August 19, 2010
The National Football League's Houston Texans and Txtstation Mobile Marketing have announced a two-year partnership to bring real-time interactivity to fans while at Reliant Stadium. The promotions range from real-time SMS voting and text alerts to in-stadium video board games and contests.
“The Houston Texans were looking at several companies to help them use mobile for in-game entertainment, to activate some of their sponsorship deals and to build up an SMS database,” said Michael Falato, vice president of sales and business development at Txtstation, Austin, TX.
“The team chose us for in-stadium SMS poll, sending out score alerts and keeping people up to date with what’s going on with the Texans,” he said.
"The team is very much up to date with the social media and texting with their fans, with in-stadium calls-to-action and a Web site entry form to sign up for text alerts.”
The Houston Texans are a professional American football team based in Houston. The team is a member of the Southern Division of the NFL's American Football Conference (AFC).
Txtstation is a mobile marketing company specializing in sports and entertainment that helps broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones.
Are you ready for SMS?
The Houston Texans will begin running mobile promotions during the preseason and will continue while fans are at the games.
The latest team news from the Texans include real-time in-game scoring updates, team transaction notices, injury notifications, player appearances and special offers on merchandise and tickets, delivered straight to fans' mobile phones.
The Texans are currently offering three separate text clubs for game-day score updates, team news and alerts, and special ticket and merchandise offers, respectively.
Fans can join by texting the keyword SCORES to the short code 88222, NEWS to 88222 or OFFERS to 88222.
The Texans are broadcasting graphics inside the stadium featuring branding from McDonald’s, MasterCard and Whataburger.
Mr. Falato said that the Houston Texans are a smart and creative organization, and that his company is looking forward to pushing the envelope with its texting tactics.
“The Texans asked ‘How do we figure out who is watching our games, listening to our games and at our games, and engage with them?” Mr. Falato said.
“Text messaging is a great way, and they can also have people text in to collect their phone numbers, email address, physical addresses and get them to Like the Texans’ Facebook page,” he said.
Source: Dan Butcher, Mobile Marketer Daily
Showing posts with label text marketing. Show all posts
Showing posts with label text marketing. Show all posts
Thursday, August 19, 2010
Monday, May 17, 2010
Tickets.com In the News: Tickets.com, Txtstation team up for event text-based promotions
DMNews
Dianna Dilworth
E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events.
Tickets.com has offered mobile purchasing and mobile barcoded tickets for four years to clients, including the San Francisco Giants and Chicago Cubs baseball clubs. The partnership will extend Txtstation's mobile marketing tools to these clients, who will be able to use text-based campaigns during events to drive consumer engagement.
“This is a natural extension in the mobile marketing space,” said Sheri Fink, e-commerce and strategic alliances director at Tickets.com. “We think it would be very useful in the sporting industry and in concert arenas for marketing at events.”
Fink added that venues can use live text campaigns to build their marketing lists.
“Right now, mobile tickets are not as significant as our sales online or through the call center, but we expect that mobile tickets will grow dramatically in the next couple of years,” said Fink.
Using the service, venues could allow consumers to text to vote on which song an artist should play or to get a discount at a vendor's booth, for example.
The marketer's goal at an event is usually to drive engagement, increase food and merchandise sales and create a social environment, said Julie Ask, VP and principal analyst at Forrester Research. “Venues are fun because there is an opportunity for a direct response and a direct interaction with the audience.”
Forrester estimates that only 2% to 3% of attendants participate in text campaigns at events, but Ask said that number is growing.
“More and more venues are doing this, but engagement depends on how well the promotion is marketed within the stadium and what the incentive is,” she said. “Coupon-based incentives work well if they are good. If you are giving me 10 cents off a $4 hotdog, that's not as good as buy-one-get-one-free.”
Dianna Dilworth
E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events.
Tickets.com has offered mobile purchasing and mobile barcoded tickets for four years to clients, including the San Francisco Giants and Chicago Cubs baseball clubs. The partnership will extend Txtstation's mobile marketing tools to these clients, who will be able to use text-based campaigns during events to drive consumer engagement.
“This is a natural extension in the mobile marketing space,” said Sheri Fink, e-commerce and strategic alliances director at Tickets.com. “We think it would be very useful in the sporting industry and in concert arenas for marketing at events.”
Fink added that venues can use live text campaigns to build their marketing lists.
“Right now, mobile tickets are not as significant as our sales online or through the call center, but we expect that mobile tickets will grow dramatically in the next couple of years,” said Fink.
Using the service, venues could allow consumers to text to vote on which song an artist should play or to get a discount at a vendor's booth, for example.
The marketer's goal at an event is usually to drive engagement, increase food and merchandise sales and create a social environment, said Julie Ask, VP and principal analyst at Forrester Research. “Venues are fun because there is an opportunity for a direct response and a direct interaction with the audience.”
Forrester estimates that only 2% to 3% of attendants participate in text campaigns at events, but Ask said that number is growing.
“More and more venues are doing this, but engagement depends on how well the promotion is marketed within the stadium and what the incentive is,” she said. “Coupon-based incentives work well if they are good. If you are giving me 10 cents off a $4 hotdog, that's not as good as buy-one-get-one-free.”
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