Mobile Commerce Daily
By Rimma Kats
Tickets.com has partnered with Txtstation to provide clients with the ability to interact with consumers in-venue via mobile.
Tickets.com clients can now interact with fans at games, concerts, events and broadcasts in real-time via SMS. Txtstation will help the company’s clients build brand identity via interactive promotions and mobile marketing.
“Our alliance strategy is to partner with best-in-class companies in order to make industry-leading technologies available to our clients,” said Sheri Fink, director of ecommerce and strategic alliances at Tickets.com, Orange County, CA.
“Txtstation is a leader in the mobile marketing industry and is the ideal partner for Tickets.com so we can provide our clients with cost-effective mobile marketing tools in order to support their business needs,” she said.
“Tickets.com already offers clients mobile ticket purchase and mobile bar code delivery services and partnering with Txtstation is the natural next step by allowing us to add mobile marketing to our mobile offerings.”
Tickets.com, a subsidiary of Major League Baseball Advanced Media, provides event ticketing technologies and services for arts, entertainment and sports organizations worldwide.
Txtstation is a mobile marketing company specializing in sports and entertainment that lets broadcasters, event owners, sponsors and general media communicate with viewers or fans directly via mobile devices.
Paperless tickets
Txtstation will provide custom programs and graphics that will differentiate campaigns for each individual brand and client’s needs.
The real-time one-to-one dialogue with event attendees will let Tickets.com clients identify and capture data on all audience members who respond to a mobile call-to-action.
The information can be used for opt-in, ongoing mobile marketing, cross-promotions and other revenue-building initiatives.
Additionally, Txtstation’s service will deliver revenues from SMS, MMS and content downloads.
"Fans want convenience when they’re purchasing tickets and arriving at events,” Ms. Fink said. “Mobile ticketing provides the ultimate convenience - the ability to purchase tickets anytime, anywhere and have them delivered directly to a mobile device.
“It enables venues/teams to sell tickets up to the last minute and enables the fan to enter the venue without having to wait in a Will Call line to get their tickets.
“With more and more airlines adding mobile boarding pass technologies to their offerings, we expect mobile ticketing to continue to dramatically grow in popularity over the next few years as fans become accustomed to the convenience that mobile offers.”
Other ventures
In August, Tickets.com launched a mobile version of its consumer ticketing Web site called ProVenueMobile.
Users who visit the mobile site at http://mobile.tickets.com can complete a ticket transaction from their handset.
“Using mobile for interactive promotions and marketing during live events engages fans and helps clients strategically build their mobile fan base,” Ms. Fink said. “Venues/teams can identify and capture data on audience members that can be used for sending relevant mobile offers.
“For clients who have ProVenueMobile, fans can click through the mobile offer and purchase their tickets on their mobile phones,” she said. “This enables fans to choose to have the ticket delivered to their mobile phone - the ultimate in convenience.”
Rimma Kats is editorial assistant on Mobile Commerce Daily and Mobile Marketer. Reach her at rimma@mobilemarketer.com.
Friday, May 7, 2010
Tickets.com Partner Spotlight: Mobiqa's Mobile Tickets Save Over 7,000 Miles of Paper for the Travel and Entertainment Industries
Mobiqa, a leading supplier of content optimised for mobile devices, celebrated Earth Day 2010 by helping its clients save over 7,000 miles of paper - 10 times the length of Britain - with paperless ticketing technology.
Mobiqa specialises in the worldwide delivery of barcoded tickets to mobile phones and also in building mobile websites. Mobiqa's clients include; the world's biggest airlines, entertainment ticketing providers, and cinema operators. Paper savings offered by the mobile channel are significant with Mobiqa alone set to save over 270,000 miles of paper in the next five years - the equivalent of 10 times the circumference of the earth.
Nick Rankin, CEO of Mobiqa, comments: "We are really proud to support the green credentials of our clients. Consumer adoption of mobile ticketing has helped many of our customers achieve considerable environmental savings."
Transport and entertainment organisations have chosen Mobiqa's paperless technology to offer a greener alternative to paper tickets while enhancing the consumer experience with a more convenient ticket delivery channel. Consumers purchasing tickets for a flight or event can opt for mobile delivery upon which, an SMS web-link or Email web-link is sent to their mobile. By accessing their ticket through this link, they are able to bypass check-in or box-office queues and head straight to their boarding gate or event where the barcode on their phone is scanned and validated.
Mobiqa continue to lead the way in mobile ticket technology and are a key enabler of mobile ticket delivery which is forecast by Juniper Research to reach 15 billion tickets by 2014. Mobiqa has experienced a 620% increase in mobile ticketing transactions over the past 12 months.
Mobiqa specialises in the worldwide delivery of barcoded tickets to mobile phones and also in building mobile websites. Mobiqa's clients include; the world's biggest airlines, entertainment ticketing providers, and cinema operators. Paper savings offered by the mobile channel are significant with Mobiqa alone set to save over 270,000 miles of paper in the next five years - the equivalent of 10 times the circumference of the earth.
Nick Rankin, CEO of Mobiqa, comments: "We are really proud to support the green credentials of our clients. Consumer adoption of mobile ticketing has helped many of our customers achieve considerable environmental savings."
Transport and entertainment organisations have chosen Mobiqa's paperless technology to offer a greener alternative to paper tickets while enhancing the consumer experience with a more convenient ticket delivery channel. Consumers purchasing tickets for a flight or event can opt for mobile delivery upon which, an SMS web-link or Email web-link is sent to their mobile. By accessing their ticket through this link, they are able to bypass check-in or box-office queues and head straight to their boarding gate or event where the barcode on their phone is scanned and validated.
Mobiqa continue to lead the way in mobile ticket technology and are a key enabler of mobile ticket delivery which is forecast by Juniper Research to reach 15 billion tickets by 2014. Mobiqa has experienced a 620% increase in mobile ticketing transactions over the past 12 months.
Thursday, May 6, 2010
Counting Crows to Return to The Wellmont Theatre This August
See the Counting Crows with Augustana and other special guests on August 17 & 18, 2010 at The Wellmont Theatre.
Tickets go on sale Friday, May 7 at 12 PM ET.
Find tickets online at Tickets.com or WellmontTheatre.com, charge by phone at 877-WELLMNT, or buy in person at The Wellmont Theatre Box Office.
Tickets go on sale Friday, May 7 at 12 PM ET.
Find tickets online at Tickets.com or WellmontTheatre.com, charge by phone at 877-WELLMNT, or buy in person at The Wellmont Theatre Box Office.
Wednesday, May 5, 2010
Tickets.com® Partners with Txtstation Global Mobile Marketing to Offer Clients Real-Time Mobile Interactivity with Fans
Tickets.com—a leading global provider of integrated, high-performance ticketing solutions—has announced a partnership with Txtstation Global Mobile Marketing, the recognized leader in mobile interactivity. The new alliance allows Tickets.com—the first and only ticketing company in the United States to offer both mobile ticket transactions and mobile barcode delivery—to expand and enhance the products and services it offers its clients in the explosively growing mobile realm.
By harnessing the power of mobile marketing from Txtstation, Tickets.com makes it possible for clients to dynamically interact with fans at games, concerts, events, and broadcasts in real-time. In addition to heightening the overall experience for consumers with interactive promotions and marketing, Txtstation capabilities will help Tickets.com clients strategically build brand identity with target markets with an engaged and captive audience in place. Custom programs and graphics will differentiate campaigns for each individual brand and client’s needs.
Additionally, real-time one-to-one dialogue with event attendees will allow Tickets.com clients to identify and capture data on potentially all audience members—not just ticket buyers—that can be used for opt-in, ongoing mobile marketing, cross promotions, and other revenue-building initiatives. Mobile marketing solutions from Txtstation also deliver incremental revenues from premium text messages (SMS), multi-media messages (MMS), and content downloads.
“Our alliance with Txtstation is in alignment with our strategy to partner with industry-leading companies who can provide exceptional technologies at competitive pricing,” said Sheri Fink, eCommerce and Strategic Alliances, Tickets.com. “We look forward to offering our clients real-time mobile interactivity with their fans.”
Txtstation Global Mobile Marketing (www.txtstation.com) has been providing mobile interactivity products and services to events, sports teams, music/entertainment properties, broadcasters, brands, and agencies since 2004. “We are excited about collaborating with Tickets.com to boost mobile interactivity for their clients,” said Michael Falato, Vice President of Sales & Business Development, Txtstation. “I think our companies are well matched in terms of commitment to technological innovation and customer service, and I see many opportunities for synergy in supporting Tickets.com and its broad range of clients.”
Tickets.com is at the vanguard of mobile technologies and website mobilization in the ticketing and admissions service industry. Its proprietary ProVenueMobile™ product is the first mobile ticketing technology allowing fans to browse listings and make real-time purchases from their mobile phones without the need to “click to call” to finalize the transaction. Its Tickets@Phone® technology is another pioneering product, offering consumers the option to digitally receive unique barcoded tickets directly and securely to their mobile phones for a 100% mobile—and green—ticket-buying experience.
By harnessing the power of mobile marketing from Txtstation, Tickets.com makes it possible for clients to dynamically interact with fans at games, concerts, events, and broadcasts in real-time. In addition to heightening the overall experience for consumers with interactive promotions and marketing, Txtstation capabilities will help Tickets.com clients strategically build brand identity with target markets with an engaged and captive audience in place. Custom programs and graphics will differentiate campaigns for each individual brand and client’s needs.
Additionally, real-time one-to-one dialogue with event attendees will allow Tickets.com clients to identify and capture data on potentially all audience members—not just ticket buyers—that can be used for opt-in, ongoing mobile marketing, cross promotions, and other revenue-building initiatives. Mobile marketing solutions from Txtstation also deliver incremental revenues from premium text messages (SMS), multi-media messages (MMS), and content downloads.
“Our alliance with Txtstation is in alignment with our strategy to partner with industry-leading companies who can provide exceptional technologies at competitive pricing,” said Sheri Fink, eCommerce and Strategic Alliances, Tickets.com. “We look forward to offering our clients real-time mobile interactivity with their fans.”
Txtstation Global Mobile Marketing (www.txtstation.com) has been providing mobile interactivity products and services to events, sports teams, music/entertainment properties, broadcasters, brands, and agencies since 2004. “We are excited about collaborating with Tickets.com to boost mobile interactivity for their clients,” said Michael Falato, Vice President of Sales & Business Development, Txtstation. “I think our companies are well matched in terms of commitment to technological innovation and customer service, and I see many opportunities for synergy in supporting Tickets.com and its broad range of clients.”
Tickets.com is at the vanguard of mobile technologies and website mobilization in the ticketing and admissions service industry. Its proprietary ProVenueMobile™ product is the first mobile ticketing technology allowing fans to browse listings and make real-time purchases from their mobile phones without the need to “click to call” to finalize the transaction. Its Tickets@Phone® technology is another pioneering product, offering consumers the option to digitally receive unique barcoded tickets directly and securely to their mobile phones for a 100% mobile—and green—ticket-buying experience.
Mountain Lions first home game set for September
Sacramento Business Journal
Kelly Johnson
The Sacramento Mountain Lions, the United Football League team that relocated to the capital from the Bay Area, will play their first home game at Hornet Stadium on Saturday, Sept. 25 against the Florida Tuskers.
The Mountain Lions kick off their season on the road Sept. 18 on the East Coast at the Hartford Colonials.
The football team plays four games at home at California State University Sacramento’s Hornet Stadium. The last three home dates are Oct. 15 against the Las Vegas Locos, Oct. 30 against the Hartford Colonials and Nov. 13 in a matchup with Omaha, a new franchise that doesn’t yet have a team name.
Four-game packages range from $60 to $140. Tickets are available from the league’s website at ufl-football.com and from Tickets.com.
Kelly Johnson
The Sacramento Mountain Lions, the United Football League team that relocated to the capital from the Bay Area, will play their first home game at Hornet Stadium on Saturday, Sept. 25 against the Florida Tuskers.
The Mountain Lions kick off their season on the road Sept. 18 on the East Coast at the Hartford Colonials.
The football team plays four games at home at California State University Sacramento’s Hornet Stadium. The last three home dates are Oct. 15 against the Las Vegas Locos, Oct. 30 against the Hartford Colonials and Nov. 13 in a matchup with Omaha, a new franchise that doesn’t yet have a team name.
Four-game packages range from $60 to $140. Tickets are available from the league’s website at ufl-football.com and from Tickets.com.
Tuesday, May 4, 2010
Rush tickets on sale Saturday
Tulsa World
Tickets for Grammy-nominated rock act Rush's concert in Tulsa will start at $49.50 when they go on sale 10 a.m. Saturday.
Along with the $49.50 seats, tickets will cost $77 and $97, according to a news release.
Rush will perform its "Moving Pictures" album in its entirety, along with a collection of its biggest hits, Sept. 21 at the arena as part of "The Time Machine Tour."
Released in 1981, "Moving Pictures" was the band's most successful album, certified four times Platinum (more than 4 million albums sold) and features some of Rush’s most well-known songs and perennial radio favorites: "Tom Sawyer," "Limelight" and the Grammy-nominated instrumental "YYZ."
Tickets are available online at BOKCenter.com, the Arby's Box Office at the BOK Center, all Tickets.com outlets, or by calling (866) 7-BOK-CTR.
BOK Center officials also announced ticket prices for conservative political commentator Sean Hannity's "Freedom Concert," which will come to Tulsa on August 20.
Tickets are $51 for the show, which includes performances by Charlie Daniels Band, Lynyrd Skynyrd and Michael W. Smith.
Tickets for Grammy-nominated rock act Rush's concert in Tulsa will start at $49.50 when they go on sale 10 a.m. Saturday.
Along with the $49.50 seats, tickets will cost $77 and $97, according to a news release.
Rush will perform its "Moving Pictures" album in its entirety, along with a collection of its biggest hits, Sept. 21 at the arena as part of "The Time Machine Tour."
Released in 1981, "Moving Pictures" was the band's most successful album, certified four times Platinum (more than 4 million albums sold) and features some of Rush’s most well-known songs and perennial radio favorites: "Tom Sawyer," "Limelight" and the Grammy-nominated instrumental "YYZ."
Tickets are available online at BOKCenter.com, the Arby's Box Office at the BOK Center, all Tickets.com outlets, or by calling (866) 7-BOK-CTR.
BOK Center officials also announced ticket prices for conservative political commentator Sean Hannity's "Freedom Concert," which will come to Tulsa on August 20.
Tickets are $51 for the show, which includes performances by Charlie Daniels Band, Lynyrd Skynyrd and Michael W. Smith.
Monday, May 3, 2010
Artpark Announces New Concerts
The Buffalo News
Rockin' at Artpark
Veteran rockers Bachman & Turner will bring their "Forged in Rock" tour to Artpark's mainstage theater for a show at 8 p.m. Aug. 27. Tickets are $59.50 for indoor reserved seating or $45 lawn seats and go sale at 10 a.m. on May 7 at the Artpark box office and through tickets.com. For tickets and information, call (888) 223-6000 or visit www.artpark.net.
Rockin' at Artpark
Veteran rockers Bachman & Turner will bring their "Forged in Rock" tour to Artpark's mainstage theater for a show at 8 p.m. Aug. 27. Tickets are $59.50 for indoor reserved seating or $45 lawn seats and go sale at 10 a.m. on May 7 at the Artpark box office and through tickets.com. For tickets and information, call (888) 223-6000 or visit www.artpark.net.
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