform
Fremont, CA, March 17, 2009--3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that Tickets.com®, a leading provider of fully integrated event ticketing services for thousands of top arts, entertainment, and sports organizations worldwide, has chosen 3PAR Utility Storage as the foundation for its signature ProVenue® ticketing platform. The decision to deploy highly virtualized 3PAR Utility Storage has enabled Tickets.com to improve management efficiency by 10x and reduce the time to deployment window by 88% as compared to traditional storage arrays from other vendors. The event ticketing vendor has also reported up-front cost savings with 3PAR that total more than half a million dollars as compared to traditional arrays.
“Other storage vendors simply couldn’t offer us the cost advantages, functionality, scalability, and ease of management that 3PAR did,” said Brett Michalak, Chief Information Officer for Tickets.com. “With 3PAR, all the advanced features we needed were integrated into the system and provided at a cost well below that of the alternatives, and we didn’t need a dedicated SAN team or any additional people to manage it. With 3PAR, our systems were up and we were provisioning storage to our database servers within a day. That’s unheard of with other platforms,” said Michalak.
Powered by hyper-efficient and highly virtualized 3PAR InServ® Storage Servers and Oracle® Database Servers, the launch of the SaaS-based ProVenue®, the newest and most advanced ticketing system from Tickets.com, puts clients in control of their ticketing operation, from box office to phone sales to Internet transactions. With unsurpassed flexibility, open architecture, robust data management tools, and transaction speed, ProVenue® delivers industry leading technology to ticketing.
Through utilizing advanced 3PAR software offerings such as 3PAR Virtual Copy and 3PAR System Reporter, Tickets.com has reduced storage costs by maintaining a virtualized environment that enables them to do more with less—fewer disks, less power, less administration time—which has saved the company over a half a million dollars in up-front costs. The decision to build the ProVenue platform on top of a 3PAR Utility Storage infrastructure has also given Tickets.com the flexibility to add new customers and services rapidly—decreasing the time to deployment window by 88%. The reliability and flexibility of the 3PAR Utility Storage platform are supplemented by robust monitoring tools that enable Tickets.com to automatically screen the health of their systems to ensure the best end-user experience for clients and their customers.
In addition, 3PAR Dynamic Optimization makes the event ticketing vendor’s 3PAR Utility Storage infrastructure much easier to manage than traditional arrays, which has allowed Tickets.com to avoid adding headcount to administer their storage infrastructure. 3PAR Utility Storage has allowed costs to remain low through a pay-as-you-grow architecture that has enabled the ticketing vendor to maintain storage spend that is in line with sales growth.
“Many companies are looking to add SaaS or cloud-based applications to their product offerings as an innovative way to generate new streams of revenue and improve their reach,” said XYZ analyst. “3PAR Utility Storage is extremely well suited to providers looking to test these waters. With 3PAR, they can dip their toes into the SaaS pool with minimal up-front investment, then scale their storage infrastructure simply and painlessly as these new services gain traction and start to actually generate revenue.”
“The story that Tickets.com tells is one we hear time and time again,” said David Scott, President and CEO for 3PAR. “Their traditional storage infrastructure was holding them back. It simply wasn’t designed for innovation. It was inflexible, complex to manage, and at the end of the day extremely expensive. Lean times call for smart storage, and 3PAR was able to deliver more for less—more automation, more advanced capabilities, more capacity headroom, and better visibility—for dramatically lower cost and administrative effort.”
Tuesday, April 22, 2008
Tickets.com and Cynergy Team to Incorporate RIA Technology in Ticketing Solution
Costa Mesa, CA - April 22, 2008 - Tickets.com, the leading provider of integrated ticketing solutions, and Cynergy Systems, Inc., the global leader in Rich Internet Application (RIA) design and development, have announced today the result of their collaboration and ongoing partnership to advance the ticketing experience by using the latest RIA technologies.
The joint effort has produced a sophisticated, interactive seat map RIA interface, a key feature of ProVenue®, the new full-service, enterprise ticketing software platform developed by Tickets.com launched in January 2008. As a result, Tickets.com has enhanced the ticketing process through greatly simplified transactions and better seat inventory management – all in a user-friendly, visually appealing environment.
Learn more
The joint effort has produced a sophisticated, interactive seat map RIA interface, a key feature of ProVenue®, the new full-service, enterprise ticketing software platform developed by Tickets.com launched in January 2008. As a result, Tickets.com has enhanced the ticketing process through greatly simplified transactions and better seat inventory management – all in a user-friendly, visually appealing environment.
Learn more
Wednesday, February 6, 2008
Tickets.com In the News - Venues Today
INTIX (INTERNATIONAL TICKETING ASSOCIATION) JAN. 29 — FEB. 1
CHICAGO —Tickets.com and Ticketmaster also launched new products at this year’s conference at the Sheraton Hotel in Chicago, the largest since 2001 with 785 attendees and over 100 exhibitor representatives. Making an even larger presence were members of the secondary and ticket broker community including Gary Adler, general counsel for the National Association of Ticket Brokers (NATB).
Tickets.com launched three new software products at this year’s conference including ProVenue, a web-based ticketing platform for box office managers that took two-and-a-half years to develop. Tickets.com is beta-testing the software at six locations.
“It has a common use throughout and is very simplistic throughout,” CEO Larry Witherspoon said. “Where we had training cycles that took weeks, we’re now down to training cycles that take four-to-five hours. People are used to using a web browser, and this software is very intuitive.”
CHICAGO —Tickets.com and Ticketmaster also launched new products at this year’s conference at the Sheraton Hotel in Chicago, the largest since 2001 with 785 attendees and over 100 exhibitor representatives. Making an even larger presence were members of the secondary and ticket broker community including Gary Adler, general counsel for the National Association of Ticket Brokers (NATB).
Tickets.com launched three new software products at this year’s conference including ProVenue, a web-based ticketing platform for box office managers that took two-and-a-half years to develop. Tickets.com is beta-testing the software at six locations.
“It has a common use throughout and is very simplistic throughout,” CEO Larry Witherspoon said. “Where we had training cycles that took weeks, we’re now down to training cycles that take four-to-five hours. People are used to using a web browser, and this software is very intuitive.”
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