Tickets.com is a Founding Corporate Sponsor for a comprehensive research project on the convergence of sports and entertainment

The Sports Business Institute at the USC Marshall School of Business has undertaken a two-year research project on the convergence of sports and entertainment, with particular focus on how stakeholders monetize this convergence.

Five founding corporate partners -- professional services firm Ernst & Young; executive search and talent management firm Korn/Ferry Intl.; architectural planning and design firm Rossetti; ticketing solutions and online ticketing company Tickets.com; and web portal Yahoo! Sports - are among those underwriting the project, as is Gary Cypres, owner of the Sports Museum of Los Angeles.

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