PBR’s Built Ford Tough Series Returns to Tulsa for Three Action-Packed Performances

Rodeo Attitude News

The Professional Bull Riders, Inc. (PBR) brings its Built Ford Tough Series (BFTS) to Tulsa’s brand-new BOK Center for the U.S. Border Patrol Invitational presented by Express and River Spirit Casino, stop #23 on the elite tour. On Friday, July 17th at 8 p.m., on Saturday, July 18th at 7:30 p.m., and on Sunday, July 19th at 2 p.m., the PBR will showcase the top 40 bull riders in a world-class production as they compete for the coveted event title.

For as little as $10 and increasing to $25, $35, $50, and $75, PBR fans, new and old, will not only see the toughest athletes on earth, they will also experience more than two hours of edge-of-your-seat thrills and spills, rock & roll music, and pyrotechnics. Tickets can be purchased at the BOK Center Box Office, online at www.tickets.com , or by phone at 877 885 7222 (standard ticket fees may apply).

During three nights of heart-pounding, bone-crushing action, fans will see U.S. Border Patrol riders Luke Snyder (Raymore, Mo.) who is competing in his 257th consecutive event, Oklahoma’s own Austin Meier (Kinta, Okla.), and L.J. Jenkins (Texico, N.M.); 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil); PBR superstars J.B. Mauney (Mooresville, N.C.), Brian Canter (Randleman, N.C.), and Zack Brown (Santa Fe, Texas); the “Cherokee Kid” Ryan Dirteater (Hulbert, Okla.) who will make his return to competition since breaking his leg in March; and current world no. 1 bull rider Kody Lostroh (Longmont, Colo.). Challenging these men will be the fiercest bulls in the world today.

The U.S. Border Patrol Invitational will consist of four rounds of competition with the first three rounds featuring the top 40 bull riders randomly matched against the PBR’s toughest bulls. The scores from the three rides will be combined and the riders with the top 15 scores will advance to the Built Ford Tough Championship Round after intermission on Sunday. In the end, the cowboy with the highest total score on four bulls will be declared the winner!

On Saturday, fans will be treated to several activities around Tulsa including the 2009 PBR Bull Draft. Each bull rider will be given the opportunity to select his bull for Saturday night’s competition based on his performance on Friday night. The draft will be held in conjunction with the PBR Fan Zone which will feature PBR rider autograph sessions as well as several PBR sponsor displays including Ford, U.S. Border Patrol, Big Tex, and more. The Cooper Tires stage will also be in attendance, providing music and entertainment for attendees.

The PBR Draft and Fan Zone will be held at the Bass Pro Shops in Broken Arrow, Okla., with the draft being held at 11 a.m.-12 p.m. and the Fan Zone held immediately after. For more information on the Draft, Fan Zone, or any of the additional activities, please visit www.pbrnow.com/competition/bfts/eventLoad.cfm?id=3222.

The event will air on VERSUS on Saturday, August 1st at 6 p.m. EST. Please check your local listings for times and more information.

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS, NBC, and FOX, and in recent years, it has been tagged the ‘fastest growing sport in the country.’ For more information on the U.S. Border Patrol Invitational, please visit www.pbrnow.com or contact Katharine Sherrer at 719 242 2800 ext. 3372 or 719 252 6967.

All roads are leading to Las Vegas and PBR is heading down it! Don’t miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or unlvtickets.com!

About the Professional Bull Riders, Inc. (PBR):
PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit www.pbrnow.com, www.teampbr.com, or www.pbrnow.com/worldfinals/.