SFGateTuesday, October 26, 2010
Goldstar, the leader in connecting people with live entertainment, announced today major market expansion for 2011. Goldstar, recently ranked third on Ticket News ticketing industry power ranking will be in the top 25 US markets in 2011 and will begin Q4 2010 by opening three new markets: Atlanta, Sacramento, and Portland, OR.
"We're responding to the demand of our members who are in these new markets and want more opportunities to have fun," explains Goldstar CEO Jim McCarthy. "We're also responding to our national venue partners who would like to use Goldstar's service in other cities. Everybody wins - the consumer, the venue, and ultimately the live entertainment industry as well."
Goldstar (www.goldstar.com) offers half-price tickets, generates ideas of fun things to do, and gives access to the world's largest source of user reviews for live entertainment, all online.
About Goldstar
A free no-hassle membership allows people to log on to www.goldstar.com and receive weekly e-mail summaries that feature the 900-1200 discounted events offered in ten major U.S. cities - Los Angeles, San Diego, San Francisco, Las Vegas, Chicago, New York, Boston, Seattle, Minneapolis, Washington, D.C. and coming soon to Atlanta, Sacramento and Portland, OR.
Showing posts with label goldstar. Show all posts
Showing posts with label goldstar. Show all posts
Wednesday, October 27, 2010
Friday, February 26, 2010
CEO of Goldstar Events: More Pie Now!
Live 2.0
By Jim McCarthy
A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live entertainment business for a brief, but powerful conference on a wide range of issues that affect the whole industry.
I was on a panel with a group of really interesting folks, and the topic was “Innovative Ways to Sell Inventory.” My prepared notes had me talking about the importance of addressing a female audience, since 85% of all branded products are bought by women in America. (Frankly, I’m not even sure I believe that stat, but I believe it’s directionally accurate.) I asked the audience how many people believed women bought 25% or more of all tires in the US and about half or perhaps a little less said they believed that.
But the number’s really 60%. That one blows me away. It implies that either women are buying tires for men, men don’t replace their tires, or women have more cars on which tires must be replaced. But this statistic, I wholeheartedly believe, because it’s true of just about every other segment of the economy.
And that’s how the panel was going until I got sidetracked. Read More >
By Jim McCarthy
A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live entertainment business for a brief, but powerful conference on a wide range of issues that affect the whole industry.
I was on a panel with a group of really interesting folks, and the topic was “Innovative Ways to Sell Inventory.” My prepared notes had me talking about the importance of addressing a female audience, since 85% of all branded products are bought by women in America. (Frankly, I’m not even sure I believe that stat, but I believe it’s directionally accurate.) I asked the audience how many people believed women bought 25% or more of all tires in the US and about half or perhaps a little less said they believed that.
But the number’s really 60%. That one blows me away. It implies that either women are buying tires for men, men don’t replace their tires, or women have more cars on which tires must be replaced. But this statistic, I wholeheartedly believe, because it’s true of just about every other segment of the economy.
And that’s how the panel was going until I got sidetracked. Read More >
Monday, February 23, 2009
Innovation, with Mustard and Relish
By Jim McCarthy
Live 2.0
Ok, ok, it’s a press release and not a true news story, but read this anyway. Here’s the key tidbit:
“Tickets.com and closed loop card technologies provider Givex conducted a successful pilot of their stored value technology, Uptix(TM), at the Giants 16th Annual FanFest at AT&T Park in San Francisco.”
Translating that out of Press Release-ian, it means that the San Francisco Giants tested a program whereby you can use the ticket you bought to get into an event to then get stuff once you go in.
For example, you might buy a $25 seat and have a hot dog and a beer as “stored value.” The sticker price for all that could be $35, for example, but you pay just $30.
Another example is that you might get your ticket through a certain promotion at the regular face value, but if you take it to the souvenir stand, you get a pennant or a t-shirt. All of that would be encoded on your ticket.
Actually, Russ Stanley of the Giants mentioned this briefly in his article in the Inaugural Edition, but it’s interesting to see this unfolding in real life.
(Do I even have to do the full disclosure thing that we (Goldstar) work with both the Giants and Tickets.com? Ok, we do. Generally assume we work with everyone, and you’ll have to put up with this disclosures less often.)
Again, in Press Release-ian, Tickets.com says this feature “provides myriad promotional and sponsorship opportunities including rewards tied to on-field events.”
Translating that into English, it means you could do a lot of different things with it.
Baseball has been pioneering this area, but it’s not by any means limited. Why couldn’t an opera “store” intermission drinks on the ticket? Or maybe Cirque Du Soleil could “store” a DVD of the performance on the ticket.
These ideas are good and possibly very useful, but mildly boring (plus the Giants beat us to it), and surely, we can do better than that. How about “storing” access to an after-party or an online downloadable?
Here’s a crazy idea: how about “storing” the possibility of being involved in the show? In other words, if your bar code is the one identified as the winner, at some point during the performance, the performers will actually involve you in the show. They’ll just be told in advance where the person will be who is to be included.
Ok, let’s try this. Any other uses for ’stored’ value? I’ll give a couple tickets on Goldstar to the one I like best. (Goldstar employees, you can give ideas too, but you can’t win the tickets. Sorry about that.) If I don’t get any suggestions, I will award the tickets to myself, which would be sad.
Submit Ideas >
Live 2.0
Ok, ok, it’s a press release and not a true news story, but read this anyway. Here’s the key tidbit:
“Tickets.com and closed loop card technologies provider Givex conducted a successful pilot of their stored value technology, Uptix(TM), at the Giants 16th Annual FanFest at AT&T Park in San Francisco.”
Translating that out of Press Release-ian, it means that the San Francisco Giants tested a program whereby you can use the ticket you bought to get into an event to then get stuff once you go in.
For example, you might buy a $25 seat and have a hot dog and a beer as “stored value.” The sticker price for all that could be $35, for example, but you pay just $30.
Another example is that you might get your ticket through a certain promotion at the regular face value, but if you take it to the souvenir stand, you get a pennant or a t-shirt. All of that would be encoded on your ticket.
Actually, Russ Stanley of the Giants mentioned this briefly in his article in the Inaugural Edition, but it’s interesting to see this unfolding in real life.
(Do I even have to do the full disclosure thing that we (Goldstar) work with both the Giants and Tickets.com? Ok, we do. Generally assume we work with everyone, and you’ll have to put up with this disclosures less often.)
Again, in Press Release-ian, Tickets.com says this feature “provides myriad promotional and sponsorship opportunities including rewards tied to on-field events.”
Translating that into English, it means you could do a lot of different things with it.
Baseball has been pioneering this area, but it’s not by any means limited. Why couldn’t an opera “store” intermission drinks on the ticket? Or maybe Cirque Du Soleil could “store” a DVD of the performance on the ticket.
These ideas are good and possibly very useful, but mildly boring (plus the Giants beat us to it), and surely, we can do better than that. How about “storing” access to an after-party or an online downloadable?
Here’s a crazy idea: how about “storing” the possibility of being involved in the show? In other words, if your bar code is the one identified as the winner, at some point during the performance, the performers will actually involve you in the show. They’ll just be told in advance where the person will be who is to be included.
Ok, let’s try this. Any other uses for ’stored’ value? I’ll give a couple tickets on Goldstar to the one I like best. (Goldstar employees, you can give ideas too, but you can’t win the tickets. Sorry about that.) If I don’t get any suggestions, I will award the tickets to myself, which would be sad.
Submit Ideas >
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