After John Walker’s keynote address on day 1 of our ProVenue Exchange conference on March 14, our VP of Marketing, Doug Lyons dove a little deeper into developments over the past year as well as changes to approach and product features in the coming year. This Included the re-commitment of focus on user experience in product design by showcasing examples of fresh, new approaches to ticketing interfaces and “next generation” Interactive Seat Maps. He reiterated the importance of APIs by showing the currently in development “Linebuster” iPad ticket selling application, which allows a mobile user to easily sell tickets from ProVenue with an easy-to-use tablet interface. Great stuff!
I then moderated for a tremendous set of panelists on the state of Loyalty programs that included participation from the Washington Nationals (MLB), The Seattle Sounders (MLS) and the San Diego Padres (MLB). It was very eye-opening to realize that while almost “expected” in many commercial situations, Loyalty in entertainment has yet to find its exact place and value proposition.
Doug then again appeared to host a session on emerging technologies, subtitled “What would Captain Kirk do?” To everyone’s surprise (and laughter) he entered dressed in a full Mr. Spock Star Trek outfit – wig, ears and all. This showed evidence of a new style from Tickets.com where our culture is starting to echo our approach to software: A Great Experience.
