Friday, October 30, 2009

More seats on sale for Alan Jackson’s Nov. 7 Tulsa show

BAM's Blog
Brandy McDonnell


The BOK Center announced today that additional seats are on sale for Alan Jackson’s Nov. 7 concert at the Tulsa arena, 200 S Denver.

“These are seats near the side of stage and allow for a great view,” according to the press announcement from the BOK Center.

The concert, featuring up-and-coming band Gloriana as the opening act, is almost sold out, according to the release.

The show will start at 7:30 p.m. Nov. 7. Doors will open at 6 p.m.

Tickets can be bought online at www.bokcenter.com, at Tickets.com, at the venue’s Arby’s Box Office, at all Tickets.com outlets, or by phone at (866) 7BOKCTR.

Mobile Web growing beyond the traditional boundaries

Mobile Marketer
Chris Harnick


According to Nielsen, unique mobile Web users increased by 14.4% this past year. Youths between the ages of 13 and 17 who now use the mobile Web grew by 45% and 67% for seniors over age 65. Lead analyst of mobile media at Nielsen added, "This [interactive medium] affords brands the opportunity to integrate mobile into their broader campaign efforts to forge the personalized experience that uniquely comes with mobile by providing the right message at the right place."

Read more >

Thursday, October 29, 2009

AQHA’s World Championship Show returns to Oklahoma City on November 6.

The American Quarter Horse Journal

For 16 days in November, Oklahoma City will host the top American Quarter Horses from around the world that will be competing at the American Quarter Horse Association’s Bank of America Amateur and FedEx Open World Championship Show. The competition gets underway November 6 at State Fair Park. American Quarter Horses will display their world-renowned versatility as they vie for 94 world championship titles.

The 2009 World Show entries are complete and working orders are now available. This year, AQHA received 3,464 entries for the 2009 World Show compared to 3,498 in 2008. Entries were received from 46 states, six Canadian provinces, Brazil, France, Germany, Sweden and the United Kingdom. With 2,102 horses slated to compete, the Oklahoma City economy will see a boost of more than $30.9 million from exhibitors and spectators.

Through the generosity of Bank of America, FedEx and other AQHA corporate partners, $600,000 of added money is up for grabs. The horses will compete for world champion titles and a share of more than $2.7 million in cash and awards. Building on the success of last year, the 2009 World Show will utilize the Performance Arena for preliminaries in some classes. All finals will be contested in Jim Norick State Fair Arena.

Back by popular demand, the spotlight will shine on the equine stars at this year’s World Show as AQHA crowns the Most Valuable Horses in six divisions. The MVH Awards recognize the highest point-earning horses in the open divisions of Western (western pleasure, western riding and trail classes); Roping (heading, heeling and tie-down); English (hunter under saddle, hunter hack, working hunter, pleasure driving and jumping); Pattern/Cow (cutting, reining and working cow horse); Speed (barrel racing and pole bending) and Timed (ranch sorting and team penning). MVH winners will each receive $5,000 cash and special recognition at the show.

The Featherlite All-Around Amateur and Superhorse awards remain the most prestigious honors and will be presented to the horse earning the most points in a minimum of three events in two categories in amateur and open competition, respectively. The winners will receive a $25,000 certificate toward the purchase of a Featherlite trailer and other prizes.

AQHA is concerned about the health and well-being of its membership and is teaming with the University of Oklahoma Health Sciences Center to provide free health screenings on November 17 in Barn 3 by the Sales Pavilion. For the third year, AQHA and OUHSC are also hosting Saddle Up For Life, an event that recognizes cancer survivors and raises money for cancer care. This year, Saddle Up For Life will be held Friday, November 13.

From horsewares to housewares, this year’s AQHA Trade Show is sure to fulfill all your holiday shopping needs. The trade show features more than 130 booths with unique items and is too big for just one building. Visit the free trade show 9 a.m. to 6 p.m. November 6-10 and 9 a.m. to 7 p.m. November 11-21 in the Travel & Transportation Building and the Cox Pavilion at State Fair Park.

The American Quarter Horse Journal, the ultimate source for American Quarter Horse information, will provide extensive online coverage of the World Show. Along with exclusive feature stories about world champions and unique competitors, The Journal will stream live video from State Fair Arena via the Fort Dodge Web cam and provide up-to-the-minute show results. Be sure to stop by the SmartPak Internet Café from 8 a.m. to 5 p.m. each day in Conference Room C in the Super Barn, where show attendees can check their e-mail and view the latest Journal show coverage.

America’s Horse.TV, AQHA’s online television network also will feature highlights from the World Show. Be sure to check americashorse.tv for World Show coverage and other features from the American Quarter Horse industry.

Tickets are on sale now. General admittance tickets are available for $7 and reserved seating for $10. For more information about purchasing tickets through State Fair Park, call OK Tickets at (405) 948-6827. Tickets also may be purchased online at tickets.com. Limited individual box seat tickets are available for $12. For individual box seat sales, call (405) 948-6807.

The Bank of America Amateur and FedEx Open World Championship Show is the largest single-breed world championship horse show in the world. The exciting competition begins November 6 and continues through November 21 at State Fair Park. For the latest information including schedules and details of special events, visit www.aqha.com.

AQHA news and information is a service of AQHA publications. For more information on The American Quarter Horse Journal, The American Quarter Horse Racing Journal or America’s Horse, visit www.aqha.com/magazines.

Wednesday, October 28, 2009

How Brands Can Build a Successful App Strategy

12 Lessons From Benjamin Moore, Bank of America, Kraft and Others

Advertising Age
Kuner Patel


NEW YORK (AdAge.com) -- More than a year into the age of the iPhone app, brands are starting to get on board -- and best practices are emerging. At Wednesday's Apps for Brands event in New York, marketers taught other marketers what's worked for them. Here are 12 lessons culled from the day, during which MLB.com CEO Bob Bowman and marketers from Kraft, Bank of America, Benjamin Moore and AKQA convened to talk about what they've learned from their early, successful forays into the space.

Apps must be real-time
People's expectations of apps, especially paid ones, are high. When it comes to streaming video or stats, don't provide content on mobile that's inferior to what the web or TV offers. It must update in real time. "The notion of the one-minute delay is unacceptable," said Bob Bowman, president-CEO, MLB.com. "If you don't have real-time content, you're dead."

Make it easy for consumers to pay
Take advantage of properties such as iTunes and mobile providers such as Verizon that have the infrastructure and back-end know-how to take payments from app users. When it comes to MLB.com's paid app, the vast majority of purchases come through tried-and-true mobile-commerce providers instead of directly through MLB.com. "Partner with people who know how to collect money," said Mr. Bowman. And when it comes to figuring out how much to charge, it's easier to drop the price than to increase it, or move from free to paid. "If it doesn't work, take it down, rework it, try it again," he said.

Integrate feedback quickly
People will point out flaws in your app on the web. That feedback is an asset. Adjust your app as quickly as possible and send through an update. "All feedback is important, but on our app it's especially valuable," said Mr. Bowman. "When we went from offering two free [live-streamed] games to one, we heard about it immediately. We went back to two games the next day."

'This is not the wired web'
Mr. Bowman urges that marketers and publishers to not make the same mistakes in mobile that have been made on the internet -- and that means forcing ads into every spot they can. On mobile, click-through isn't the only metric that matters. Are people recommending your app? Or trashing it on Twitter? "We measure click-throughs, but we don't measure pissed off," said Mr. Bowman, referring to when MLB put an intrusive ad into its At Bat app.

People will pay for value...
Zagat's iPhone app is the 77th top-grossing app in the Apps Store, out of 58,000. MLB charges $9.99 to download the At Bat app, 99 cents to watch streaming video of games; it has 400,000 users. And Kraft charged 99 cents for its iFood app, promoting the notion that what it's offering was something of value. Additionally, pointed out Ed Kaczmarek, Kraft's director of innovation and new services, making an app paid allows you to offer future in-app commerce and subscription opportunities that just aren't available in a free app.

...But free works to drives sales for your endemic product
Benjamin Moore's Ben Color Capture app was built to build brand awareness for its subbrand Ben, as well as to drive traffic to stores. "We haven't accomplished anything until we sell paint," said Carl Minchew, director of product development, Benjamin Moore. The app lets users snap a photo of something in the world and than matches colors in the photo to paint shades in the brand's library. If that inspires a paint purchase, the app uses GPS to direct users to the nearest retailer.

Apps need to be part of an integrated message
AKQA, a digital agency that has created apps for clients such as Gap, Nike and Smirnoff, sells apps as part of marketing ideas and integrated campaigns, instead of as one-off projects, said Rei Inamoto, the agency's chief creative officer. The app then becomes integrated with the agency's thinking or larger programs, instead of something a freelancer or developer could do cheaper.

Utility, frequency and viral distinguish long-term success
They are the qualities that get an app noticed in the new app economy, said Aileen Lee, of Kleiner Perkins Caufield & Byers Partner, who works with the firm's $100 million iFund. For apps to become a sustainable business, they need to provide instant utility, have a high frequency of use and encourage word of mouth and network pass-along. How rare these qualities? IFund has funded only seven mobile ideas out of more than 3,300 proposals. Kraft's Mr. Kaczmarek is also valuing frequency: "Engagement is better than downloads," he said. "I'd rather have 100 engaged consumers than 1,000 downloads."

People find apps through other people
"Word of mouth is powerful in the app world," said Matt Galligan, CEO and co-founder of SimpleGeo, formerly CrashCorp. "If you talk to someone with similar interests, you can find the right app for you." Similarly, Mr. Kaczmarek said that word of mouth, social media and PR made up the most successful marketing for the brand's iFood app. Kraft also used e-mail, traditional print and online banners to drive app downloads. "Your point of differentiation is so important to cut through the clutter," he said. "No matter how small that point may be, it's important to highlight it."

Use existing assets to market your app

Reach out to your existing customers to trial your app using proprietary media, as both Kraft and Bank of America did. The latter promotes its iPhone app on BankofAmerica.com and via its phone-based customer service force, which advises callers to use the app to access 24/7 information on their accounts.

App marketing needs to be targeted
"We're not doing big blowout campaigns for our app," said Jen McDonald, digitial marketing exec, Bank of America. "We're being very targeted on mobile." And that kind of advertising -- such as targeting mobile ads to particular types of handset users -- has resulted in at least 50,000 downloads of Bank of Amercia's mobile app, she said. As the number of apps in the App store has grown, that strategy won't change. And rather than spread the ad dollars allocated to promoting an app out over a longer period of time, do shorter marketing blitzes, advised Tony Nethercutt, VP-sales at AdMob. That will create surges in downloads. "Getting ranked in the app store is critical -- it's the No. 1 way people discover new apps, but that ranking is based on downloads," he said.

Don't discount the iPod Touch
"It's a sleeping giant," said Kraft's Mr. Kaczmarek. According to AdMob metrics, for example, iPod Touch users download 16.4 free apps and two paid apps per month; the average iPhone user downloads 7.6 free and 2.6 paid apps.

~ ~ ~
Abbey Klaassen contributed to this report.

Tuesday, October 27, 2009

The Carolina Opry Christmas Special - The Holiday Show of the South – Myrtle Beach, SC

The Carolina Opry Christmas Special The first nightly Christmas Special on the Grand Strand – and still the grandest of them all. The Carolina Opry has been a family tradition for 23 years, bringing the spirit of Christmas to life with music, comedy and dance. As one patron said, “I feel like I glow when I walk out.”

Award winning producer, director, and performer Calvin Gilmore says, “Right now, families need light-hearted entertainment more than ever before. We are pulling out all the stops to make this the most amazing, funny, warm, and wonderful show that you have ever seen.”

Since 1986, The Carolina Opry Christmas Special has been voted Best Holiday Show in every poll at the beach, and it reigns supreme as the “Christmas Show of the South.” Look for new music, fresh comedy, and stunning costumes to amaze and delight in the 2009 edition of the show, as well as the traditional holiday music that you know and love.

The excitement begins on November 2 and will run through January 2, 2010, with regular evening performances and selectively scheduled matinees. Make sure that your group sees the real thing – the 24th annual Carolina Opry Christmas Special.
For The Carolina Opry group information, call 800-633-1508 or visit the website at www.TheCarolinaOpry.com.

Monday, October 26, 2009

Tickets.com Partner Mobiqa Named in Tech Media Invest Top 100

Mobiqa are chosen as one of Tech Media Invest 2009’s Top 100 Companies

Mobiqa, world leader in mobile ticket, mobile boarding pass and mobile coupon technology, has been listed in the prestigious Tech Media Invest Top 100. Tech Media Invest Top 100 identifies the most innovative technology companies in the UK. Sponsored by Pricewaterhouse Coopers and Kemp Little, the list showcases entrepreneurial companies that are developing innovative ways to serve businesses and consumers, and have the potential to radically change the shape of the technology and media industry.

Recently Mobiqa has demonstrated the superiority of its products and services by winning key contracts, especially within the airline sector. Mobiqa is currently providing mobile boarding pass solutions to Delta/Northwest Airlines, the world’s largest carrier, plus SWISS, Qatar Airways and Spanair. Within the live events industry, Mobiqa supplies Ticketmaster; Tickets.com and Major League Baseball.

Tech Media Invest 2009 aims to address the funding gap particularly prevalent in the technology sector and to showcase a wide spectrum of innovative companies – from fresh start-ups with next generation technologies through to fast growing, investor-backed platforms. Tech Media Invest 2009 presented the top 100 technology and media companies, including Mobiqa, in a dedicated Guardian supplement.

On being listed, Nick Rankin, CEO, Mobiqa comments, “Everyone at Mobiqa is delighted and privileged to have been listed in Tech Media Invest Top 100. Mobiqa continually strive to push the boundaries of innovation, offering our customers the best user-experience through cutting-edge mobile technologies. We’re proud to be named alongside other top UK companies in the industry and fully endorse Tech Media Invest 2009 in giving a huge amount of exposure to a sector that would benefit greatly from increased funding.”

Tickets.com congratulates Mobiqa on this prestigious achievement.

Saturday, October 24, 2009

Nov. 5, Support the Arts and Win a 2009 Smart Car from The Alys Stephens Center

Smart Car Giveaway Support the arts in Birmingham and win one of the smartest vehicles on the planet Nov. 5 when the Alys Stephens Center (ASC) will give away a 2009 smart® fortwo pure coupe worth nearly $14,000.

“Get smART, Support the Arts” is an Alys Stephens Center Junior Patrons’ two-month fundraising campaign to support ASC programs and art education initiatives. The “Get smART” campaign will culminate at a party when one lucky donor will become the new owner of their very own smart® fortwo, the most fuel efficient, non-hybrid vehicle on sale in the United States.

There are three ways to win the car: donate $50 to the ASC, join the ASC Junior Patrons (ASC-JPs) Sept. 17 or after, or purchase a ticket for $50 to the “Get smART” finale party set for Thursday, Nov. 5 at 6:30 p.m. Tickets may be purchased through the Alys Stephens Center Box Office at 1200 10th Ave. South, Birmingham, on the ASC Web site at www.AlysStephens.org, at any Birmingham-area RBC Bank branch and at Crown Automotive in Hoover.

The smart® car will be unveiled at the Alys Stephens Center’s interARTive patio party Thursday, Sept. 17. Then, join the fun as it speeds through Birmingham making stops at new locations each week. “Get smART” sponsor Mental Floss magazine has created a new Web site, www.wheresmysmartcar.com, which will feature clues about the car’s weekly location and prizes to be given away at each stop.

At the “Get smART” party, enjoy live music from one of Birmingham’s best bands, The White Oaks, and a blind beer tasting with complimentary hors d’oeuvres, beer and wine. Buy an ASC Smart Mystery Box for $25. All boxes will contain prizes, and some will include big prizes including tickets to shows, dinner packages, weekend getaways and more.

To win the car, three finalists will be drawn at random from all entries to compete in a test of skill. The smart® car will be on display in the lobby. Click here for “Get smART” rules and regulations.

All aspects and events in association with the campaign will be engaged in “green” practices, including the use of environmentally-friendly products and local vendors to reduce the event’s carbon footprint. “Get smART, Support the Arts” is sponsored by Crown Automotive, RBC Bank, Mental Floss magazine, UAB, the ASC-JPs, Fox 6, smartwater and Commercial Printing.

About the Alys Stephens Center
Located on the UAB campus, the Alys Stephens Performing Arts Center is one of the Southeast’s premier performing arts centers, hosting the best in international, national and local performance. Home to the UAB departments of theatre and music and the Alabama Symphony Orchestra, the ASC also presents its own season, bringing the world’s best music, dance, theater, comedy and family entertainment to Alabama. For more information on all Alys Stephens Center events and programs, visit www.AlysStephens.org.