Radiant Systems Expands Relationship with San Francisco Giants

New loaded-ticket program capitalizes on technology to give fans more value for game ticket price

Reuters

Radiant Systems, Inc. announced a new agreement with the San Francisco Giants to be a key provider of the new loaded-ticket system, a season-ticket-holder incentive deemed so successful by team officials that they have taken steps to open the program to all fans at AT&T Park.

"We looked at a number of ticket-technology systems, but the Quest solution really stood out based on what we are trying to achieve in the future," said Russ Stanley, managing vice president of ticket services and client relations for the San Francisco Giants. "We originally tested the concept in a limited area with our season-ticket holders during the renewal process and had great success. I am so pleased with where we are now, that we have gone ahead and moved on to offering loaded tickets to individuals with single-game tickets. The only limiting factor to this program is our imagination."

Combining Uptix, (a joint venture between Givex and Tickets.com) and the Quest solution, loaded tickets allow extra monetary value to be added to a game-day ticket for use at concession stands as well as in premium food and beverage areas. Teams can use loaded tickets to offer incentives to fans in certain sections or attract season ticket holders by storing data on each ticket, including cash value or vouchers for specific uses. Ticket purchasers can also use the loaded-ticket option to store cash value on their own tickets or on tickets being given as gifts.

The Quest VersaTerm and V-Touch hardware, along with more than 300 Symbol LS2208 barcode scanners by Motorola give the San Francisco Giants fans the ability to easily redeem loaded tickets at concession areas and from premium seats at AT&T Park.

Deciding to test the technology on a small, specific audience, the Giants unveiled the loaded-ticket program to season-ticket holders in the view-reserved infield seats at AT&T Park. By offering a $5 credit on each ticket, the team realized a 10 percent increase in renewals within the targeted section. The Giants knew this technology could keep them ahead of industry downturns, as baseball clubs around the country report drops in ticket sales.

When paired with the Quest solution, loaded tickets offer venues the opportunity to tailor special incentives to fans and increase sales. One great benefit of the Quest solution is its ability to seamlessly integrate with other programs creating a system that gives sports teams the ability to implement exciting and cutting edge offers to fans.

"Fans want something exciting and entertaining when they arrive at the ballpark," said Scott Kingsfield, president of the sports and entertainment division at Radiant Systems. "The Quest solution allows teams to be as creative as possible, without ever needing to change venue technology. We stay right in step with every idea and each new incentive."

About Radiant Systems, Inc.
Headquartered in Atlanta, Radiant Systems, Inc. (Nasdaq: RADS) is a global provider of innovative technology to the hospitality and retail industries. For more than two decades, Radiant`s point of sale hardware and software solutions have helped to redefine the consumer experience in more than 100,000 restaurants, retail stores, stadiums, parks, arenas, cinemas, convenience stores, fuel centers and other customer-service venues. Radiant has offices in North America, Europe, Asia and Australia. For more information, visit www.radiantsystems.com