The Proof Lies In Mobile Growth

MediaPost: Online Media Daily

The mobile device is quickly becoming the world's newest gateway to information. This provides users with relevant information on the go and creates an increased opportunity for advertisers to reach their intended audiences.

The last decade has seen incredible growth in the mobile space. Today there are more mobile devices than personal computers and televisions combined: At last count there were 4 billion mobile subscribers worldwide ITU, compared to 1 billion personal computer users. Additionally, with the advent of new, more engaging devices like the iPhone and Android-based devices, shipments of smartphones now equal those of laptops. The large growth in the number of phones, particularly of high-end devices, combined with the availability of affordable flat-rate data plans from phone carriers, is helping to fuel the growth and access to the mobile web.

In the US, more than 50% of consumers use their mobile handsets for more than just voice calls. According to eMarketer, 2009 will be the first time that more than half of all new connections to the Internet will come from a phone. Not surprisingly, brands want to ensure that they have a presence on the mobile Internet to be in front of these mobile users.

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