Tickets.com Client Spotlight: Sacramento Ballet

Ballet dancers hit the streets to sell 'Nutcracker' tickets
Rachel Leibrock

It's come to this: Sacramento ballet dancers will sell tickets to upcoming "Nutcracker" performances on the corner of 19th and J streets in Sacramento as part of an effort to raise public awareness about their company's dire financial circumstances.

The announcement comes in the wake of an emergency Wednesday board meeting in which Jill Kaiser Newcome, board president of the financially beleaguered dance company, said that the Sacramento Ballet is relying on ticket sales to this year's run of "The Nutcracker" to pull them through a financially uncertain time.

Ron Cunningham, the ballet's artistic co-director, said ticket sales make up 80 percent of the ballet's budget.

The dancers will be in front of the midtown Starbucks from 10:30 a.m. to 12:30 p.m. Tickets to "The Nutcracker" range in price from $14 to $63 and also are available through the Community Center Theater box office, (916) 808-5181 or via Tickets.com.

For more information, call (916) 552-5800 or visit www.sacballet.org.