eMarketer
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Mobile users are inseparable from their devices. Whether they have a smartphone or a traditional feature phone, it goes with them at all times. And as these devices become more capable, they are evolving into extensions of users’ desktops and home communications and entertainment systems.
Penetration will near 100% by 2013, reflected in a modest 2.7% compound annual growth rate (CAGR) in the number of subscribers between 2008 and 2013.
Mobile Internet usage has been steadily rising, with some of the traditional barriers—namely cost, complexity and user experience—beginning to fall away. eMarketer predicts that growth will persist over the next five years, albeit at a slower pace. In the US, the number of mobile users accessing the Internet will jump from 73.7 million in 2009 to 134.3 million in 2013, a CAGR of 17.7%.
The mobile Internet user population in the US is now roughly one-third the size of the wired Internet audience, a gap that will narrow by the early part of the next decade. Smartphones constitute the bridge between the desktop and mobile Web.
Further, despite the spotlight on smartphones, they remain a minority share of the mobile device market. Smartphone users are a far more attractive group, both for the audience demographics and usage patterns, but marketers that ignore the other 80% to 85% of the user population do so to their detriment.
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Showing posts with label emarketer. Show all posts
Showing posts with label emarketer. Show all posts
Thursday, September 17, 2009
Tuesday, April 21, 2009
The Proof Lies In Mobile Growth
MediaPost: Online Media Daily
The mobile device is quickly becoming the world's newest gateway to information. This provides users with relevant information on the go and creates an increased opportunity for advertisers to reach their intended audiences.
The last decade has seen incredible growth in the mobile space. Today there are more mobile devices than personal computers and televisions combined: At last count there were 4 billion mobile subscribers worldwide ITU, compared to 1 billion personal computer users. Additionally, with the advent of new, more engaging devices like the iPhone and Android-based devices, shipments of smartphones now equal those of laptops. The large growth in the number of phones, particularly of high-end devices, combined with the availability of affordable flat-rate data plans from phone carriers, is helping to fuel the growth and access to the mobile web.
In the US, more than 50% of consumers use their mobile handsets for more than just voice calls. According to eMarketer, 2009 will be the first time that more than half of all new connections to the Internet will come from a phone. Not surprisingly, brands want to ensure that they have a presence on the mobile Internet to be in front of these mobile users.
Read more >
The mobile device is quickly becoming the world's newest gateway to information. This provides users with relevant information on the go and creates an increased opportunity for advertisers to reach their intended audiences.
The last decade has seen incredible growth in the mobile space. Today there are more mobile devices than personal computers and televisions combined: At last count there were 4 billion mobile subscribers worldwide ITU, compared to 1 billion personal computer users. Additionally, with the advent of new, more engaging devices like the iPhone and Android-based devices, shipments of smartphones now equal those of laptops. The large growth in the number of phones, particularly of high-end devices, combined with the availability of affordable flat-rate data plans from phone carriers, is helping to fuel the growth and access to the mobile web.
In the US, more than 50% of consumers use their mobile handsets for more than just voice calls. According to eMarketer, 2009 will be the first time that more than half of all new connections to the Internet will come from a phone. Not surprisingly, brands want to ensure that they have a presence on the mobile Internet to be in front of these mobile users.
Read more >
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